In a bid to help customers struggling with the cost of living emergency, Iceland has announced it will be cutting the cost of its everyday essentials to 1p each.
Crucial items like bread, milk and butter will be available to buy online for just 1 penny as part of a new ‘three items for 3p’ initiative.
Set to launch this weekend, the new deal will help shoppers top up their shops with cheaper essentials – helping their money go further.
The deal isn’t limited to just bread, milk and butter, either. Rather, it covers a whole host of different frozen and fresh foods, plus summery treats like burger buns, ice cream cones and fizzy drinks, reports The Manc.
This isn’t the first time Iceland has launched an offer like this. The supermarket dropped the prices of its vegetables to 1p last Christmas and Easter, which proved incredibly popular with shoppers seeing the discount redeemed by nearly 10,000 households.
Following the popularity of these previous deals, Iceland has ensured all essentials are available at a fraction of the price, with the week-long deal taking place the week before most pay days, when customers will be really feeling the pinch in their spending.
This deal will allow customers to save up to 99p per product if a £1.00 product is selected on the offer.
Customers can choose up to three products, which will be discounted to just 3p when they checkout online.
Richard Walker, Managing Director at Iceland, said: “We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend.
“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis. We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”
The offer is available online only at Iceland.co.uk from Saturday 18 June until Friday 24 June 2022, with plenty of family favourites available to stock up on.
Feature image – Wikimedia Commons