Is it a boy? Is it a girl? No it’s a limited-edition Cuthbert.
That's right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Image: Aldi
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
Image: Aldi
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to GenderRevealCuthbert@aldi.co.uk.
The competition will open until 11:59pm on 14September, and the lucky winners will be notified of their win via email by 28 September.
You can find further competition details, along with terms and conditions here.
Aldi has brought its viral garlic bread-flavoured crisps back to stores across the UK, and for a bargain price too.
The budget supermarket chain is absolutely no stranger to bringing out some weird and wonderful food concoctions, many of which have seen shoppers flocking to their nearest store - but judging by reaction on social media and their popularity over the years, it sounds like Aldi has properly knocked it out the park with this creation.
By combining two of Brits' most beloved food obsessions, garlic bread and crisps, Aldi has created the ultimate snacking combination, and they're now back on shop shelves across the UK after going viral when they were first released back in 2024.
And they'll only set you back £1.15 per sharer bag, too.
Aldi's viral garlic bread-flavoured crisps are back in UK stores / Credit: The Manc Group | Rawpixel
If you're looking to get your hands on a bag, then you can expect the crisps to be 'packed full of fin-gar-lickin’ good flavour', according to the retailer.
Shoppers are then hit with the delicious taste of smoky garlic, all while 'experiencing the hearty crunch' that's known to come with Aldi’s premium Specially Selected crinkle cut crisp style.
When the crisps were first released a few years back, a couple members of The Hoot team headed to our local Aldi store to grab a packet of the new creation - and we can confirm that they are, in fact... garlicky.
Aldi's calling them the 'perfect dinner party nibble' or the 'ultimate partner to any summer picnic', and to be honest, we couldn't agree more.
We're gonna say it... run don't walk to your nearest Aldi store.
Featured Image - The Manc Group
Shopping
New and improved LEGO store with Yorkshire-inspired models announces opening date
Clementine Hall
The 456sq m store will give shoppers the chance to fully immerse themselves in the world of LEGO building.
No matter what age, you just can't beat a bit ot LEGO.
And it's safe to say that excitement is well and truly building (get it?) as the LEGO Group has announced its new store will open at Trinity Leeds on Thursday April.
To celebrate the opening there will be specially-designed, Yorkshire-inspired LEGO models available to see and pose with on launch day.
The new and improved store will include a LEGO Pick a Brick Wall, where shoppers can search for the perfect piece to complete their masterpiece, start a brand-new build, or customise an existing LEGO set.
Images: Supplied
There will also be free build challenges and events in-store, as well as a create your own LEGO Minifigures area giving customers the chance to mix and match from a wide selection of pieces, with ‘Brick Specialists' on hand to offer expert advice.
Steven Foster, Centre Director at Trinity Leeds, said: “The new LEGO store is bigger and better than ever before with some incredible interactive elements that will allow creativity and imaginations to flourish. As the only LEGO store in West Yorkshire, it has already proved incredibly popular here at Trinity Leeds, and this new store will bring even more of what LEGO fans love.”
The new LEGO store comes alongside a whole host of new openings inside Trinity, including schuh, Jerk Junction, Lane7 and Footasylum.
Emily Sergeant -
2nd September 2025 
