Is it a boy? Is it a girl? No it’s a limited-edition Cuthbert.
That's right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Image: Aldi
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
Image: Aldi
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to GenderRevealCuthbert@aldi.co.uk.
The competition will open until 11:59pm on 14September, and the lucky winners will be notified of their win via email by 28 September.
You can find further competition details, along with terms and conditions here.
The Merrion Centre is set to welcome one of the UK’s fastest-growing specialist music retailers.
K-pop fans, you're going to love this one.
Soft launching on Friday 22 May, K-pop Korner Leeds will open initially as a pop-up store, becoming the brand’s fourth UK location and its first in the north of England.
Recognised as the UK’s leading dedicated K-pop retailer, K-pop Korner stocks official K-pop albums, signed albums, light sticks and rare collectibles imported directly from Korea.
Not only that, but the brand has developed a strong national following through fan events, trading days, concerts and exclusive product launches.
The Leeds opening follows the success of K-pop Korner’s existing stores in London Waterloo, London Euston and Nottingham, with growing demand from fans across Yorkshire and the north driving the expansion.
Anastasia Tsappis, Director of K-pop Korner, said: “We’re incredibly excited to bring K-pop Korner to Leeds and finally create a dedicated space for fans in Yorkshire and the North of England. Community has always been at the heart of what we do and we’re looking forward to building a welcoming environment where fans can meet, discover new merchandise, celebrate their favourite artists and enjoy special events together.
“Our community has been asking for a more accessible location outside London and the Midlands for a long time, so Leeds felt like the natural next step. The Merrion Centre stood out because of its vibrant atmosphere, fantastic city-centre location and strong connection to entertainment and youth culture.
“We want the opening to feel like more than just a store launch. It’s about celebrating K-pop fandom and creating memorable experiences for the local community. We’re especially excited to see fans come together for our opening events and experience the energy and excitement that makes K-pop culture so special.”
The UK’s biggest Asian shopping mall is opening in Bradford this weekend
Clementine Hall
After years in the making, Signature Mall Bradford will be opening in the heart of the city.
Signature Mall is one of the UK’s most anticipated Asian retail and lifestyle destinations that will officially be opening its doors this Saturday 16 May.
This is a major milestone for the city, bringing together a mix of premium South Asian fashion, jewellery, beauty, dining, and lifestyle brands all under one roof.
It's a huge step for the city as the new opening is expected to attract thousands of visitors from all over the country.
Images: Supplied
The space has been designed to deliver a modern and seamless shopping experience, featuring a total of 45 vendors all in one mall.
You'll be able to find everything from premium jewellery and bridal retailers to family-friendly leisure facilities and beauty brands.
There will also be a large food and drink offering.
The opening of Signature Mall is also expected to generate new employment opportunities and provide a platform for both established and emerging businesses within the South Asian retail sector.
Signature Mall representatives have said: “Signature Mall is more than just a shopping destination, it is a celebration of culture, community, and entrepreneurship. We are proud to bring this exciting new development to Bradford and look forward to welcoming visitors from across the region and beyond.”
The Signature Mall will be located on Preston Street in Bradford and you can find more about it here via their website.