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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
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A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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EasyJet is paying for passports for newborn babies to help families take their first holidays
Daisy Jackson
EasyJet has announced a new scheme where the airline will cover the cost of a baby’s first passport, allowing young families to take those memorable first holidays.
The company has announced that it will pay for a child’s passport (£66.50) when parents book an EasyJet holiday, making it a little easier to start those travel adventures sooner.
Research conducted by the airline and easyJet Holidays has found that 75% of parents agree the move would make a holiday with a baby feel a bit more affordable.
Their surveys also found that four in five parents believe a baby’s first holiday is a landmark family moment, and more than half called it one of their proudest parenting milestones.
But parents also said that they needed an average of four attempts to get an approved passport photo of their baby (have you tried making a newborn follow instructions…?).
easyJet holidays has reported – even this early in the year – a 10% increase in infants travelling this year compared to 2025.
And now, the thought of a holiday with your newborn is more tempting than ever, with the offer to get a free passport for your baby from easyJet.
To claim it, and save £66.50, you can use the code FIRSTPASSPORT until 26 November – find out more HERE.
easyJet Captain Kate West, said: “We carry millions of families across Europe every year, and we know that travelling with a baby brings a whole series of exciting firsts.
“We want to make travel as easy and accessible as possible for everyone, including young families, so they can enjoy all the experiences and memories that travel can bring.
“We hope that covering the cost of a baby’s first passport goes a small way towards making that first family adventure a little easier and gives our youngest travellers a warm welcome to the world.”
Stuart Wright, Customer Director at easyJet holidays, said: “Travel has a unique way of bringing families together, and a baby’s very first holiday is often one of those moments parents remember for years to come.
“By covering the cost of a baby’s first passport, we’re helping more families start making those memories that little bit sooner.”
Read more: A new bar dedicated to Guinness and games is coming to Leeds city centre
Featured image: Supplied, easyJet
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Leeds City Council granted £1.6m to tackle rough sleeping by Christmas
Clementine Hall
A £1.6m grant has been given by the government to Leeds City Council to help tackle rough sleeping.
The funding has been allocated to Leeds City Council as part of the Government’s national Rough Sleeping Programme.
The overall target is to help rough sleepovers off the streets by Christmas through providing safe accommodation.
The council have said that voluntary organisations and charities will be able to help them reach this target.
The council report said: "This funding will be used for immediate interventions to ensure all those rough sleeping have an offer of accommodation by Christmas and support longer term sustainment of accommodation.
“The initial target is to provide a suitable offer of accommodation for everyone who is rough sleeping by Christmas 2026.
“Providing a path into supported accommodation and independent living is the key objective and sustaining this independent living with, where necessary, ongoing support to prevent any return to rough sleeping and homelessness.”
The government announcement spoke of the scheme: "The programme is intended to support people experiencing rough sleeping.
"People experiencing rough sleeping may have differing entitlements to housing and support depending on their individual circumstances, including their immigration status and eligibility for public funds."
The funding is intended to help provide immediate support for people currently sleeping on the streets, while also helping them access longer-term accommodation and the support needed to maintain independent living.
By working with local charities and voluntary organisations, the council hopes to ensure people are not only offered a place to stay but are also given the help they need to avoid returning to the streets.
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Featured Image – Gary Knight (via Flickr)
The Hoot -
24th March 2023 
