Social media beauty spots blamed for record rise in mountain rescue callouts
There’s been a record rise in the number of young people needing help from mountain rescue teams.
And social media has been blamed for luring unprepared people into potentially dangerous situations.
As well as these viral beauty spots – such as Mam Tor – the rise in call-outs has also been attributed to ‘poor-quality map apps’ which can stop functioning when in areas with poor phone service.
According to an exclusive report in The Guardian, it’s now tourists under the age of 24 who are most likely to need mountain rescue’s assistance while out walking.
The data provided by Ordnance Survey said that the number of call-outs from this age group has almost doubled between 2019 and 2024.
Overall rescues increased by 24% over a similar period.
A spokesman for Mountain Rescue said that young people are drawn to places like the Lake District after seeing images on social media, but are often not dressed or equipped properly for the conditions.
Nick Giles said people are often ‘too reliant on mobile phones’ and unprepared for the changes in weather and terrain that come with hiking.
Mike Park, chief executive of Mountain Rescue England and Wales, told The Guardian: “We know from incident reports that more and more people are tempted into risky locations by Instagram posts and the navigation apps being used aren’t always suitable for an outdoor environment.
“Add to that a tendency to follow popular routes online without knowing the hazards and context, and it’s not surprising that those likely to be relying most on their phones are the ones getting into difficulties.”
Before you head out on any hike or walk, you should make sure you’re prepared and equipped – see Mountain Rescue’s tips HERE.
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Featured image: Keswick Mountain Rescue