Krispy Kreme has launched an exciting new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative.
The 'eggschange' is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
Image: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
A newcomer to the Leeds foodie scene has been added to the coveted Michelin Guide.
You may remember back in April when a Leeds icon was reborn under a different name.
The Smithfield took over the site that was home to The Reliance for more than two decades, and it's safe to say it exceeded expectations.
The team transformed the site to its former glory, taking the site's exterior back to its memorable dark red. But the efforts to recapture the essence of the iconic old venue go way beyond that.
Images: The Hoot Leeds
The Smithfield, a collaboration between Crooked Brewing and Chef James Donovan, offers simple dining with seasonal food and natural wines.
It's the sort of place where you can rock up for a plate and a glass people watching through the huge window on North Street, or really get stuck into a sharing pie and chips with friends on a Saturday afternoon.
Either way we love it, and it seems we're not the only ones as The Smithfield has been added to the Michelin Guide just five months after opening.
Images: The Hoot Leeds
Announcing the great news to Instagram, The Smithfield said: "We’re very pleased and grateful to have been included in the Michelin Guide.
"To get this kind of recognition so early in our journey is a real honour, and one we certainly don’t take for granted.
Images: The Hoot Leeds
"Thank you to our wonderful guests for your continued support. Also, huge thanks to our brilliant team. The Smithfield is what it is because of your hard work, enthusiasm, energy and diligence. This recognition belongs to you.
"We’re just getting started, and our focus remains the same: creating a welcoming space for our community, serving food and drink we’re proud of, championing great British and local produce, and contributing our small part towards Leeds’ brilliant hospitality scene. The Smithfield."
Iconic Betty’s Tea Room wins gold at 2026 Great British Food Awards
Clementine Hall
Betty's Tea Room has been named among the nation's best by experts.
If you live in Yorkshire, then you will know about Betty's Tea Room.
Its a real institution at this point, known for their exceptional service, exquisite food, beautiful window displays and the iconic cake trolley.
We all know their products are top tier, but they've just had even more recognition at the 2026 Great British Awards.
Announced in London, Betty's won gold for their Yorkshire Shortbread Biscuits which were judged by Cherish Finden, internationally renowned pastry chef.
Images: The Hoot Leeds
Judging in the Sweet Biscuits category was led by Cherish Finden, best known as a judge on Bake Off: The Professionals.
She said: "A well-made traditional shortbread with a lovely buttery flavour, balanced sweetness and a subtle touch of salt that enhances the overall taste. The delicate, crumbly texture makes it particularly pleasant to eat.
"Overall, it is a very enjoyable and satisfying shortbread. I could eat the whole packet with a cup of tea."
Gavin Johnson, head of bakery operations at Bettys Craft Bakery, said: "We are incredibly proud that our Yorkshire Shortbread has been awarded a Gold Medal at The Great British Food Awards 2026.
"This recognition reflects the enduring values of Bettys, the finest ingredients, best quality, traditional craftsmanship and a deep connection to our Yorkshire roots.
"Most importantly, the award belongs to the talented bakery team, whose skill, passion and care go into making our Yorkshire shortbread every day.
"Their commitment to excellence helps ensure that our products reflect the heritage, quality and attention to detail that customers have associated with Bettys for generations."
Emily Sergeant -
5th April 2023 
