Spice Girl Mel B opens Asda’s first ‘George’ concept store in Leeds
Asda’s first spectacular stand-alone ‘George’ store has officially opened its doors at Crown Point in Leeds.
And who better than Spicy Girls icon and Leeds native, Mel B, to headline the event.
The supermarket giant recently announced the trial of the new George store, which it hopes to replace its current Asda Living stores across the UK.
The grand opening proved a huge success with music and entertainment throughout the day, as well as a high-energy cyclone challenge pop-up offering customers the chance to win thousands of pounds worth of George vouchers.
To mark the launch, Asda donated £2,000 to Women’s Aid Leeds, a charity Mel B actively supports as a patron along with an additional £1,000 worth of homeware to help provide essentials to women and families in need.
Speaking at the event, Mel B, said: “I’m really pleased to partner with George at Asda. They have made a significant donation to Leeds Women’s Aid Refuge – both financial and practical – and as patron of National Women’s Aid that is so important to me.
“I’m incredibly proud of my home city and for me it’s all about coming together as a
community and I hope this association with George and Asda will continue.“
George Chief Commercial Officer – Non-food and Retail, Liz Evans, said: “This new concept store represents an exciting step forward for the George brand and we’re incredibly proud to launch it in Leeds first, the home of Asda.
“We’re confident customers will love the expanded collections, inspiring collaborations, and convenient shopping experience the store offers. We were also thrilled to welcome Mel B, a true Leeds icon, to help us celebrate the opening, and equally proud to support Leeds Women’s Aid and the vital work it does to support women and families in the city.”
Leeds Women’s Aid CEO, Nik Peasgood, added: “Mel B is a wonderful patron of National Women’s Aid and a truly passionate advocate for women and children experiencing domestic abuse. As a proud Leeds lass, she’s been a fantastic supporter of our work, and we’re incredibly grateful to her and to Asda for its amazing generosity.”
Read more: Asda to open first ever standalone ‘George’ right here in Leeds
Featured image – Supplied