McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.
Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.
You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.
And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.
That’s right, we’re talking Gold Bar meets digestive biscuit.
There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.
Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.
McVitie’s parentcompany, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.
The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.
Image: The Manc Group
“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.
Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.
One fan has simply called them “an absolute game-changer”.
“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.
McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.
They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.
Lucy & Yak is turning its Sheffield store into a dedicated PreLoved hub for the entire weekend.
If you're all about celebrating second-hand shopping, then this is the event for you.
Since 2023, Lucy & Yak has kept a more than 42,000 Yaks in circulation through its incredible PreLoved scheme.
The concept is simple, customers bring in and return their old Yaks, and once processed receive a money-off voucher to put towards their next purchase. So everyone's a winner, basically.
Images: The Sheff
And don't worry if your old pieces are damaged, as these are lovingly repaired or upcycled by their talented Re:Yak Studio team in Yorkshire before being sold on in-store to find their new homes.
This bank holiday weekend, from Saturday 23 to Monday 25 May, the entire Sheffield store will be transformed with a huge PreLoved section for you to browse.
Images: The Sheff
It's a unique opportunity to shop your favourite second-hand Lucy & Yak pieces, with special one-off items and old gems for you to get your hands on. Get in.
The special event is the latest milestone in Lucy & Yak’s broader commitment to circularity, which also includes its (Im)Perfect sales, a Facebook Marketplace for buying, selling and swapping, and Re:Yak workshops held throughout the year - community sessions that help people mend and customise their clothing.
Images: The Sheff
Lydia Coley, Managing Director at Lucy & Yak said: “We’re so excited to bring the PreLoved Weekender to our stores this May. Lucy & Yak has always been built around community, creativity and doing things a little differently, and PreLoved brings all of that together.
"We're incredibly proud of keeping over 42,000 Yaks in circulation. Every second-hand Yak has a story, and this weekend is about helping those pieces find their next home in a fun way”
So if you're looking for a fresh new colourful wardrobe for the summer, get yourself to Lucy & Yak this weekend to shop smart.
The UK’s leading K-pop retailer is opening its first Yorkshire store in Leeds
Clementine Hall
The Merrion Centre is set to welcome one of the UK’s fastest-growing specialist music retailers.
K-pop fans, you're going to love this one.
Soft launching on Friday 22 May, K-pop Korner Leeds will open initially as a pop-up store, becoming the brand’s fourth UK location and its first in the north of England.
Recognised as the UK’s leading dedicated K-pop retailer, K-pop Korner stocks official K-pop albums, signed albums, light sticks and rare collectibles imported directly from Korea.
Not only that, but the brand has developed a strong national following through fan events, trading days, concerts and exclusive product launches.
The Leeds opening follows the success of K-pop Korner’s existing stores in London Waterloo, London Euston and Nottingham, with growing demand from fans across Yorkshire and the north driving the expansion.
Anastasia Tsappis, Director of K-pop Korner, said: “We’re incredibly excited to bring K-pop Korner to Leeds and finally create a dedicated space for fans in Yorkshire and the North of England. Community has always been at the heart of what we do and we’re looking forward to building a welcoming environment where fans can meet, discover new merchandise, celebrate their favourite artists and enjoy special events together.
“Our community has been asking for a more accessible location outside London and the Midlands for a long time, so Leeds felt like the natural next step. The Merrion Centre stood out because of its vibrant atmosphere, fantastic city-centre location and strong connection to entertainment and youth culture.
“We want the opening to feel like more than just a store launch. It’s about celebrating K-pop fandom and creating memorable experiences for the local community. We’re especially excited to see fans come together for our opening events and experience the energy and excitement that makes K-pop culture so special.”
Emily Sergeant -
9th July 2024 
