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Aldi launches a new adults breakfast club to help those skipping meals ‘to ensure their children can eat’
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
The budget supermarket retailer will donate 10 tonnes of healthy cereal.
Aldi has launched an adult's breakfast club for lower income families who are having to skip meals to ensure their children can eat, reports The Manc.
After the budget supermarket retailer's new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it's also the most common one to miss, according to Aldi's research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago - with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
Aldi launches 'adult's breakfast club' for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi's new 'Adult’s Breakfast Club' has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when "parents are under increased pressure to feed the entire family".
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
With an estimated 2.1 million adults in the UK now using foodbanks, Aldi's Adult's Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
"We believe that having access to healthy food should be a right, not a privilege," Aldi UK's Corporate Responsibility Director said of the scheme launching.
"The thought that parents are having to skip meals to ensure their children can eat is terrible.
"Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without."
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth - CEO of Neighbourly - said parents skipping meals to ensure their children can eat shows the "real-world effects of the cost of living-crisis".
"Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community," he added.
You can watch some of the year’s biggest blockbusters for just £4 this weekend.
That’s because, to celebrate National Cinema Weekend (5-6 September), Vue has announced that it’ll be offering cut-price tickets to everything from the latest blockbusters and family favourites, to indie horrors and classic re-releases so you don’t have to break the bank to enjoy the full cinematic experience this autumn.
Some of the highlights currently showing that you’ll be able to see for just £4 include summer hits like Spider-Man: Brand New Day, The Odyssey, and Toy Story 5, as well as the recent release of Ridley Scott’s latest film, The Dog Stars, starring Jacob Elordi.
Family favourites such as Harry Potter and the Chamber of Secrets,Paw Patrol: The Dino Movie, and Cars will also be screening over National Cinema Weekend.
Meanwhile, horror fans can also catch new releases Insidious: Out of the Further, and indie horror Leviticus, or see the year’s biggest horror hit, Obsession, if you haven’t already.
The best bit about the offer? It applies to every seat on every showing, all weekend long. Just pass us the popcorn now.
This means that film lovers can enjoy Vue’s biggest and comfiest seats, Ultra Lux, which are strategically positioned to give the best possible view of the big screen – with extra-wide armrests, back and leg rests that recline independently, a personal table for snacks and beverages, and a state-of-the-art wine cooler, all for just £4 each.
“We encourage everyone to make the most of the celebration and enjoy a film at Vue.”
National Cinema Weekend returns for 2026 this Saturday 5 and Sunday 6 September, and you can book tickets on the Vue website here.
Major DJ has set cancelled as overcrowding concerns continue at Leeds Festival
Clementine Hall
After closing for the entire second day, The Warehouse stage at Leeds Festival has once again been forced to evacuate.
One of the most anticipated dance acts of the day has been cancelled due to health and safety concerns just moments before the set.
Sheffield DJ Silva Bumpa was due to take to The Warehouse stage today at 1:30pm, but the set was cancelled due to overcrowding.
It's not the first time this has happened at Leeds Festival 2026, as yesterday Omar+'s set was cancelled due to the same issue and the stage was subsequently closed for the rest of the day.
The Warehouse stage is completely new for this year, and supposedly is designed specifically for dance music...which is quite ironic.
Announcing the news to Instagram, Silva Bumpa said: "So so sorry Leeds Fest but due to over crowding my set was cancelled last min I was just behind the stage and got told right before such a massive shame."
Prospa, another prominent DJ who's set was cancelled at Reading on Friday afternoon, spoke up on the situation: "We are disappointed in The Warehouse stage closure at Reading Festival. We were told it wasn't possible to play whilst on the way. This was due to too many people outside the stage.
"We have seen this happen before at larger festivals in the UK. It's time to double the capacity of tents or put dance music on the main stage."
It comes after another dance stage, LS23, was closed mid-set last night due to a health and safety hazard when all the lights suddenly switched off and ravers were forced to evacuate.
If yesterday is anything to go by, we wouldn't be surprised if The Warehouse was closed for the rest of the day which means anticipated sets from Rossi and Mall Grab will also be cancelled.
The Hoot -
28th March 2023 
