Did you see that Morrisons is back giving away free carrots to feed Santa’s hungry reindeers this weekend?
With the most wonderful time of the year officially here, and the big day itself just a few days away now, the supermarket retailer has decided it’s time to spread some festive cheer and help families prepare for Father Christmas’ visit by giving away more than 185,000 wonky carrots at all its stores across the UK
British wonky carrots are oversized or misshapen, but Morrisons insists they “still taste delicious”.
During the festive season, carrot sales at Morrisons more than double in the week before Christmas compared to the previous week, which just proves that the tradition of leaving food and drink out for the big man in red is still as popular as ever.
By giving the carrots away for free, Morrisons says it hopes to encourage shoppers to choose wonky vegetables more often.
Wonky veg is great for reducing food waste, as this produce would’ve otherwise been discarded.
Free carrots for Rudolph 🥕 We will be giving out free carrots to parents & children on Saturday 21st & Sunday 22nd December in store to get ready for the big day #MoreReasons #MorrisonsGreatestShow pic.twitter.com/Jd33Zqv6Su
— Morrisons (@Morrisons) December 18, 2024
“The spirit of giving is what Christmas is all about,” admits Andy Todd, who is in charge of sourcing carrots for Morrisons.
“We’re thrilled to help add a little bit of magic to our customers’ celebrations by giving them a delicious wonky carrot to leave out for Rudolph.
“Our tasty wonky range helps our British farmers reduce waste and offer customers a delicious alternative at a fraction of the cost.”
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The free carrots are available for anyone to collect at the front of all Morrisons stores across the UK from this Saturday and Sunday (21 and 22 December).
Featured Image – Morrisons
