Aldi is looking for an official crisp taster, and will send the lucky winner a bunch of bags to try for free.
Calling all self-confessed crisp connoisseurs, this one’s for you.
That’s right, Aldi is ready to make savoury snack food lovers’ dreams come true, as the supermarket retailer is back on the look-out for another official ‘Crisp Taster’ to join the team, especially after the inaugural search last year proved to be so popular with shoppers, amassing hundreds of applications.
The highly-anticipated return also follows interest from celebrities last year too, with actress Michelle Keegan declaring to her 7.5 million Instagram: “IS THIS TRUE @aldiuk? Because I am READY and available with lots of experience.”
Last summer, it was 39-year-old NHS worker George Critchley from Sheffield who became Aldi’s first-ever Official Crisp Taster… but now it’s your turn.
The successful applicant will receive a selection of Aldi’s most popular crisps to sample at home for free, including Aldi’s Specially Selected Lightly Sea Salted Hand Cooked Crisps, Specially Selected Mature Cheddar & Red Onion Hand Cooked Crisps, the Snackrite Delta Strips, and Snackrite Cheese Flavour Cheezios.
All that’s required in return is a set of exclusive reviews rating the crisps’ taste, crunch, texture and appearance to help guide the supermarket’s Buying Team on potential future flavours.
“After the success of last year with hundreds of entries, we welcome our shoppers feedback once again to make sure our latest products provide the quality, taste and price they deserve,” explained Julie Ashfield, who is the Chief Commerical Officer at Aldi UK.
“Our range of crisps are going down a treat this year, so launching the role for a new Crisp Taster is the perfect way to encourage innovative ideas and delicious products onto shelves.”
Fancy it then? To apply, you’ll just need to be aged 16 or over, a legal UK resident, and create a short application video, that’s no more than a minute long, explaining why you should be Aldi’s next ‘Crisp Taster’.
Applications are now open, with a closing deadline of Thursday 21 August.
You’ll need to share your application video via the email address aldicrisptaster@clarioncomms.co.uk, and you can find out more information on the official ‘Crisp Taster’ webpage here.
Featured Image – Aldi UK