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5am queues, fights and a three-minute sellouts: viral drink Prime launches in Aldi
£1.99 bottles are now available in Aldi, if you can get your hands on them.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi - and there have been mad scenes in shops across the UK, reports The Manc.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
Videos have also emerged of people pushing one another out of the way to snatch up a bottle for themselves.
One person joked that they 'drop kicked a granny and threw a child out of the window' to buy a bottle, saying their local store sold out in just 20 minutes.
Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: "THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there?"
KSI - a YouTube star turned boxer and rapper - responded: "Na I can’t, I’m training but glad there’s other options besides just Asda now."
Prime is available in Aldi in three different flavours - Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it's rolling out as part of its Specialbuy offers.
Aldi said: "The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
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"The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
"The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product."
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It's shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Honestly, just have a scroll through this lot. Mind blown.
Featured image: Twitter, @markbenhall / Instagram, @KSI
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Leeds cinemas are offering tickets to see big blockbusters for just £4 this weekend
Emily Sergeant
You can watch some of the year’s biggest blockbusters for just £4 this weekend.
That’s because, to celebrate National Cinema Weekend (5-6 September), Vue has announced that it’ll be offering cut-price tickets to everything from the latest blockbusters and family favourites, to indie horrors and classic re-releases so you don’t have to break the bank to enjoy the full cinematic experience this autumn.
Some of the highlights currently showing that you’ll be able to see for just £4 include summer hits like Spider-Man: Brand New Day, The Odyssey, and Toy Story 5, as well as the recent release of Ridley Scott’s latest film, The Dog Stars, starring Jacob Elordi.
Family favourites such as Harry Potter and the Chamber of Secrets, Paw Patrol: The Dino Movie, and Cars will also be screening over National Cinema Weekend.
Meanwhile, horror fans can also catch new releases Insidious: Out of the Further, and indie horror Leviticus, or see the year’s biggest horror hit, Obsession, if you haven’t already.
The best bit about the offer? It applies to every seat on every showing, all weekend long. Just pass us the popcorn now.
This means that film lovers can enjoy Vue’s biggest and comfiest seats, Ultra Lux, which are strategically positioned to give the best possible view of the big screen – with extra-wide armrests, back and leg rests that recline independently, a personal table for snacks and beverages, and a state-of-the-art wine cooler, all for just £4 each.
“We encourage everyone to make the most of the celebration and enjoy a film at Vue.”
National Cinema Weekend returns for 2026 this Saturday 5 and Sunday 6 September, and you can book tickets on the Vue website here.
Read more from The Hoot Leeds : A Yorkshire barbecue restaurant has opened in one of Leeds’ coolest venues
Featured Image – Krists Luhaers (via Unsplash)
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Festival-goers can now get cash back for returning their used tents after Leeds Festival
Clementine Hall
Those heading to Leeds Fest this weekend could get some of their money back thanks to a new tent pledge.
And it's all in an attempt to stop festival waste.
Decathlon is encouraging festival-goers to ditch the ‘one and done’ approach to festival camping by offering refunds when used tents are returned. How class is that?
Under the tent pledge, customers can get 100% of the original purchase price back as a Decathlon gift card, or claim up to 50% back in cash, depending on the condition of their tent.
The offer is available on Decathlon’s QUECHUA tents until Sunday 6 September.
It comes as concerns continue to grow around the amount of waste left behind at UK festivals. According to Decathlon, UK festivals generate around 25,800 tonnes of waste every year, while as many as 250,000 tents are abandoned in fields each summer.
But instead of leaving your tent behind, Decathlon is asking campers to bring it back to one of its stores, along with proof of purchase. It really is as simple as that.
Returned tents in good condition will be assessed, cleaned and potentially resold through the retailer’s Second Life programme, giving them another lease of life rather than sending them to landfill.
Customers have got to be Decathlon Members to take part, although membership is free and the retailer says refunds can be transferred to customers’ bank accounts in as little as an hour.
“Our No Tent Life Behind scheme goes from strength to strength each year,” says Chris Allen, Sustainability Leader at Decathlon UK.
“What started as a small-scale initiative has become an important part of how we approach camping and festivals more broadly - encouraging customers to return used equipment, keep valuable materials in circulation, and give more products a second chapter through our Second Life programme.
"This year, we’re helping customers’ pockets as well as our planet. With our new one-hour bank transfer service, we’re providing the flexibility and value needed to turn unused gear into new adventures."
Read more: Leeds Festival warning issued as police announce speed cameras and traffic restrictions
Featured image - Supplied