It’s officially that time of year again… the long awaited John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the Christmas build-up is starting to take place around Leeds, and now, after teasing it on social media for the past few days, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics, reports The Manc.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
Image: John Lewis
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
Image: John Lewis
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
The advert was created with agency adam&eveDDB, with input from partner charities Action for Children and Who Cares? Scotland.
A brand-new Christmas film is hitting cinemas nationwide next month - and it’s a proper Leeds success story.
Jack Spring directed his first feature film at just 19 years old and has spent the last decade carving out a career in independent film, as well as co-founding Leeds-based production company Shush Films.
His first movie, Destination: Dewsbury, was shot just down the road in - you guessed it - Dewsbury. And after moving to Leeds from Grimsby, Jack became determined to build his business from the city, putting down roots and growing his production company here.
Image: Supplied
Now, after years of working on independent projects, Jack has taken his biggest leap yet with a brand-new Christmas film, Merry Christmas Aubrey Flint.
Set in Yorkshire, Merry Christmas Aubrey Flint follows Aubrey Flint, a reclusive model soldier painter with a lifelong hatred of Christmas, who is sentenced to community service at Willow Lodge - a retirement home on the brink of closure.
Roped into helping with a chaotic production of Charles Dickens' A Christmas Carol, Aubrey clashes with its interesting set of residents...
And the cast is about as star-studded as it gets, featuring Richard E. Grant, John Bradley, Celia Imrie, Adjoa Andoh, Sophia Di Martino, Adrian Rawlins and Kiell Smith-Bynoe.
Image: Supplied
The heartwarming festive comedy will hit cinemas nationwide on Friday 6 November - a huge milestone for a Leeds-based director and production company, taking a homegrown Yorkshire story to audiences across the country.
You just can't beat a proper wholesome British Christmas film, so you can best believe we'll be watching in the cinema, popcorn in hand.
Major plans announced for Leeds Christmas Markets 2026 – food, drinks, stalls and more
Thomas Melia
Leeds Christmas Markets is returning to the city centre in just two months' time and some major plans and changes have been announced.
Although Pop Princess Zara Larsson might want us to believe "Summer isn't over yet", it's safe to say that the recent downpours we've had across West Yorkshire disagree.
Leeds Christmas Markets are also ringing in the new season with a jam-packed video posted to social media announcing all the current plans and changes for its 2026 schedule.
This year, outdoor events company Thor’s Tipi are stepping up as the all-new operators of this Christmastime spectacular and are organising a celebration where 'even if you’re not from Yorkshire, you’re going to leave being from Yorkshire'.
Leeds Christmas Markets are returning to Leeds City Square from Thursday 19 November with plenty of Yorkshire-centric stalls / Credit: The Hoot Leeds
Although Leeds locals already know that Yorkshire is 'God's Own Country', the Leeds Christmas Markets team are making sure that the county is represented through its food, drinks and wider stalls.
In a video uploaded to its social accounts, foodie expert and Little Bao Boy Founder James 'Jimmy Chews' Ooi was given the honour of revealing all these exciting plans.
Informing everyone that "You best come hungry", Ooi noted that some of the phenomenal vendors taking part include La Grassa and The Savvy Baker.
Real Markets Yorkshire and Stump Cross Caverns are also getting into the Christmas spirit and setting up their own stalls at Leeds City Square this November.
La Grassa is just one of many familiar foodie faces returning to Leeds Christmas Markets / Credit: The Hoot Leeds
Rated restaurants and bars are contributing to the festive frenzy too, like Cabaret Thursdays at Italian restaurant Bibi's and beer garden destination Green Room are hosting singalongs at Leeds Christmas Markets.
There will be plenty of activities for families happening all around the unofficial capital of West Yorkshire like elf-themed scavenger hunts, various elves on various shelves and lots of live music.
If it wasn't apparent already, in the words of Jimmy Chews himself, there's about to be "So much Christmas that Mariah Carey is going to look like the Grinch".
Leeds Christmas Markets are returning to Leeds City Square from Thursday 19 November and there will be plenty of exciting announcements to the upcoming celebrations ahead of the big day.
The Hoot -
10th November 2022 
