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5am queues, fights and a three-minute sellouts: viral drink Prime launches in Aldi
£1.99 bottles are now available in Aldi, if you can get your hands on them.
Prime, which was created by YouTubers KSI and Logan Paul, had shoppers queueing up outside shops from the crack of dawn when it launched in October.
The energy drink was initially only sold in Asda, where demand was so high the supermarket giant had to introduce a three-bottle limit on all purchases.
The energy drink that went so viral supermarkets had to put security tags on them is now available in Aldi - and there have been mad scenes in shops across the UK, reports The Manc.
It also had to start putting security tags on them to prevent anyone stealing bottles of Prime, which were selling on eBay for hundreds of pounds.
There have been similar scenes outside Aldi stores today, with shoppers seen queueing outside from 5am to buy the £1.99 drink.
Videos have also emerged of people pushing one another out of the way to snatch up a bottle for themselves.
One person joked that they 'drop kicked a granny and threw a child out of the window' to buy a bottle, saying their local store sold out in just 20 minutes.
Others have reported their local branch of Aldi selling out of Prime within just three minutes.
Aldi shared the news yesterday, tweeting: "THIS IS NOT A DRILL. @PrimeHydrate will be in stores from tomorrow! You'll be able to grab one of each flavour while stocks last! @KSI meet you there?"
KSI - a YouTube star turned boxer and rapper - responded: "Na I can’t, I’m training but glad there’s other options besides just Asda now."
Prime is available in Aldi in three different flavours - Blue Raspberry, Lemon and Lime and Ice Pop.
But once again, there are rules on how much you can actually buy.
Aldi is limiting shoppers to one of every flavour of Prime from today, which it's rolling out as part of its Specialbuy offers.
Aldi said: "The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.
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"The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
"The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product."
One shopper said their local Aldi ran out of Prime within four minutes, comparing it to the golden tickets in Charlie and the Chocolate Factory.
The Prime Tracker Twitter account, which helps people track down the drinks, has been sharing videos and photos from around the country.
It's shown checkouts full of the colourful bottles, queues winding across car parks, and what appears to be videos of full-grown adults snatching drinks off children.
Honestly, just have a scroll through this lot. Mind blown.
Featured image: Twitter, @markbenhall / Instagram, @KSI
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New study crowns Leeds as one of the friendliest cities in the UK
Clementine Hall
New research has revealed a global ranking of cities with the best customer service, with Leeds taking one of the top spots.
If you've been wondering which cities across the world are the friendliest of them all, then look no further because MoneySuperMarket have done the work for us in a new study.
In a world where social media culture plays a huge part in people's lives, online customer reviews are pretty important to local businesses.
To uncover the global locations that are home to the best customer service, the businesses insurance experts analysed over 100,000 reviews of leisure and hospitality businesses in 107 cities worldwide.
They looked at the language in the reviews to see how often friendly workers and staff were mentioned, building a global ranking of the cities where customer service truly stands out.
Out of a whopping 107, Leeds came in at a very respectable number 12. Now we think that's pretty good going.
Outside of the UK, Hanoi, Paris, Montreal and Abu Dhabi were highlighted for their friendly customer service whilst Edinburgh tops the global ranking, with Liverpool, Birmingham and Bristol also making the world’s top 10.
The top 10 cities in the UK with the best customer service are as follows:
- Edinburgh
- Liverpool
- Birmingham
- Bristol
- Belfast
- Leeds
- Glasgow
- Cardiff
- Manchester
- London
Alicia Hempsted spoke on the study: “As businesses grow and engage with more customers, it’s important to make sure they’re protected. Public liability insurance is an important safeguard for those working with the public, helping to cover costs if something goes wrong, while also showing customers that their experience is taken seriously - from the moment they walk through the door to long after they’ve left.”
Read more from The Hoot Leeds: ‘This Yorkshire city has it all’ – Leeds crowned as one of the UK’s most underrated city breaks
Featured image - The Hoot Leeds
Trending
Prime Minister expected to announce extra bank holiday if England win the 2026 World Cup
Danny Jones
Prime Minister Keir Starmer is reportedly set to announce an extra bank holiday if England win the 2026 FIFA World Cup.
What a way to sign off from the highest office in Great Britain, eh?
According to Sky News journalist Beth Rigby, the outgoing PM is expected to reveal an extended period of celebration across the country if/should/WHEN (you’ve got to believe) the Three Lions reach this year’s World Cup final and lift the biggest prize in global sport.
Starmer may be gearing up to leave No. 10 Downing Street soon, but he can certainly earn himself a few more points in the pros column should this familiar rumour come to fruition.
As Rigby states in her post on X, this decision would fall just before the transition in leadership, with Greater Manchester’s own Mayor Andy Burnham all but confirmed at the head of the table already within the Labour Party cabinet.
The incumbent announced he would resign last month, with Burnham declaring himself in the running not long after, winning the Makerfield seat and marking his return as an MP after nearly a decade away from Parliament.
Regarding the still only potential bank holiday – Thomas Tuchel’s side still need to make it through the quarter-final and the semis, remember – the Sky reporter states that the following Friday, 24 July, is the most likely date.
Understandably, plenty on social media are already rejoicing over the prospect, but some aren’t content with waiting a week to carry on the post-trophy lift party, with many arguing that it should be the Monday morning immediately after the final next Sunday (19/2/2026).
Let’s be honest, there’ll be lots of people pulling sickies regardless of whether or not their bosses are left to grant a day off.
Many have already rightly argued that such decisions should have been made in the past after the Lionesses won not just one but two back-to-back European Championships; we’re willing to forgive and move on if the powers that be make it happen this time.
Once again, all of this is still yet to be verified by Starmer himself, though both he and Burnham have hinted at a bank holiday previously.
Starmer recently said that despite always believing England will “go all the way”, he didn’t want to jinx anything, simply telling the BBC’s Chris Mason: “Ask me again if we make the final.”
Either way, the general jubilation should England end 60 ‘years of hurt’ will be nothing short of colossal, and it would only feel right given the sheer gravity of the would-be achievement.
We’re even getting excited merely by the idea of some additional and, at present, strictly hypothetical pre- and post-match entertainment…
Read more: Leeds shoppers can take part in a real-life supermarket sweep competition
Featured Images — No. 10 Downing Street (via Flickr)/Ank Kumar (via Wikimedia Commons)
The Hoot -
29th December 2022 
