McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.
Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.
You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.
And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.
That’s right, we’re talking Gold Bar meets digestive biscuit.
There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.
Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.
McVitie’s parentcompany, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.
The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.
Image: The Manc Group
“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.
Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.
One fan has simply called them “an absolute game-changer”.
“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.
McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.
They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.
If you're a fan of a blind box, then you're going to love this.
Because very soon, we'll be able to get our hands on a range of quirky gifts, collectable toys and cute character merchandise as popular lifestyle brand KENJI prepares to open a new store at White Rose Shopping Centre.
And just in time for us to get stuck into the Christmas shopping.
KENJI brings together East Asian-inspired design, playful characters, and lifestyle products perfect for gifting and collecting.
The new White Rose store will invite guests to enter the world of their original and exclusive characters including Underverse, Caw-Ji, and Capybara Pon Pon, as well as browsing delightful collections including stationery, toys, accessories, and snacks.
The brand-new store has been created to be a playful and immersive space, with areas dedicated to blind box collectables, character capsule collections, keyrings, and accessories alongside a character statue photo spot.
Steven Foster, Centre Director at White Rose Shopping Centre, said: “We’re excited to welcome KENJI to our retail line-up at White Rose. The brand perfectly reflects the UK’s growing interest in East Asian pop culture, and makes getting to know new characters and collections fun, immersive, and accessible.
“We know our guests will enjoy KENJI’s unique new store, a perfect addition to White Rose in the run up to the festive season, and we look forward to sharing an opening date soon.”
Eddie Shepherd, Managing Director of Kenji, said: “We’re delighted to bring the KENJI brand and experience to Leeds White Rose, and feel our brand is a very complementary partner for the centre. Our UK retail expansion plan had earmarked the centre for a number of years, and we’re thrilled to be opening here before the end of the year.”
We're not sure of the exact opening date just yet, but we'll keep you updated as and when we know more.
Viral Yorkshire shop urges visitors to avoid weekends as huge queues form
Clementine Hall
A viral apothecary shop in Yorkshire has warned visitors about huge queues forming outside its doors, urging people to visit during the week if they want to avoid the crowds.
The Cabinet of Curiosities in Haworth has become a popular destination for those looking to really get into the autumn spirit.
And it seems like there's a lot of people who are looking to do so, as huge queues have been forming along the quaint cobbled streets of Haworth.
So much so, that owner Carolin had to issue a statement via The Cabinet of Curiosities Instagram page.
Images: The Hoot Leeds
It reads: "Weekends in Haworth have become particularly busy during Autumn and we are so grateful to all those lovely souls who have patiently queued to visit the shop.
"We are so honoured that you are happy to wait to come in to our magical apothecary shop, and I can’t quite believe it when I look out of the windows and see the queue snaking up the cobbles. Be assured that the queue does move fast and it makes for a far more pleasurable visit if there are fewer people in the shop at once.
Images: The Hoot Leeds
"If you would rather avoid the busy times it’s best to visit during the week if you can. Our shop is open 7 days a week 10-5, but to make sure all the shops in Haworth are open then Wednesday, Thursday and Friday are probably the best days to visit.
"We are doing our best to keep up with restocking and our fabulous workshop witches are busy blending, filling and packing every day to keep to keep the shelves stocked. We are humbled and forever grateful that you love our little shoppe, and hope you enjoy your potions and your visit to The Cabinet of Curiosities."
Emily Sergeant -
9th July 2024 
