Asda launch £1 meals for over 60s to help with the cost of living crisis

7th October 2022

The supermarket chain have been praised for launching a £1 meal deal for over 60s at all in-store cafes to help with the cost of living.

Asda is offering all over 60s the chance to enjoy soup, a roll, and unlimited tea and coffees for just £1 in any of its 205 cafes across the UK, reports The Manc.

The offer will be running all day and every day throughout November and December.

With the cost of living crisis continuing to make its impact felt nationwide, and inflation now at a 40-year record high of 10.1%, one of the UK’s largest supermarket retailers has announced a range of new ‘winter warmer’ initiatives to support its customers and community groups who are struggling with the rising costs.

Asda says it is “stepping up its support for older customers” as they continue to be “disproportionately affected” by spiralling living costs – with the supermarket’s latest Income Tracker showing those aged 65 to 74 experienced a £163 drop in disposable income in August, compared to last year.

We’ve announced three new ‘winter warmer’ initiatives to support customers and community groups struggling with the cost-of-living crisis, including a £1 meal deal for the over 60s in all our cafes throughout November and December. Read more here: https://t.co/3OepkMkBJR pic.twitter.com/dHCdHBO4Ht

— Asda (@asda) October 6, 2022

Age UK also estimates that 2.8 million older households will still be living in fuel poverty this winter, despite the Government freezing the energy price cap.

The new £1 meal deal initiative for over 60s will also run alongside the supermarket’s current ‘kids eat for £1’ offer – which the retailer says continues to be hugely popular.

More than 557,000 meals have been served to families following the launch in late June 2022.

“We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income,” Asda co-owner Mohsin Issa said on the launch of the meal deal initiative.

“We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.”

Other initiatives announced by Asda during economic uncertainty include the supermarket’s charity, the Asda Foundation, providing funding worth £500,000 in the form of grants to support community groups that are struggling with rising operating costs or increased demand for their vital services.

Priority for grants of up to £2,000 will be given to groups and charities that need financial help to cover increased energy costs, or to those who want to use their facilities to create ‘warm banks’ – which are spaces where people can keep warm this winter if they are unable to afford to heat their homes.

The supermarket is also running a ‘Community Cuppa’ campaign in its cafes.

This will be done by creating spaces for community groups who “may otherwise struggle to meet due to rising energy costs”, with spaces available on weekdays in November and December from 2pm – 6pm and all those visiting receiving unlimited free tea or coffee.

Feature image – ASDA