M&S has launched a pioneering new clothing repair service across the UK in a bid to give garments “another life”.
After some new research carried out by the retailer found that only 10% of the population would consider themselves to be confident enough to repair clothing on their own, and 60% of consumers are also looking for retailers to offer more services that help them in to lower their carbon footprint, M&S has decided that now is a good time to kick-start a new sustainable initiative.
The company has partnered with clothing repair and alterations experts, SOJO, to launch the new ‘M&S fixed by SOJO’ hub.
Set to launch online nationwide in August, the new clothing repair service will support shoppers in giving their M&S clothes “another life”, all while reduce textile waste at the same time.
Through a dedicated online hub, M&S customers will be able to select and book a range of bespoke repair services, with everything from zip replacements to invisible knitwear mending on offer, all through one simple form.
Repairs are expected to start from just £5, according to M&S.
And when it comes to timelines and turnarounds, M&S says that clothing can be sent, repaired by SOJOs in-house repair team, and then returned directly to the customer’s doorstep within seven to 10 days.
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The partnership with SOJO will form a crucial part of M&S’s ‘Plan A – Another Life’ scheme – which also includes the retailer’s long-running clothes donation partnership with Oxfam, formerly known as ‘Shwopping’, and the Beauty Takeback Scheme with Handle.
M&S wants the ‘Plan A’ scheme, as a whole, to provide a more “seamless experience” for customers who are looking for ways to support a “shift” to a more “circular economy”.
As well as a range of services, the ‘Plan A – Another Life’ platform will also be home to a selection of 60-second ‘how to’ videos created by M&S’ team of in-house technical experts, covering everything from debobbling knitwear, to adjusting hemlines.
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Featured Image – M&S
