In what can only be described as a proper stroke of culinary genius, Iceland has just launched hash browns the size of a plate.
And fans are already absolutely obsessed with them.
Hash browns are an integral part of British cuisine at this point, right? Those little crispy potato creations prove time and time again to be an ideal snack for anyone who finds themselves a bit reliant on fried food to get through a hangover from hell, or merely just to wake up on a lazy Sunday morning.
You may remember a couple of years back that Iceland started selling Heinz’s two new hash brown creations, hash browns filled with Heinz Baked Beanz and hash browns filled with tomato ketchup at its supermarkets across the UK, and it’s safe to say they’ve been going down a treat ever since, so we can only imagine these new plate-sized variations will be just as well-received.
Image: Iceland
If the hundreds of comments from hungry shoppers are anything to go by already, it looks like we’re right too.
Instead of being the little triangular or oval-shaped side accompaniments we’ve come to expect from a regular hash brown, Iceland’s Plate Sized Hash Browns are exactly what they say on the tin – hash browns the size of the plate you’ll probably need to serve them on.
Described as being “ridiculously crispy”, these new plate-sized hash browns come in boxes of two, and are suitable for cooking from frozen in either the oven, a pan, or the air fryer.
The best bit? It’ll only set you back £2 for a box, so you won’t need to break the bank either.
Reviews from foodies who’ve already been able to head on down to their nearest Iceland and get their hands on the new potato creation seem to be glowing already, with one fan summing the experience up simply by writing on Iceland’s official Instagram post introducing the new creation that they’re “the stuff of dreams”.
Others have been taking to the comments to share their thoughts and tips on how best to serve them, or give ideas on quirky ways to incorporate them into meals.
“Wrap it in a Yorkshire pudding and you’re sorted,” one person wrote, while another added: “Fill it with the rest of a full breakfast,” and a third commented: “Two of these with crispy smoked bacon sandwiched between. Absolutely delicious”.
Other fans chipped in with suggestions like: “Yummy with bacon, beans, sausage, egg, and brown sauce all on top”, and “I see a hash brown pizza creation in the future.”
The Iceland Plate-Sized Hash Browns are now available across the UK for £2, and you can find the opening times of your local Iceland here.
Aldi is giving Leedsshoppers the chance to take part in a real-life supermarket sweep for charity.
Building on the success of Aldi Scotland’s long-running initiative – which has raised more than £60,000 for charity over the past decade – Aldi is bringing its successful ‘Supermarket Sweep’ fundraiser to England and Wales for the first time, and shoppers from across Leeds and West Yorkshire will have the chance to take part for a brilliant cause.
10 winners will be selected to take part in the challenge at their local Aldi store, racing against the clock to fill their trolley with Aldi products in just five minutes.
Once the dash is complete, Aldi will donate the full value of each winning trolley to Teenage Cancer Trust, helping to support young people with cancer across the UK.
Unfamiliar with Supermarket Sweep the TV show? This is how it works.
Images: Aldi
The game consists of three teams of two, each with a clock that starts with 60 seconds on it. The teams then attempt to add as much time as possible to their clock by answering questions and riddles posed by the host. The time they accumulate determines how long they have in the ‘Big Sweep’ round to run around a studio mock-up of a supermarket, collecting shopping items.
The team with the shopping trolley filled with items of the most value wins the chance to enter the final ‘Super Sweep’ prize round.
Speaking as entries to the unique competition open this week, Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, said: “Our customers are always incredibly supportive of the causes we champion, and we’re pleased to be bringing this much-loved fundraising initiative to England and Wales for the first time.
“We can’t wait to give shoppers the opportunity to put their trolley-dashing skills to the test, while helping to raise vital funds for Teenage Cancer Trust. Every pound raised will help the charity continue providing specialist care and support to young people with cancer when they need it most.”
The competition is now open, with entries closing at 23:59 on Tuesday 4 August.
To enter, you’ll simply need to email aldisupermarketsweep@aldi.co.uk with your details for the chance to win, and you can find all the terms and conditions here.
A new Korean beauty and skincare store is opening in Leeds city centre
Clementine Hall
If your skincare routine has been needing an upgrade, there's some good news heading to Trinity Leeds.
Trinity Leeds gearing up to welcome moida, a brand-new beauty retailer specialising in authentic Korean skincare, bringing some of the world's most sought-after K-beauty products to Leeds.
Named after the Korean word meaning 'to gather' or 'come together', moida is all about making Korean skincare easy to discover and accessible for everyone.
Inside the new store that will take over the old Claire's accessories site, shoppers can expect an extensive range of handpicked products from some of the biggest names in K-beauty, including Beauty of Joseon, Dr. Althea, TIRTIR, Medicube, Biodance, and more cult-favourite brands.
The collection has been curated by a team of Korean beauty experts with close links to Korea, meaning customers can expect everything from viral TikTok sensations to exclusive products that are often difficult to get hold of elsewhere in the UK.
Steven Foster, Centre Director at Trinity Leeds, said: "With Korean skincare still increasing in popularity, moida brings an exciting new concept to the centre. Offering guests viral products alongside everyday essentials, plus the chance to browse new brands in-store will be a fantastic experience.
"We know moida is going to be a brilliant addition for both existing fans of K-beauty and those keen to discover it for the first time."
It's the latest announcement following the recent launches of Lane7, Footasylum, LEGO, Jerk Junction, The Fragrance Shop and schuh at Trinity Leeds.
Opening this summer, we'll keep you updated when we know more about moida's opening.
Emily Sergeant -
10th April 2024 
