Krispy Kreme has launched an exciting new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative.
The 'eggschange' is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
Image: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
An award-winning burger chain is coming to one of Leeds' suburbs.
If you don't know Burgerism, then get to know.
The Manchester-based burger chain is known by many for its incredible smash patties and quick, reliable service.
Their concept is simple: good burgers made with quality ingredients and cooked fresh to order. Delicious.
And it's not just burgers, they've also got some great wings and fries available too with a range of homemade sauces on offer for dunking, drizzling and devouring. We're a particular fan of the buffalo wings with their garlic ranch dip.
The chain used to have a dark kitchen on the outskirts of the city where people could order via Deliveroo, however this closed down and since then there's been a Burgerism-shaped hole left in our foodie scene.
Image: The Hoot Leeds
Burgerism recently applied to move into a vacant shop unit in Meanwood at 605 Meanwood Road, seeking change-of-use planning permission for the former Papa Johns site which was previously only allowed to serve...well, pizzas.
And the plans have now been approved, which means Burgerism will officially be coming to Leeds. Hurray!
Burgerism's new takeaway will be walking distance from the The Meanwood Tavern, perfect for those looking for some post-pint burgers.
It will be strictly takeaway with no dine-in option available.
The brand-new Burgerism will employ 15 people from the local area with food being served between 11am and 11pm.
We'll keep you up to date as and when we find out more, but for now we're aware that Burgerism Leeds is set to open this August.
New Sheffield pizzeria named one of the world’s best
Daisy Jackson
A Sheffield pizzeria has been named one of the world’s best in a prestigious global ranking.
Forbici, the restaurant where all pizzas are served with a pair of scissors, is the only northern pizzeria to be recognised at last week's Best Pizza Awards 2026.
The awards took place in Milan, and are said to be the Michelin equivalent of the pizza world.
Forbici was named as creating one of the world’s best pizzas, with its master chef recognised as one of the top pizza chefs in the world.
It’s one of just two UK pizzerias listed in the coveted top 100 this year.
Images: The Sheff
Forbici opened in Manchester back in 2024, and has since expanded across to lovely Sheffield on Millennium Square back in March.
It was also once named by Marco Pierre White as ‘the best pizza’ he’d ever had - quite an accolade.
Biga pizza dough at Forbici is slow-fermented to create a light, risen crust, before being topped with quality ingredients like San Marzano tomatoes and Italian produce.
It also has a lot of northern flavour, thanks to local specials like the Lancashire Hotpot – a pizza topped with crisps.
And all pizzas are served with scissors, inspired by the pizzerias of Naples, to be cut into quarters.
Master baker Davide Argentino is a fifth-generation baker from Napoli. While his family runs two bakeries on his behalf back home, Davide brings a true taste of authentic Neapolitan pizza to the UK.
Commenting on the recognition, Davide said: “It is a huge honour for Forbici to be recognised as one of the best pizzerias in the world.
“Baking has been in my family for five generations, so this is a really proud moment. In crafting Forbici’s signature dough we challenged convention pushing the fermentation process to the limit. Every bite reflects the patience, precision and expertise behind our approach.
“This recognition belongs to our entire team, whose passion, skill and commitment to the craft of pizza-making make Forbici what it is every day.”
Emily Sergeant -
5th April 2023 
