A BrewDog advert claiming its fruit-flavoured beers can be considered “one of your five a day” has been banned by the Advertising Standards Agency.
As part of a marketing email that was sent out to customers back in July promoting beers with names such as ‘Pineapple Punch’, and ‘Lost In Lychee & Lime’, popular brewery BrewDog claimed the drinks could be considered as “one of your five a day”.
But after someone complained to the Advertising Standards Agency (ASA) that the phrase was considered wrong and misleading, the advert has now been banned, reports The Manc.
The ASA said consumers “would not expect advertisers to include such claims”.
Image: ASA
Addressing the complaint and confirming the banning of the advert, the ASA said: “The ASA acknowledged that the subject heading ‘one of your five a day’ might be interpreted by some consumers as a humorous nod to the fruit-flavoured beers featured in the body of the email.
“However, because the claim referred to well-known government advice on health and wellbeing, we considered that, in general, consumers would not expect advertisers to include such claims unless the advertised product was recognised as meeting the requirements of that advice.”
Image: BrewDog
The ASA added that many consumers would be aware that some craft beers contain an unusually high amount of fruit, but in general, they would be uncertain as to whether this would be counted as a portion.
Because of the this, the advert has been banned and must not re-appear in its current form.
BrewDog then agreed in response to the ASA ruling the advertised beers did not count towards a consumer’s five a day.
Image: BrewDog
Yet, the company sarcastically followed this up by admitting the advert was just “tongue in cheek” and only sent out via email to existing customers likely aware of BrewDog’s “playful” marketing style, believing they would generally understand that alcoholic beverages are not equivalent to portions of fruit or vegetables.
“We respect the ASA’s decision and are happy to confirm that beer is not a fruit or a vegetable,” a spokesperson for BrewDog said in response.
Leeds Christmas Markets is returning to the city centre in just a weeks time, and we've got everything you need to know.
This year, the markets are looking a little bit different than before as outdoor events company Thor’s Tipi have stepped up as the all-new operators of this Christmastime spectacular.
They're organising a market where 'even if you’re not from Yorkshire, you’re going to leave being from Yorkshire'.
Although Leeds locals already know that Yorkshire is 'God's Own Country', the Leeds Christmas Markets team are making sure that the county is represented through its food, drinks and wider stalls.
So, let's get into it...
Opening dates and timings
The Leeds Christmas Markets will kick off from Thursday 19 November and run until Wednesday 23 December. So that's almost five weeks of festivities flooding the city, and plenty of time for you to make the most of it.
The markets will be open 7 days a week, the exact timings are:
Trader Village & Leeds Street Food
Sunday-Wednesday: 10:30am-7pm
Thursday-Saturday: 10:30am-8pm
THOR’S Highland Lodge & Folié Ski Bar
Sunday-Tuesday: 11am-9pm
Wednesday-Saturday: 11am-11pm
Images: The Hoot Leeds
Locations
The main stalls and street food will be located at City Square, here you will also find the main Christmas tree and two THOR's bars.
Ice Cube at Millennium Square will also be making a return, here you'll find rides, an ice rink and more food and drink. This is separate to what is being run by THOR's this year, though.
There will be plenty of other festive activities taking place throughout the city throughout November and December, you can find out more and view the Leeds Christmas map here.
Food
Okay, now we can get onto the good stuff.
We all know that the highlight of the markets is the food, and this year there's going to be more independent and local trader than ever before.
Images: The Hoot Leeds
From Leeds' very own Italian street food restaurant Stuzzi to homemade mini tiramisu drawers, you're going to want to arrive feeling very peckish at these markets that's for sure.
The current full list of street food vendors at City Square is as follows:
Cut & Craft (steak and chips)
Beth Bakes Cakes (hot chocolate fudge cake)
Misu Tiramisu (mini tiramisu drawers)
Crumble pots (crumble)
La Grassa (Italian-American sandwiches)
Chocolate Circus (stacked hot chocolates)
Stuzzi (Italian street food)
Street Kings Bratwurst (traditional bratwurst)
Johnsons' Toffee (homemade toffee and fudge)
The Savvy Baker (sweet treats and hot cookie dough)
Irish spice bags
Churros
Drink
Closely following behind food, a good old tipple is what many of us venture to the markets for.
This year, alongside a few mulled wine stalls in city square, THOR's will be doing what they do best and opening two brand-new outdoor bars to really get you in the spirit.
Image: The Hoot Leeds
You can pick from a Scottish Highland Lodge and a Folie Ski Bar, both designed to welcome large groups with their own themed drinks and cosy interiors. You can read more about these bars here.
Not only that, but they'll be a specialist coffee trader as well as a matcha trader if you don't fancy anything alcoholic.
Shopping
The Leeds Christmas Markets isn't just about eating and drinking, it's also about browsing and shopping for those last minute Christmas gifts or gorgeous knick-knacks to decorate your home with over the festive season.
Here's your list of traders to buy gifts from at City Square:
Stump Cross (natural crystal jewellery, fossils and more)
House of the Trembling Madness (festive craft beer cans)
Real Markets Yorkshire (lots of goodies made in Yorkshire)
Yorkshire Print Company (Yorkshire-inspired artwork)
Paper Starlights (handmade paper lanterns)
Scents of Christmas (handcrafted decorations)
Kakuwi (homemade crafts sourced across India and Nepal)
The charming French bistro that’s been a Leeds favourite for over 30 years
Clementine Hall
Tucked away from the bustling streets of the city centre you’ll find a Leeds institution that has been serving diners since 1991.
You've probably walked past Sous Le Nez hundreds of times and not popped in.
But if we can convince you to do anything, it's to head down those unassuming stairs on Quebec Street and ask for a table.
Set in a cavernous basement, the space is full of nooks and crannies, and in a flash, you’ll be whisked away to the South of France with stellar service and white tablecloths to match.
Images: The Hoot Leeds
Their food is classic French cuisine done to an excellent standard.
We're talking indulgent French onion soup, rich pan-seared duck breast, juicy rump steak with silky peppercorn sauce and moule-frites served in a sauce good enough for drinking.
And if the food isn't enough to get you excited, then wait until you hear about the wine list.
Featuring over 300 wines, you'll find a tipple to suit every taste and every flavour on the menu.
As well as its a la carte menu, they offers it's menu du soir which is available until 6:45pm on weekdays and on a Saturday lunch time.
Images: The Hoot Leeds
It includes three courses including half a bottle of excellent wine per person. I mean, you really can't get better value then that, can you?
More recently, renowned food critic Jay Rayner praised Sous Le Nez for its fabulous food and we couldn't agree more. And if it's good enough for Jay, then it's certainly good enough for us.
This is the sort of spot that is full of regulars no matter the time of day, whether they’re stopping by for a quick lunch or indulging in their evening menu - it’s no surprise they’ve been a firm Leeds favourite for over 30 years.
You can find out more about Sous Le Nez and book your table here.
The Hoot -
7th December 2022 
