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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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A look inside the trendy Catalonian café and bar coming to Sheffield
There's a brand-new Catalonian-inspired café and bar venue coming to Sheffield where you can grab a coffee or a pint at the same time.
This is Cats, a combined café and bar space that's making its way to Broomhill and offering anyone visiting the chance to experience a taste of Spain without having to fork out the cost of a plane ticket.
Catalonia is famous for many notable like impressive architecture such as La Sagrada Familia, legendary performers like Rosalía and phenomenal all-day hospitality which this new site is hoping to emulate.
Although we might not be able to judge their skills as vocalists, when it comes to construction and deconstruction they're excelling, as can be seen in their renovation progress documented across their socials.
Taking shape in the former Nibbles Pizza site on Ashdell Road, although you might not be able to order a 12 inch meat feast anymore, Cats will be offering a range of interesting wines, beers and bar snacks.
In newly-released rendered images, a fitting wine-red colour has been used throughout both interior and exterior, the latter having a small seating adjacent to the front door.
Inside, you'll find lightbulbs dotted around the almost-180 degree-spanning window seating with small warm lights to set the mood.
Directly opposite will be the bar with a muted-concrete countertop that has a coffee machine on one end and draught beers on the other - the ultimate dream.
There's even a cellar area downstairs with banquette seating and those familiar tabletop lamps which help keep the atmosphere as relaxed and intimate as intended.
As the name may suggest, this place isn't exclusively for feline lovers as this Sheffield venue is promising to be a dog-friendly site stocking 'Cats' branded dog treats and water bowls.
Of course, this won't be exactly how this café and bar space will end up looking like as working with an older may pose some potential challenges, but these plans shouldn't differ too much.
We can't wait to get our claws on a glass of vino.
Featured Images - Cats Sheffield via Instagram (Supplied)
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Trains from Leeds ‘extremely limited’ amid record-breaking heatwave
Daisy Jackson
‘Extremely limited’ train services are running across Yorkshire this week as the country melts in a record-breaking heatwave.
Northern has reached out to passengers to warn that a ‘significantly reduced’ number of trains are operating in and out of Leeds.
They’re urging people to avoid travelling at all unless your journey is ‘absolutely essential’.
And if you do have to travel, they’ve warned of ‘significantly longer waiting times, busy trains and short-notice cancellations’.
The disruption is set to continue all day today and into tomorrow, Friday 26 June, as temperatures up north are forecast to hit 34ºC and an Amber weather warning for extreme heat covers much of the country.
Northern has assured passengers that they ‘are doing everything we can to keep people moving as efficiently as possible’.
Passengers are encouraged to check their journey before setting off, carry water, and avoid peak times where possible.
If you chose not to take a planned journey, you can claim a full refund on your ticket, or travel on another day using Northern’s ticket easement.
You can see the full travel advice for Northern HERE.
Northern said in a notice to passengers: “Due to the continued extreme heat, we have significantly reduced the number of trains running on routes in and out of Manchester, and services remain in high demand. This will now continue into Friday, 26 June.
“We strongly recommend customers consider whether their journey is necessary and if customers do choose to travel this week, they are advised to prepare for significantly longer waiting times, busy trains and short-notice cancellations.
“We would ask all customers to only travel if your journey is absolutely essential and to check your full journey before setting off.”
The Hoot -
24th March 2023 
