The arrival of the Coca-Cola Christmas advert is always the klaxon to suggest that the festive season has properly arrived – and the iconic truck is going on tour.
It was announced a few weeks ago that the big festive truck would be visiting cities around the UK this winter.
And after a short stint in Leeds’ Kirkstall and ASDA Morley, the infamous Holidays Are Coming truck is back in Leeds for one more day.
The Coca-Cola Christmas truck is set to park up in our home city on Saturday 10 December at White Rose Shopping Centre– so it’s not a lot of advance warning.
The Manc reports that there’ll be a ‘magical winter market’ setting with activities, festive food huts, an ‘elfie selfie’ photo opportunity and a chance to purchase personalised Coca‑Cola Zero Sugar and Coca‑Cola Original Taste.
Every visit made to the Coca‑Cola Christmas Truck will also help to support people experiencing food poverty, with the brand working with FareShare.
It will be donating the equivalent of up to 100,000 meals to those in need throughout the festive season.
Coca-Cola is also collaborating with the Royal National Institute of Blind People and NaviLens to make its Christmas packaging accessible for blind and partially sighted people.
Laura Moon, senior brand manager at The Coca‑Cola Company, Great Britain, said: “Coca‑Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
The upcoming dates confirmed so far are:
Thursday 8 December 2022: Coventry Brewers Fayre, CV2 2SZ
Friday 9 December 2022: Sheffield Meadowhall, S9 1EP
Saturday 10 December 2022: Leeds White Rose Shopping Centre, LS11 8LU
Saturday 10 December 2022: Watford Tesco, WD17 2BD
Feature Image- Coca Cola
