Krispy Kreme has launched an exciting new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative.
The 'eggschange' is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
Image: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
One of Leeds' most iconic brands is expanding with two city centre openings.
Coffee lovers, you're going to love this one.
North Star Coffee Roasters are one of the early pioneers of specialty coffee in the North of England and among the UK’s first B Corp-certified coffee roasters.
They've been keeping the people of Leeds awake since 2013, and you'll find their coffee across the country as well as at their current city centre locations.
One of their brand-new locations inside the Victoria Quarter will be opening next Monday 1 June.
Their new kiosk will be located outside Jo Malone London and marks the brand’s third site in Leeds.
Images: The Hoot Leeds
To celebrate the launch, North Star will be giving away 50 free coffees a day from Tuesday 2 June until Friday 5 June - a total of 200 free drinks across the opening week. Customers will be able to claim any coffee from the menu, with one free drink per person available on a first come, first served basis, each day.
Their other new site is expected to be on Great George Street, and we'll keep you updated with any news on that one as and when we know more.
Speaking about the opening, Holly Kragiopoulos, Co-founder of North Star, said: “Opening a third site in the centre of Leeds feels incredibly special for us. Leeds has always been at the heart of North Star, so being able to bring our coffee into Victoria Quarter is a huge milestone.
"We wanted to celebrate by giving something back to the city and welcoming both loyal regulars and new customers with free coffee throughout our opening week.”
Inside Leeds’ new neighbourhood bakehouse from the team behind Silver’s Deli
Clementine Hall
Silver's Bakehouse is finally here, and it's just as fabulous as we'd hoped.
Just when you thought Leeds’ favourite sandwich spot couldn't get any better, they go and open a bakery.
Silver's Bakehouse has opened its beautiful pastel green doors today over in Farsley to queues of excited fans eager to get their first taste.
So, what's on offer at Silver's Bakehouse?
Images: The Hoot Leeds
Well, as masterminds of the almighty sandwich you'll be happy to know you can still get one here. However, their iconic sub sarnies have had an Italian makeover and are now served in fresh, springy sourdough which is baked onsite.
Elsewhere on the menu you'll find brown butter buttermilk brownies (try saying that three times), a range of delicious cookies, sausage rolls, soft amaretti biscuits and Dark Arts tiramisu.
There's also a fab selection of Italian drinks on offer in a swanky new fridge, as well as a coffee menu so you can pick a brew to go hand in hand with your chosen baked good.
Images: The Hoot Leeds
The interior is just as gorgeous, complete with yellow walls, red tiles and a mirror hanging above the baker's table so you can really see all the magic happen.
And trust us, it is magic.
There's a couple of benches outside so you can plonk yourself in the sunshine to enjoy your sarnie, which is what we'll be doing in this glorious bank holiday sunshine.
Images: The Hoot Leeds
You can really tell this is a proper labour of love, and Chris and the team have done a cracking job of keeping that Silver's spirit in there.
Go and say hello to congratulate them on this fabulous new opening, it's a great addition to Farsley and the Leeds foodie scene.