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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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IKEA to launch its own online marketplace full of second-hand furniture
IKEA will be launching its own online marketplace full of second-hand furniture.
Just like the ever-popular Facebook Marktplace, the IKEA second-hand marketplace is a dedicated space where pre-loved IKEA products can find a new home.
In bid to make affordable second-hand home furnishings easily accessible, the new online platform will enable customers across the UK to connect with one another directly, so they can buy and sell pre-owned IKEA items locally.
Designed specifically for IKEA products, the marketplace will provide everything shoppers need in one place.
The Swedish retailer is already known and loved for its 'functional' and 'affordable' home furnishings, all produced with care for people and the environment, but the launch of the new IKEA second-hand market place will make it just as easy to pass on an old favourite as it is to find a new one.
IKEA is launching its own online marketplace full of second-hand furniture / Credit: Supplied
"At IKEA, we are always looking for new ways to make life at home even better and help our customers discover products they love," a spokesperson for the retailer said.
"With the launch of IKEA second-hand marketplace in the UK, we’re taking a meaningful step toward creating a destination that simplifies access to pre-owned IKEA furniture.
"Our goal is to make passing on beloved IKEA pieces as seamless as possible.
"We’re creating a trusted and vibrant space to make it quick and easy for our IKEA Family members to trade directly with one another. We want the process for buying and selling pre-owned IKEA products to be simple, accessible and rewarding."
Detailed information regarding the official launch and how customers can get involved will be made available in the coming months.
Featured Image - Supplied
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New TV adaptation of classic Yorkshire-inspired novel Jane Eyre to air on BBC starring Aimee Lou Wood
Emily Sergeant
Manchester actress Aimee Lou Wood is set to lead a new BBC adaptation of Jane Eyre, it has been reported.
It was announced earlier this year that Working Title are producing a new TV adaptation of Charlotte Brontë’s classic novel, Jane Eyre - which will be led by The White Lotus and Sex Education star in the titular role - and Deadline has now exclusively revealed that the BBC has joined the production as the broadcaster.
The new TV adaptation has been penned for the screen by Miriam Battye - an award-winning writer best known for her work on HBO's Succession.
Published all the way back in 1847 and set across a number of fictional Northern England settings - mainly inspired by the Brontë sisters' upbringing in Yorkshire - the classic novel explores the moral and emotional development of orphan Jane Eyre as she searches for love, independence, and social equality in the 19th century.
Throughout the novel, Jane overcomes a harsh and unloving childhood and goes on to find work as a governess at Thornfield Hall, before falling in love with her moody master, Mr Rochester, and discovering a dark secret in his attic.
EXCLUSIVE: Deadline hears that 'The White Lotus' and 'Sex Education' star Aimee Lou Wood is attached to star in a new TV adaptation of Charlotte Brontë’s classic novel Jane Eyre.
Emmy nominee Wood will play the indomitable heroine in the buzzy adaptation which we understand is… pic.twitter.com/ETBRaPJanN
The novel is widely considered to be ahead of its time due to how it approaches topics of class, sexuality, religion, and feminism.
Jane Eyre has been the subject of a number of adaptations of the years - most notably the last major TV version being in 2006, also for the BBC, and a 2011 film starring Mia Wasikowska and Michael Fassbender - but there hasn't been any in 15 years now, and 2027 marks the 180th anniversary for the iconic story.
Aimee Lou Wood is also riding high at the moment after her Emmy, SAG, and Golden Globe nominations for Season 3 of The White Lotus, and after having also been cast as George Harrison’s wife, Pattie Boyd, in Sam Mendes' four Beatles biopic movies, all set to be released in 2028.
As of yet, further information on when and where the new adaptation will be being filmed is yet to be released, and there is no indication of air dates either.
The BBC is expected to reveal more details in due course, so stay tuned.
The Hoot -
24th March 2023 
