In what can only be described as a proper stroke of culinary genius, Iceland has just launched hash browns the size of a plate.
And fans are already absolutely obsessed with them.
Hash browns are an integral part of British cuisine at this point, right? Those little crispy potato creations prove time and time again to be an ideal snack for anyone who finds themselves a bit reliant on fried food to get through a hangover from hell, or merely just to wake up on a lazy Sunday morning.
You may remember a couple of years back that Iceland started selling Heinz’s two new hash brown creations, hash browns filled with Heinz Baked Beanz and hash browns filled with tomato ketchup at its supermarkets across the UK, and it’s safe to say they’ve been going down a treat ever since, so we can only imagine these new plate-sized variations will be just as well-received.
Image: Iceland
If the hundreds of comments from hungry shoppers are anything to go by already, it looks like we’re right too.
Instead of being the little triangular or oval-shaped side accompaniments we’ve come to expect from a regular hash brown, Iceland’s Plate Sized Hash Browns are exactly what they say on the tin – hash browns the size of the plate you’ll probably need to serve them on.
Described as being “ridiculously crispy”, these new plate-sized hash browns come in boxes of two, and are suitable for cooking from frozen in either the oven, a pan, or the air fryer.
The best bit? It’ll only set you back £2 for a box, so you won’t need to break the bank either.
Reviews from foodies who’ve already been able to head on down to their nearest Iceland and get their hands on the new potato creation seem to be glowing already, with one fan summing the experience up simply by writing on Iceland’s official Instagram post introducing the new creation that they’re “the stuff of dreams”.
Others have been taking to the comments to share their thoughts and tips on how best to serve them, or give ideas on quirky ways to incorporate them into meals.
“Wrap it in a Yorkshire pudding and you’re sorted,” one person wrote, while another added: “Fill it with the rest of a full breakfast,” and a third commented: “Two of these with crispy smoked bacon sandwiched between. Absolutely delicious”.
Other fans chipped in with suggestions like: “Yummy with bacon, beans, sausage, egg, and brown sauce all on top”, and “I see a hash brown pizza creation in the future.”
The Iceland Plate-Sized Hash Browns are now available across the UK for £2, and you can find the opening times of your local Iceland here.
If you're a fan of a blind box, then you're going to love this.
Because very soon, we'll be able to get our hands on a range of quirky gifts, collectable toys and cute character merchandise as popular lifestyle brand KENJI prepares to open a new store at White Rose Shopping Centre.
And just in time for us to get stuck into the Christmas shopping.
KENJI brings together East Asian-inspired design, playful characters, and lifestyle products perfect for gifting and collecting.
The new White Rose store will invite guests to enter the world of their original and exclusive characters including Underverse, Caw-Ji, and Capybara Pon Pon, as well as browsing delightful collections including stationery, toys, accessories, and snacks.
The brand-new store has been created to be a playful and immersive space, with areas dedicated to blind box collectables, character capsule collections, keyrings, and accessories alongside a character statue photo spot.
Steven Foster, Centre Director at White Rose Shopping Centre, said: “We’re excited to welcome KENJI to our retail line-up at White Rose. The brand perfectly reflects the UK’s growing interest in East Asian pop culture, and makes getting to know new characters and collections fun, immersive, and accessible.
“We know our guests will enjoy KENJI’s unique new store, a perfect addition to White Rose in the run up to the festive season, and we look forward to sharing an opening date soon.”
Eddie Shepherd, Managing Director of Kenji, said: “We’re delighted to bring the KENJI brand and experience to Leeds White Rose, and feel our brand is a very complementary partner for the centre. Our UK retail expansion plan had earmarked the centre for a number of years, and we’re thrilled to be opening here before the end of the year.”
We're not sure of the exact opening date just yet, but we'll keep you updated as and when we know more.
Viral Yorkshire shop urges visitors to avoid weekends as huge queues form
Clementine Hall
A viral apothecary shop in Yorkshire has warned visitors about huge queues forming outside its doors, urging people to visit during the week if they want to avoid the crowds.
The Cabinet of Curiosities in Haworth has become a popular destination for those looking to really get into the autumn spirit.
And it seems like there's a lot of people who are looking to do so, as huge queues have been forming along the quaint cobbled streets of Haworth.
So much so, that owner Carolin had to issue a statement via The Cabinet of Curiosities Instagram page.
Images: The Hoot Leeds
It reads: "Weekends in Haworth have become particularly busy during Autumn and we are so grateful to all those lovely souls who have patiently queued to visit the shop.
"We are so honoured that you are happy to wait to come in to our magical apothecary shop, and I can’t quite believe it when I look out of the windows and see the queue snaking up the cobbles. Be assured that the queue does move fast and it makes for a far more pleasurable visit if there are fewer people in the shop at once.
Images: The Hoot Leeds
"If you would rather avoid the busy times it’s best to visit during the week if you can. Our shop is open 7 days a week 10-5, but to make sure all the shops in Haworth are open then Wednesday, Thursday and Friday are probably the best days to visit.
"We are doing our best to keep up with restocking and our fabulous workshop witches are busy blending, filling and packing every day to keep to keep the shelves stocked. We are humbled and forever grateful that you love our little shoppe, and hope you enjoy your potions and your visit to The Cabinet of Curiosities."
Emily Sergeant -
10th April 2024 
