In what can only be described as a proper stroke of culinary genius, Iceland has just launched hash browns the size of a plate.
And fans are already absolutely obsessed with them.
Hash browns are an integral part of British cuisine at this point, right? Those little crispy potato creations prove time and time again to be an ideal snack for anyone who finds themselves a bit reliant on fried food to get through a hangover from hell, or merely just to wake up on a lazy Sunday morning.
You may remember a couple of years back that Iceland started selling Heinz’s two new hash brown creations, hash browns filled with Heinz Baked Beanz and hash browns filled with tomato ketchup at its supermarkets across the UK, and it’s safe to say they’ve been going down a treat ever since, so we can only imagine these new plate-sized variations will be just as well-received.
Image: Iceland
If the hundreds of comments from hungry shoppers are anything to go by already, it looks like we’re right too.
Instead of being the little triangular or oval-shaped side accompaniments we’ve come to expect from a regular hash brown, Iceland’s Plate Sized Hash Browns are exactly what they say on the tin – hash browns the size of the plate you’ll probably need to serve them on.
Described as being “ridiculously crispy”, these new plate-sized hash browns come in boxes of two, and are suitable for cooking from frozen in either the oven, a pan, or the air fryer.
The best bit? It’ll only set you back £2 for a box, so you won’t need to break the bank either.
Reviews from foodies who’ve already been able to head on down to their nearest Iceland and get their hands on the new potato creation seem to be glowing already, with one fan summing the experience up simply by writing on Iceland’s official Instagram post introducing the new creation that they’re “the stuff of dreams”.
Others have been taking to the comments to share their thoughts and tips on how best to serve them, or give ideas on quirky ways to incorporate them into meals.
“Wrap it in a Yorkshire pudding and you’re sorted,” one person wrote, while another added: “Fill it with the rest of a full breakfast,” and a third commented: “Two of these with crispy smoked bacon sandwiched between. Absolutely delicious”.
Other fans chipped in with suggestions like: “Yummy with bacon, beans, sausage, egg, and brown sauce all on top”, and “I see a hash brown pizza creation in the future.”
The Iceland Plate-Sized Hash Browns are now available across the UK for £2, and you can find the opening times of your local Iceland here.
Le Creuset will be bringing its biggest-ever in-person event to Yorkshire next month, offering massive discounts on its hit cookware pieces.
The Factory to Table Sale will be heading to Harrogate, filled with all of Le Creuset's most popular items, from salt and pepper grinders to casserole dishes.
And they've said that the sale will include some rare colours, unusual shapes, and pieces you won’t typically find in the brand’s UK boutiques and outlets.
Taking over the Great Yorkshire Events Centre from Friday 25 to Sunday 27 September, there'll be loads of Le Creuset cookware for up to half price.
And this isn’t just any old warehouse clear-out. The event is billed as Le Creuset UK’s biggest-ever in-person event, with more cast iron cookware on offer than ever before.
Expect plenty of the brand’s instantly recognisable pieces, alongside limited-edition colours and harder-to-find designs.
The biggest-ever in-person Le Creuset event is coming to Yorkshire. Credit: Fever
Among the tempting finds are seasonal favourites including the pumpkin and petal casseroles, making this one for anyone who likes their kitchenware to be as decorative as it is practical.
The sale takes place across three days at the Great Yorkshire Events Centre, Great Yorkshire Showground, Harrogate, as follows:
Friday 25 September - 9.45am–7pm, with last entry at 6.15pm
Saturday 26 September - 9am–6pm, with last entry at 5.15pm
Sunday 27 September - 9am–5.30pm, with last entry at 4.45pm
Tickets are allocated to pre-booked time slots, and under-16s will need to be accompanied by an adult.
The catch? Tickets haven’t gone on general sale yet. You can join the waitlist nowfor exclusive presale access, giving you the chance to get in before the wider public.
So, if your kitchen has been crying out for a new Dutch oven, or you simply enjoy the thrill of finding a bargain in a very attractive shade of red, Harrogate might be worth the trip this September.
IKEA to launch its own online marketplace full of second-hand furniture
Emily Sergeant
IKEA will be launching its own online marketplace full of second-hand furniture.
Just like the ever-popular Facebook Marktplace, the IKEA second-hand marketplace is a dedicated space where pre-loved IKEA products can find a new home.
In bid to make affordable second-hand home furnishings easily accessible, the new online platform will enable customers across the UK to connect with one another directly, so they can buy and sell pre-owned IKEA items locally.
Designed specifically for IKEA products, the marketplace will provide everything shoppers need in one place.
The Swedish retailer is already known and loved for its 'functional' and 'affordable' home furnishings, all produced with care for people and the environment, but the launch of the new IKEA second-hand market place will make it just as easy to pass on an old favourite as it is to find a new one.
IKEA is launching its own online marketplace full of second-hand furniture / Credit: Supplied
"At IKEA, we are always looking for new ways to make life at home even better and help our customers discover products they love," a spokesperson for the retailer said.
"With the launch of IKEA second-hand marketplace in the UK, we’re taking a meaningful step toward creating a destination that simplifies access to pre-owned IKEA furniture.
"Our goal is to make passing on beloved IKEA pieces as seamless as possible.
"We’re creating a trusted and vibrant space to make it quick and easy for our IKEA Family members to trade directly with one another. We want the process for buying and selling pre-owned IKEA products to be simple, accessible and rewarding."
Detailed information regarding the official launch and how customers can get involved will be made available in the coming months.