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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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Loads of famous spooky films are returning to Leeds cinemas this Halloween
Lots of iconic spooky films are returning to Leeds cinemas this Halloween, alongside some new releases.
Now that October is here, there’s no denying that the spooky season is right around the corner, and Vue has announced that a whole host of creepy classics and the latest frightening flicks set to hit the big screen over the next couple of weeks – ranging from undeniable horrors, to family-friendly gems perfect for viewers of all ages.
Several cinemas across Leeds ill be taking part, including inside the Light and at Kirkstall.
Disney’s much-loved Hocus Pocus kicks off the lineup this month, before supernatural classics The Others and The Craft are back to terrify moviegoers from 16 October.
Iconic slasher film Scream – which is celebrating its 30th anniversary this year – also returns to cinemas from 23 October.
Image: Unsplash
Cult-classic Donnie Darko and Guillermo Del Toro’s masterpiece Pan’s Labyrinth round out the re-releases on 30 October, to celebrate their 25th and 20th anniversaries, respectively.
Then, when it comes to new releases, you can settle in to watch new psychological thriller, Verity, adapted from the acclaimed Colleen Hoover novel of the same name and starring Anne Hathaway and Dakota Johnson.
Meanwhile, Ghosts: The Possession of Button House, based on the beloved and award-winning BBC comedy, arrives on 23 October.
Other new releases include The Other Mommy, DC’s Clayface, and Crawlers.
And if the lineup wasn’t good enough as it is on its own, film lovers at Vue Quayside, Printworks, and Bolton can also enjoy Vue’s biggest and comfiest seat, the ‘Ultra Lux’ – which are strategically positioned to give the best possible view of the big screen with extra-wide armrests, a personal table for snacks and drinks, and a state-of-the-art beverage cooler.
“This October, we’re thrilled to be able to put on a raft of new and classic films for fans of scary and spooky films,” commented Mike Anton, who is the General Manager at Vue Manchester Printworks.
“From family-friendly comedy horrors to cult favourites, we know how gripping scary films can be and want to provide the very best big screen experience for people to enjoy every laugh and every scare this Halloween, leaving them with an experience they’ll feel forever.”
Find out the full lineup of films near you and book tickets online here.
Featured Image – Disney
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Yorkshire-set Christmas film by Leeds director starring Richard E. Grant set to hit UK cinemas next month
Clementine Hall
A brand-new Christmas film is hitting cinemas nationwide next month - and it’s a proper Leeds success story.
Jack Spring directed his first feature film at just 19 years old and has spent the last decade carving out a career in independent film, as well as co-founding Leeds-based production company Shush Films.
His first movie, Destination: Dewsbury, was shot just down the road in - you guessed it - Dewsbury. And after moving to Leeds from Grimsby, Jack became determined to build his business from the city, putting down roots and growing his production company here.
Image: Supplied
Now, after years of working on independent projects, Jack has taken his biggest leap yet with a brand-new Christmas film, Merry Christmas Aubrey Flint.
Set in Yorkshire, Merry Christmas Aubrey Flint follows Aubrey Flint, a reclusive model soldier painter with a lifelong hatred of Christmas, who is sentenced to community service at Willow Lodge - a retirement home on the brink of closure.
Roped into helping with a chaotic production of Charles Dickens' A Christmas Carol, Aubrey clashes with its interesting set of residents...
And the cast is about as star-studded as it gets, featuring Richard E. Grant, John Bradley, Celia Imrie, Adjoa Andoh, Sophia Di Martino, Adrian Rawlins and Kiell Smith-Bynoe.
Image: Supplied
The heartwarming festive comedy will hit cinemas nationwide on Friday 6 November - a huge milestone for a Leeds-based director and production company, taking a homegrown Yorkshire story to audiences across the country.
You just can't beat a proper wholesome British Christmas film, so you can best believe we'll be watching in the cinema, popcorn in hand.
The Hoot -
24th March 2023 
