In a bid to help customers struggling with the cost of living emergency, Iceland has announced it will be cutting the cost of its everyday essentials to 1p each.
Crucial items like bread, milk and butter will be available to buy online for just 1 penny as part of a new 'three items for 3p' initiative.
Set to launch this weekend, the new deal will help shoppers top up their shops with cheaper essentials - helping their money go further.
The deal isn't limited to just bread, milk and butter, either. Rather, it covers a whole host of different frozen and fresh foods, plus summery treats like burger buns, ice cream cones and fizzy drinks, reports The Manc.
This isn’t the first time Iceland has launched an offer like this. The supermarket dropped the prices of its vegetables to 1p last Christmas and Easter, which proved incredibly popular with shoppers seeing the discount redeemed by nearly 10,000 households.
Following the popularity of these previous deals, Iceland has ensured all essentials are available at a fraction of the price, with the week-long deal taking place the week before most pay days, when customers will be really feeling the pinch in their spending.
This deal will allow customers to save up to 99p per product if a £1.00 product is selected on the offer.
Customers can choose up to three products, which will be discounted to just 3p when they checkout online.
Richard Walker, Managing Director at Iceland, said:“We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend.
“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis. We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”
The offer is available online only at Iceland.co.uk from Saturday 18 June until Friday 24 June 2022, with plenty of family favourites available to stock up on.
Think it's too early for 'C word'? Never mind, you've already clicked on this article.
Sure, we may only be into our second full week of September, but given the fact the weather these past couple of days hasn't exactly screamed summer, it already feels like the festive season is around the corner - but whether or not you think it’s too early to be talking about Christmas, it’ll soon be too tricky to escape from.
Especially not when the famous TV channel showing festive film favourites non-stop is now back on air in the UK.
Yes, you heard that right - Christmas films, 24-hours a day, seven days a week.
If you’re ready to wave goodbye to summer, and in welcome autumn and winter with open arms, then there's arguably no better way of getting into the festive spirit than with the long-awaited and highly-anticipated return of the TV channel that's charmed audiences for over half a decade now.
GREAT! Christmas the UK’s biggest seasonal channel, and it's now live on Sky, Freesat, Freeview and Virgin Media.
You can expect almost four months of back-to-back seasonal movies.
The 24-hour feel-good and free-to-air channel will be bursting with non-stop Christmas spirit, and will be showing a heartwarming lineup of festive films - including some absolute fan-favourite classics that make it to screens every year without fail, alongside some cheesy Hallmark classics, new channel premieres, and so much more.
Viewers will find GREAT! Christmas on Freeview channel 51, Sky 319, Sky (Glass/Stream) 317, Virgin channel 424, and Freely channel 47.
The channel will run until early January.
Featured Image - Freestocks (via Unsplash)
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Leeds Santa Dash is returning for 2026 and it’s set to be ‘bigger and better’ than ever
Emily Sergeant
Leeds' famous Santa Dash is returning for 2026, and it's set to be 'bigger and better' than ever.
Back by popular demand with the festive season around the corner, The Trinity Leeds Santa Dash has confirmed its return for 2026 this December, with thousands of Santas set to hit the streets of the city centre with festive fun, Christmas cheer, and an unforgettable atmosphere.
No matter whether you're taking part with your family, friends, colleagues, or little ones, organisers say it's the 'perfect way' to kick-start your festive season.
This iconic event welcomes everyone to take part - you can either jog, walk, or wheel your way around the 5K route, soaking up the sights and sounds of the city as you celebrate the most wonderful time of the year, and prams are also welcome too, making it a fantastic festive day out for all ages and abilities.
And this year, it's set to be bigger and better than ever, as there's an exciting new city centre route.
All Santa suits are provided (except for those under three) with your race entry, and you'll also get an exclusive Trinity Leeds Santa Dash finisher medal once you make it over the line, as well as a festive chocolate treat to nibble on.
So, gather your fellow Santas, embrace the Christmas magic, and get ready to join one of Leeds' most joyful festive traditions.
The Trinity Leeds Santa Dash returns for 2026 on Sunday 6 December, and you can find out more and enter to take part in the race online here.