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Aldi launches a new adults breakfast club to help those skipping meals ‘to ensure their children can eat’
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
The budget supermarket retailer will donate 10 tonnes of healthy cereal.
Aldi has launched an adult's breakfast club for lower income families who are having to skip meals to ensure their children can eat, reports The Manc.
After the budget supermarket retailer's new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it's also the most common one to miss, according to Aldi's research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago - with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
Aldi launches 'adult's breakfast club' for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi's new 'Adult’s Breakfast Club' has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when "parents are under increased pressure to feed the entire family".
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
With an estimated 2.1 million adults in the UK now using foodbanks, Aldi's Adult's Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
"The thought that parents are having to skip meals to ensure their children can eat is terrible.
"Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without."
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth - CEO of Neighbourly - said parents skipping meals to ensure their children can eat shows the "real-world effects of the cost of living-crisis".
"Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community," he added.
In honour of National Chocolate Week, two big brands are joining forces.
Fancy a freebie? Silly question, of course you do.
Tony’s Chocolonely and Yorkshire Tea have joined forces for National Chocolate Week to ask Brits to declare themselves a ‘Melt’...yes, really.
It comes after the brands discovering a new Gen Z dunking trend, with research finding that 80% of 18–24-year-olds say chocolate is their preferred tea-dunking treat.
To understand why the perculiar pairing has become so popular, the brands recruited Associate Professor of Psychobiology, Dr Lorenzo Stafford, to investigate what happens when tea and chocolate come together.
Associate Professor, Dr Lorenzo Stafford said: "It's fascinating to see how much thought Brits put into what makes a great dunk. Flavour, texture and temperature all shape how we experience food, and the combination of hot tea with melting chocolate creates a particularly enjoyable sensory experience.
"When it comes to dunking, tea and chocolate have great chemistry so it’s no surprise young people have embraced it."
If you want to try it out for yourself, then you can for free - but there is one catch.
From Monday 19 to Friday 23 October, anyone who walks into one of Hyde Park Book Club in Leeds and says ‘I'm a Melt’ will get a free mug of Yorkshire Tea and bar of Tony's Chocolonely.
Not only that, but the first 100 customers will also get a limited-edition ‘Melt’ cap.
Yorkshire Tea & Tony’s Chocolonely said of the partnership, “Brits love their tea and their chocolate and now the science shows why. This National Chocolate Week, we’re inviting everyone to give it a go, embrace their inner Melt and discover just how well chunky chocolate and a proper brew can work together.”
Leeds Bradford Airport strikes will NOT go ahead following ‘late offer’ over pay
Clementine Hall
This weekend's strikes at Leeds Bradford Airport have been cancelled.
Around 130 workers were set to walk out this weekend, Unite said, but this has been suspended to allow air traffic controllers to consider a new pay offer.
The Unite members planning on to go on strike were a mixture of air traffic control workers, customer experience staff, security staff and cleaners.
The workers involved in the dispute had recently come out of a four-year pay deal, with some of the departments having fallen behind other airports in equivalent roles.
Pay talks have been happening since December 2025, with the airport's formal offer not going far enough to address the lack of pay parity which led to the decision to strike.
However, as of yesterday 15 October, the workers have been given new pay offers from the airport and the strikes will not take place to allow a ballot on the offers.
Air traffic controllers and hourly paid staff are being balloted separately on their respective offers.
Unite regional officer Neil Whitaker said: "After receiving offers from Leeds Bradford Airport, we have suspended this week’s strike action in good faith to allow members to vote on pay deals.”
In a statement, Leeds Bradford Airport said: "While the ballot process continues with certain members of our frontline colleagues, we remain hopeful that a positive outcome can be achieved and that an agreement can be reached which works for everyone involved.
"Regardless of the outcome of this ballot, LBA has a robust contingency plan in place and will be operating as normal this weekend.
"Our focus remains on supporting a smooth and reliable experience for customers while maintaining safe and efficient airport operations."
The Hoot -
28th March 2023 
