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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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Reverend and the Makers frontman Jon McClure becomes chairman of Sheffield FC
Reverend and the Makers frontman Jon McClure has officially been confirmed as the new chairman of the oldest football team in the world, Sheffield FC.
He might be a die-hard Wednesday fan, but given the turbulence his lifelong club have been through over the past couple of years, maybe this is the start of a new love affair.
Sheffield FC had teased that important news was coming soon earlier this month, simply writing on socials: "Not long until we can tell all. We’ve been sitting on something big."
As it turns out, the news is that one of the Steel City's most famous and beloved sons is now part of the club's new ownership structure. McClure quickly took to social media to help join in with the announcement as well.
The veteran indie frontman and Day Fever co-founder has continued to branch out from solely music-related ventures, having gone into business not only with multiple names for the smash hit afternoon-into-early evening music festival, but also joining forces with a fellow Sheffielder.
Since November of last year, Jon's has often appeared alongside his brother Chris, who plays the comedy character of 'Steve Bracknall' on the Game's Gone podcast.
A bit like Yorkshire's answer to Alan Partridge, there remains a sporting throughline in pretty much all of the 44-year-old's career at the moment - now so more than ever.
Speaking online, McClure said: "What am I doing at the world’s oldest football club, you ask? Well, meet the new chairman of Sheffield FC.
"Our vision is that we honour the club’s roots and pay homage to its incredible history, whilst restoring it to its former glory." He's already been making his presence known around their home ground.
— Sheffield Football Club (@sheffieldfc) March 3, 2026
While some are still looking for updates on the plans to bring the historic outfit back closer to Sheffield proper - the non-league club currently playing at The Home of Football Stadium in Dronfield, Derbyshire - this fresh start for the now oft-neglected native minnows has still sparked some excitement.
At present, 'The Ancients' are in the process of developing a new 5,000-seater arena at the old Sheffield Transport Sports Club site in Meadowhead, which was initially slated to open this year.
But as for the musician, he went on to add that "There’s a lot to be done, but we’re ready to get stuck in and give Sheffield FC the love it deserves"; McClure and co. have dubbed this "a new chapter" for "the first in the world", and the update will no doubt bring some fresh hope to the organisation.
What do you make of the announcement, and is a local figure like Reverend and the Makers' Jon McClure the right person to help take over this community cornerstone and national institution?
Featured Images — Sheffield FC/Reverend and the Makers
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Leeds has been named one of UK’s ‘loneliest’ cities with high percentage of people living alone
Emily Sergeant
According to new research, Leeds has been named one of the ‘loneliest’ in the UK due to the number of single occupants.
Living alone used to be seen as somewhat of a short-term ‘phase’, often between living in family homes or house shares, but today it’s a completely different story, as solo living is fast becoming a defining feature of urban Britain.
From high-rise studio flats, to compact commuter apartments, single-occupancy living is reshaping the character of many UK cities.
While for some, living alone simply represents independence and flexibility, for others it’s more a case of necessity – with wider demographic data apparently showing single-occupancy linked to student populations, delayed family formation, career mobility, and rising house prices that make shared living less practical.
Image - Ben Elliot ( via Unsplash )
But, with all things considered then, which towns and cities in the UK have the most solo occupants? The ‘loneliest’ cities, if you will.
A new study by Tarotoo set out to identify where solo living is most concentrated across the UK, with researchers analysing 58 cities, examining the number of studio and one-bedroom homes listed for sale or rent per 10,000 residents using Rightmove data – and it was Salford over in Manchester that came out on top.
Salford topped the ranking with a striking 158.08 single-occupancy homes per 10,000 people, which is more than double the figure of the city in second place, and also vastly ahead of the national average.
Leeds came in fifth place with a score of 50.62, standing out as one of the largest cities in the top tier.
Other northern cities in the top 20 include Lancaster at fourth place, and outside the top 20 is where you’ll find other northern cities like Liverpool, Chester, York, and Sheffield.
At the opposite end of the ranking, Newport records just 2.59 single-occupancy homes per 10,000 people, which is the lowest figure in the study, and it’s then followed by Glasgow (3.29), Swansea (3.78), Dundee (4.33), and Stoke-on-Trent (4.51).
The Hoot -
24th March 2023 
