Two fan-favourite food brands have decided to collaborate to create a new sweet treat that promises to be "the best of both products".
Introducing the ‘Jaffanut’. Just as the name suggests, the new sweet treat combines both popular products and comes complete with Krispy Kreme’s signature soft dough and the legendary zesty orange-flavoured filling that Jaffa Cake fans all know and love, reports The Manc.
Snack food company McVitie’s and doughnut creators Krispy Kreme are two brands that each have legions of passionate fans eager to see what new creations they come up with next – but now, they two titans have come together for what some are already calling “the collaboration of the decade” for the ultimate confectionary hybrid.
Although there is no official launch date for the ‘Jaffanut’ as of yet, the new chocolate orange treat was teased by Krispy Kreme UK across its social media platforms yesterday, with the cryptic caption “SOON”.
The creation of the ‘Jaffanut’ comes after Krispy Kreme UK – which is known for its limited-edition collaborations – put a tweet out last week to ask doughnut fans which brand it should join forces with next, and Jaffa Cakes responded: “Can we tag ourselves?”
“Depends… are we making a cake or doughnut?,” Krispy Kreme questioned.
Jaffa Cakes then replied: “You making a cake is like us making a biscuit. Spitballing names here, but what do you think of Jaffa Kreme? Krispy-Jaffa? Or maybe… Jaffanut?”
The new sweet treat collaboration also comes after McVitie’s last year launched the Jaffa Cakes and doughnut ‘fusion’ called Jonuts – a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating.
“We’re really excited to announce the partnership between Krispy Kreme and McVitie’s Jaffa Cakes – bringing together the two taste sensations for the first time and offering another fun twist for ‘Jaffanatics’ to enjoy,” said McVitie’s Jaffa Cakes Brand Manager, Alice Jamieson.
“McVitie’s Jaffa Cakes are a much-loved product in the UK and Ireland,” added Louise Direito – Director of Innovation at Krispy Kreme UK.
“We’re excited to announce this partnership and bring consumers two iconic flavours in one product.
“We’ve had a lot of fun perfecting the Jaffanut and can’t wait for our customers to experience the same joy when they try it for themselves.”
An independent açai bowl pop-up is opening a permanent cafe in Leeds city centre.
It seems the açai bowl trend isn't over just yet, and we're absolutely not mad about it.
The aesthetically purple frozen treat isn't just delicious, but is also known to have numerous health benefits making it guilt-free and the perfect post-workout pick me up.
You may remember Açai Social Club that opened as a pop-up in the Victoria Quarter last year, and now they're moving into a permanent spot in the city centre.
Run by a lovely husband and wife duo who have spent the last 15 months exploring cafes around the world, it's safe to say they know exactly what they're talking about.
Their açai is made with the very best ingredients, topped with the freshest fruit and sprinkled with their homemade granola - it doesn't get much better then that does it?
Announcing the very exciting news to Instagram, they said: "Açai Social Club is getting a home. Our very first store is officially on the way! We’ve been working behind the scenes to create a space that’s more about than just açai.
"What started as an idea is finally becoming something you can walk into…There’s still a lot we’re keeping under wraps for now, but we’re so excited to finally share the beginning of what’s to come.
"We can’t wait to open our doors and welcome you in. Your new neighbourhood social club, coming soon."
The exact location of the cafe and its opening date is still under wraps, but we'll of course keep you updated as and when we find out.
The Leeds Supper Club bringing people together over incredible food
Clementine Hall
What started as a simple idea around food has grown into something much bigger for Leeds Supper Club.
The idea was born from a love of food and the idea that eating together can be about much more than what’s on your plate.
Rather than simply going out to a restaurant, Leeds Supper Club puts connection at the heart of its events, bringing people together to share incredible food and enjoy an evening in good company.
We had the pleasure of attending their most recent event where we had the most wonderful evening with founders Lizzie, Phillip and the rest of the club.
Images: The Hoot Leeds
This instalment was a very special one, as it was in collaboration with Knotfield Vine over in Horsforth.
I mean, it really doesn't get more scenic than this - we really felt like we'd been whisked away to the South of France rather than a Leeds suburb. But we wouldn't want it either way.
Images: The Hoot Leeds
What makes it a cut above the rest is the details. Every little detail has been thought out, from the low-lit, sexy lighting, hand-made name plates, live music and four courses of wonderful seasonal goodness made fresh.
From enjoying a glass of wine within the vines alongside a couple of nibbles to tucking into a three course meal around a candle-lit table, there's really nowhere else like it.
Images: The Hoot Leeds
The tagliatelle pasta with beef and whipped feta was a real highlight, and knowing Lizzie and Philip receive help on the menu and the cooking from all their friends made it taste that much sweeter.
By the end of it we'd had some delicious food, fabulous wine and shared even better conversation. And it's safe to say we left feeling a part of the club.
Keep an eye on their Instagram page here for all upcoming events.
The Hoot -
31st August 2022 
