Asda plans to tackle childhood ‘holiday hunger’ with £1 kids’ meals

Asda will be offering £1 meals for children all summer in a bid to tackle ‘holiday hunger’.

The supermarket giant has announced the scheme ahead of the school holidays as the rising cost of living puts pressure on millions across the UK.

They want to help struggling families during the long summer break, amidst fears that many families could experience food poverty during the holidays, The Manc reports.

Asda has announced that all children under the age of 16 can grab themselves a meal for £1 with no minimum adult spend.

The £1 meal offer will be available any time of the day, seven days a week.

Parents of babies and toddlers won’t be left out of the offer either, as the supermarket giant will also be providing free pouches of Ella’s Kitchen baby food too.

The £1 meal offer will be available any all UK Asda cafes, at time of the day, seven days a week / Credit: Asda Corporate

Speaking on the retailer’s decision to introduce the offer ahead of the start of the school summer holidays across the UK, a spokesperson for Asda said: “We know that families can find the summer holidays tough and our customers are telling us that this year more than ever, they’re concerned about holiday hunger.

“With that in mind, we are so pleased to be able children’s meals for just £1, with no minimum adult spend.

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“This is to ensure that those who would normally rely on a school meal aren’t left without.”

The £1 meals scheme has already been launched in Scotland and Northern Ireland, with England and Wales to follow from 25 July, and it will be available right up until 4 September.

Featured Image – Asda

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