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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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Met Office reports on how long the heatwave will last as yesterday was hottest May day on record
The Met Office has given us an idea of how long this current heatwave may last.
It comes after a new UK temperature record was broken yesterday, as it reached 34.8°C at the weather station in Kew Gardens – with the figure being both the highest daily maximum temperature recorded in meteorological spring (March, April, and May), as well as the highest temperature in May all together.
The previous record of 32.8°C was reached in 1922 and 1944.
If confirmed and validated, and May sees a new official daily temperature record, it would mean that more than half of the monthly record highs – seven out of 12 – have been set since 2003.
But what exactly is considered to be a heatwave? Well, heatwave conditions in the UK are met when a location records a period of at least three consecutive days with temperature values meeting or exceeding the heatwave temperature threshold for that location.
Looking ahead to the rest of the week, and providing the public with an indication of how long these temperatures could last, Met Office weather forecasters say the start of the week will see the heatwave continue for much of England and Wales with temperatures ‘well above average’, and today (Tuesday 26) expected to be another ‘very hot day’ with a rapid rise in temperatures through the morning.
The heat will then continue through the week, with highs of 31°C forecast for Wednesday, 30°C on Thursday, 27°C on Friday, and 28°C on Saturday.
“We’ve now provisionally broken the spring and May temperature record,” commented Met Office Chief Operational Meteorologist, Dan Suri.
“Meteorologically, what we’ve seen is the influence of warmth building under an area of high pressure near the UK allowing exceptional heat to build allowing maximum and minimum temperatures to reach levels not previously reported at this time of year.
“Further heat is in the forecast for much of England and Wales, with similar temperatures forecast for Tuesday.
“High pressure is forecast to gradually lose its influence later in the week, though maximum temperatures will still remain high and in the low 30°Cs for some mid-week and high 20°Cs late this week.”
Government to slash prices of bus travel, cinema tickets and LOADS more across UK for kids this summer
Emily Sergeant
Cinema tickets, trips to the theatre and the zoo, and children’s meals out are all set to be cheaper than ever this summer.
That’s because the Government has announced its newest initiative, Great British Summer Savings, which means that from 25 June through to 1 September 2026, a temporary reduced rate of VAT – down from 20% to 5% – will be introduced on children’s meals in restaurants and family leisure activities over the summer period.
Children’s meals served in restaurants, children’s and family tickets for the cinema, theatre, exhibitions, shows, and concerts, and admission tickets – for both children and adults – to a wide range of different attractions will be eligible for the discount.
Whether you want to visit an amusement park, fairs, circuses, museums, zoos, adventure parks, soft play centre, or something similar this summer, it just got a whole lot cheaper.
This aim of this initiative is to make family days out more affordable, while also supporting businesses through increased footfall.
The Government says it will work with eligible businesses to get the scheme ‘up and running’.
The Government is slashing the prices of cinema tickets, bus travel, and LOADS more across UK for kids this summer / Credit: Artem Kniaz (via Unsplash) | Supplied
And to make it even better, this is a UK-wide initiative, so no matter where you are in England, Wales, Scotland, and Northern Ireland, the reduced rate will apply.
Going one step further, there will also be free bus travel for children aged between five and 15 in England in August, helping to support families getting out and about this summer.
The Government says the Great British Summer Savings initiative supports the action it has already taken to reduce the cost of living – including cutting energy bills, freezing prescription charges, protecting motorists from fuel duty increases, and raising the minimum wage.
Businesses will be able to apply the 5% rate of VAT on eligible sales between 25 June and 1 September 2026.
The Hoot -
24th March 2023 
