This Leeds cheesemonger is giving away FREE cheese to anyone wearing a flat cap this Yorkshire Day

Could it get any more Yorkshire than that?

To celebrate the very best of God’s Own County, award-winning cheesemongers, George & Joseph, are feeling uber generous and giving away lots of cheese.

There is a catch though…you have to be wearing a flat cap.

They’re inviting customers to don the iconic flat cap and join in for a fun Yorkshire Day celebration this Friday 1 August at their wonderful shop in Chapel Allerton.

It’s all about shining a light on the very best Yorkshire produce, and there’s a lot to shout about.

The first 50 people to walk through the George & Joseph doors wearing a traditional flat cap will walk away with a wedge of free Yorkshire cheese, absolutely no strings attached. How brilliant is that?

Ten of the finest Yorkshire cheeses have been hand-selected including Harrogate Blue, Yorkshire Blue, Buffalo Blue, Your Dale, Leeds Blue, Yorkshire Pecorino, Yorkshire Fiore, Ewe-mi halloumi, Dale End Cheddar and Somerfield.

Speaking about Yorkshire Day and why it’s so important to showcase the region’s cheesemakers, Stephen Fleming, owner of George & Joseph, said: “Yorkshire Day is all about celebrating our heritage, our humour and, of course, our outstanding local produce. 

“At George & Joseph, our mission is to expand peoples appreciation of great cheeses and we’re always hoping to introduce them to something new. We have an amazing collection of artisan cheesemakers in our region so we saw Yorkshire Day as the perfect opportunity to shine a light on their cheeses.  

“Whether you’re cheese-curious or hungry to learn more, grab your flat cap and join the Yorkshire Day fun this Friday!”

The offer will run from the shop opening at 9am on Friday until closing time at 5pm, or once all 50 free cheese portions have been claimed.

There’ll also be extra tasters on the counter throughout the day for shoppers to try, as well as a chance to chat all things cheese with the team.

Read more: 24 hours in Ilkley | An insider’s guide to one of Yorkshire’s beloved spa towns

Featured image – Supplied