McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.
Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.
You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.
And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.
That’s right, we’re talking Gold Bar meets digestive biscuit.
There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.
Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.
McVitie’s parentcompany, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.
The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.
Image: The Manc Group
“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.
Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.
One fan has simply called them “an absolute game-changer”.
“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.
McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.
They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.
You are literally never too old to get excited about LEGO - especially when there’s a new store like this in Leeds.
Now open inside Trinity Leeds, you’ll find special Yorkshire-inspired builds, like this giant cup of tea and even an owl.
There’s also a LEGO Pick-a-brick wall - basically a giant pick'n'mix where you can grab all the bricks you need to finish your masterpiece.
There are all your favourite LEGO ranges too, like Disney and Star Wars, including a Star Wars piece worth almost £900.
On top of that, you'll find things like a World Cup trophy, Nike trainers, and LEGO flowers that will last a lifetime, plus blind boxes with collectible characters inside.
Don’t leave without creating your own Minifigure so you’ve got a little pocket-sized bestie to take home with you.
The 456sq m store gives shoppers the chance to fully immerse themselves in the world of LEGO building.
The brick pick'n'mix wall at LEGO LeedsInside the new LEGO storeLEGO blind boxes There are loads of different rangesLike this Star Wars set worth almost £900The new LEGO store is open now in Leeds
There will also be free build challenges and events in-store, plus ‘Brick Specialists' on hand to offer expert advice.
Steven Foster, Centre Director at Trinity Leeds, said: “The new LEGO store is bigger and better than ever before with some incredible interactive elements that will allow creativity and imaginations to flourish.
"As the only LEGO store in West Yorkshire, it has already proved incredibly popular here at Trinity Leeds, and this new store will bring even more of what LEGO fans love.”
The all-new LEGO store is open now at Trinity Leeds.
Aldi is looking for little ones from Yorkshire to become its first-ever ‘toy tester’
Emily Sergeant
Aldi is currently looking for little ones to become its first-ever wooden toy tester.
With the sun showing its face more regularly now, and the temperatures heating up by the day, summer is very much on its way, and it won't be long before the mini Mancs are getting to spend more time playing outdoors than in - which is why Aldi is now on the lookout for one lucky child to become its official Wooden Toy Tester.
The supermarket retailer is calling on children across the country - including here in Yorkshire - to apply by explaining why they should be chosen and what make-believe dish they would cook up in their very own toy kitchen.
The successful winner will receive a selection of Aldi’s latest wooden toys for free to make sure they have everything they need to feel like they’re the head chef of their own garden.
All Aldi is asking in return is a short review of each of the toys, rating them on performance and fun factor to help guide the supermarket’s Buying Team on future product development.
Aldi is looking for curious kids to become its first-ever 'toy tester' / Credit: Aldi
In previous years, Aldi’s wooden toy launches have been so popular that the retailer has had to put a ‘two per shopper’ limit on purchases, so as you can imagine, this makes this adorable new job role even more in-demand.
"The nation’s love for our wooden toy range is undeniable, and our littlest shoppers are our most important critics," commented Julie Ashfield, who is the Chief Commercial Officer at Aldi UK.
"We’re excited to appoint our first ever Wooden Toy Tester, to capture their experience and find out what makes the perfect playtime set-up, guaranteeing lots of giggles and fun."
Fancy it then? For a chance to win the role of a lifetime, little hopefuls simply need to send a one-minute-long video to woodentoytester@aldi.co.uk with their name, age, location, what makes them the perfect fit for the role, and what dish they wood make in their wooden kitchen.
Applications close on 5 May, and Aldi’s Summer Wooden Toy range will be available in stores from 17 May.
Emily Sergeant -
9th July 2024 
