Two fan-favourite food brands have decided to collaborate to create a new sweet treat that promises to be "the best of both products".
Introducing the ‘Jaffanut’. Just as the name suggests, the new sweet treat combines both popular products and comes complete with Krispy Kreme’s signature soft dough and the legendary zesty orange-flavoured filling that Jaffa Cake fans all know and love, reports The Manc.
Snack food company McVitie’s and doughnut creators Krispy Kreme are two brands that each have legions of passionate fans eager to see what new creations they come up with next – but now, they two titans have come together for what some are already calling “the collaboration of the decade” for the ultimate confectionary hybrid.
Although there is no official launch date for the ‘Jaffanut’ as of yet, the new chocolate orange treat was teased by Krispy Kreme UK across its social media platforms yesterday, with the cryptic caption “SOON”.
The creation of the ‘Jaffanut’ comes after Krispy Kreme UK – which is known for its limited-edition collaborations – put a tweet out last week to ask doughnut fans which brand it should join forces with next, and Jaffa Cakes responded: “Can we tag ourselves?”
“Depends… are we making a cake or doughnut?,” Krispy Kreme questioned.
Jaffa Cakes then replied: “You making a cake is like us making a biscuit. Spitballing names here, but what do you think of Jaffa Kreme? Krispy-Jaffa? Or maybe… Jaffanut?”
The new sweet treat collaboration also comes after McVitie’s last year launched the Jaffa Cakes and doughnut ‘fusion’ called Jonuts – a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating.
“We’re really excited to announce the partnership between Krispy Kreme and McVitie’s Jaffa Cakes – bringing together the two taste sensations for the first time and offering another fun twist for ‘Jaffanatics’ to enjoy,” said McVitie’s Jaffa Cakes Brand Manager, Alice Jamieson.
“McVitie’s Jaffa Cakes are a much-loved product in the UK and Ireland,” added Louise Direito – Director of Innovation at Krispy Kreme UK.
“We’re excited to announce this partnership and bring consumers two iconic flavours in one product.
“We’ve had a lot of fun perfecting the Jaffanut and can’t wait for our customers to experience the same joy when they try it for themselves.”
If you've got a seriously sweet tooth, then you're going to love this new opening.
It seems like there's been a flurry of new bakeries popping up in and around Leeds recently, and we're certainly not complaining.
Introducing Crumbb, a beautiful new bakery that has just opened its doors on Hyde Park Road just moments outside of the city centre.
Owner Naila started the businesses as a wholesaler six years ago, stocking up local businesses from far and wide with sweet treats.
Images: The Hoot Leeds
Since then, Crumbbs opened its first location in Bradford just a few months ago that has been nothing short of a resounding success. So much so, that Crumbbs 2.0 was born right here in Leeds a few days ago.
Right, let's talk you through what's on offer.
For the sweet toothed out there, there's a whole myriad of treats for you to enjoy. We're talking giant NYC-style cookies, fluffy cinnamon buns topped with gooey icing, brownies slices, cookie muffins, rocky road, flapjack, the list is truly endless.
Images: The Hoot Leeds
You can even get warm cookie trays and hot brownies to enjoy in house that can be topped with ice cream or thick custard.
And it doesn't stop there, Crumbbs also whip up freshly baked savoury focaccia slices as well as cheese twists, pizza slices and savoury rolls filled with creamy mozzarella and herbs.
They've also got a fabulous drink selection on offer including matcha, coffee and hot chocolates.
Located in Headingley, we've got a feeling this spot is going to be a huge hit with students and locals alike looking to get their sweet treat fix. But they'll have to beat us to it first.
The hidden Leeds bakery serving giant cheese twists, pickle sausage rolls and chocolate focaccia
Clementine Hall
This spot in the city is baking up some weird and wonderful creations.
But you'll have to act fast if you want to get your hands on them, as it's only open one day a week for all your doughy desires.
Introducing Fold, a focaccia-focused bakery by the talented team behind The Cheesy Living Co.
Rewind to this time last year and with three restaurants flourishing across Leeds, the team needed a space to bake all their bread and sweet treats in-house to supply to sites.
Images: The Hoot Leeds
And this is where Fold came in, located underneath the arches of Brussels Street on the outskirts of the city centre - it may take a while to find this spot but once you have, it'll be worth it.
And they're making some of the most inventive bakes that we've seen.
Of course there'll always be a focaccia on offer, with flavours ranging from crispy chilli oil, sesame and spring onion to kimchi, cheese and pistachio.
Images: The Hoot Leeds
And it's not just savoury focaccia, you'll even find gooey chocolate and banana focaccia as well as Biscoff waffle focaccia....yep, seriously.
Elsewhere they specialise in gigantic footlong cheese twists with more crispy bits than soft, as well as chorizo and cheese stuffed sausage rolls and a range of freshly baked bagels for you to go home and smear in your cream cheese of choice.
Image: The Hoot Leeds
Some seriously spectacular specials have been the gochujang cookies and the 'pickle roll', basically like a sausage roll but with...pickles.
It seems there's really no boundaries for where these bakes will go, and you can guarantee that every visit will be different than the rest.
Only open on Saturdays from 10am - 1pm, Fold are changing the baking game. Pop in and say hello, you won't be disappointed.
The Hoot -
31st August 2022 
