Iceland has thrilled air fryer fans up and down the UK by launching a new freezer aisle dedicated to the gadget.
Chock full with over 287 items, the new aisle is apparently a world's first according to the budget supermarket chain.
Stocked with everything from Greggs sausage rolls to Aunt Bessies Bacon Chicken Crowns, the new aisles have been created to help people save money, reports The Manc.
Consisting mainly of frozen foods, alongside instructions on how to cook it in the air fryer, the new aisle features treats like Greggs sausage rolls and Aunt Bessie’s Bacon Chicken Crowns.
Research from consumer company Which? found nearly half of UK households have purchased an air fryer in the past five years, and that 57% of respondents used their air fryers multiple times a week.
20% of air fryer owners said they used it every day, whilst 44% said they are using their regular ovens a lot less.
Most importantly, perhaps, 68% said they made the switch because it was more affordable for them, with research from Utilita Energy showing an average annual saving when switching from an electric cooker to be £80.50.
The appliances have become something of a TikTok sensation in recent years, with users on the social media platform proving that where there’s a will there’s (nearly) always a way.
Some of the most viral air fryer recipes to appear on the video platform in recent months include mac and cheese, PB&J, stuffed mushrooms and espiropapas.
What the videos have show is that it’s not just freezer food that can be cooked in an air fryer, and that, in fact, you can do anything from bake a cake to roast a chicken inside the tidy little gadgets.
Iceland is currently working on including air fryer instructions on a wide variety of different food ranges, not just frozen items, and has already begun making changes to 300 products.
Iceland executive chairman Richard Walker said: “We pride ourselves on knowing exactly what our customers coming through our store doors are looking for, matching their changing shopping trends with fresh ideas.
“Introducing the world’s first air fryer aisle at our Food Warehouse is another exciting example. As the popularity of air fryer cooking grows, this aisle will give customers easy access to products that work perfectly in this time and energy saving cooking appliance.”
Featured image – Iceland
Eats
Popular Leeds cafe known for its fluffy Japanese sandos is moving to a bigger space
One of the city's best independents is expanding into a bigger premises.
Shokupan on Wellington Street is a proper little gem that food-lovers across Leeds will rave nonstop about if given the opportunity.
Husband and wife team Alan and Alison took inspiration from trips around the world to bring a taste of Japan to the city and over the past few years it's gained a loyal following.
They're famed for their delicious Japanese sandos made with pillow-like fluffy shokupan bread, stuffed with everything from crunchy chicken katsu and flavourful pork to fresh strawberries and whipped cream.
But it's not all just about sandwiches, they also serve rice bowls and katsu curries as well as small bites such as chicken karaage and octopus balls.
Their food is so bloody good, that they've had to find a better location and this time it's slap bang in the city centre on Central Road.
And they're joining brilliant company too, with the likes of House of Koko and Vinyl Grounds as neighbours.
Announcing the very exciting news to Instagram, Shokupan said: "You guessed right…we are moving to Central Road, LS1 6DE. We are nearly there…
Images: The Hoot Leeds
"All the building work is complete and now we are finishing off the decorating. You might also start to see some signage appearing over the next few days…It has been lovely seeing some of our customers dropping by to see us whilst we slowly lose our sanity.
"Powered on caffeine and determination! Not long to go before we can announce our opening date and welcome you through the doors."
We can't wait to check out the new space, keep an eye on their opening date here.
Cult favourite burger chain Burgerism is officially coming to Leeds this August
Clementine Hall
An award-winning burger chain is coming to one of Leeds' suburbs.
If you don't know Burgerism, then get to know.
The Manchester-based burger chain is known by many for its incredible smash patties and quick, reliable service.
Their concept is simple: good burgers made with quality ingredients and cooked fresh to order. Delicious.
And it's not just burgers, they've also got some great wings and fries available too with a range of homemade sauces on offer for dunking, drizzling and devouring. We're a particular fan of the buffalo wings with their garlic ranch dip.
The chain used to have a dark kitchen on the outskirts of the city where people could order via Deliveroo, however this closed down and since then there's been a Burgerism-shaped hole left in our foodie scene.
Image: The Hoot Leeds
Burgerism recently applied to move into a vacant shop unit in Meanwood at 605 Meanwood Road, seeking change-of-use planning permission for the former Papa Johns site which was previously only allowed to serve...well, pizzas.
And the plans have now been approved, which means Burgerism will officially be coming to Leeds. Hurray!
Burgerism's new takeaway will be walking distance from the The Meanwood Tavern, perfect for those looking for some post-pint burgers.
It will be strictly takeaway with no dine-in option available.
The brand-new Burgerism will employ 15 people from the local area with food being served between 11am and 11pm.
We'll keep you up to date as and when we find out more, but for now we're aware that Burgerism Leeds is set to open this August.
Georgina Pellant -
20th June 2023 
