Trending
TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
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A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
Trending
New study crowns Leeds as one of the friendliest cities in the UK
Clementine Hall
New research has revealed a global ranking of cities with the best customer service, with Leeds taking one of the top spots.
If you've been wondering which cities across the world are the friendliest of them all, then look no further because MoneySuperMarket have done the work for us in a new study.
In a world where social media culture plays a huge part in people's lives, online customer reviews are pretty important to local businesses.
To uncover the global locations that are home to the best customer service, the businesses insurance experts analysed over 100,000 reviews of leisure and hospitality businesses in 107 cities worldwide.
They looked at the language in the reviews to see how often friendly workers and staff were mentioned, building a global ranking of the cities where customer service truly stands out.
Out of a whopping 107, Leeds came in at a very respectable number 12. Now we think that's pretty good going.
Outside of the UK, Hanoi, Paris, Montreal and Abu Dhabi were highlighted for their friendly customer service whilst Edinburgh tops the global ranking, with Liverpool, Birmingham and Bristol also making the world’s top 10.
The top 10 cities in the UK with the best customer service are as follows:
- Edinburgh
- Liverpool
- Birmingham
- Bristol
- Belfast
- Leeds
- Glasgow
- Cardiff
- Manchester
- London
Alicia Hempsted spoke on the study: “As businesses grow and engage with more customers, it’s important to make sure they’re protected. Public liability insurance is an important safeguard for those working with the public, helping to cover costs if something goes wrong, while also showing customers that their experience is taken seriously - from the moment they walk through the door to long after they’ve left.”
Read more from The Hoot Leeds: ‘This Yorkshire city has it all’ – Leeds crowned as one of the UK’s most underrated city breaks
Featured image - The Hoot Leeds
Trending
Prime Minister expected to announce extra bank holiday if England win the 2026 World Cup
Danny Jones
Prime Minister Keir Starmer is reportedly set to announce an extra bank holiday if England win the 2026 FIFA World Cup.
What a way to sign off from the highest office in Great Britain, eh?
According to Sky News journalist Beth Rigby, the outgoing PM is expected to reveal an extended period of celebration across the country if/should/WHEN (you’ve got to believe) the Three Lions reach this year’s World Cup final and lift the biggest prize in global sport.
Starmer may be gearing up to leave No. 10 Downing Street soon, but he can certainly earn himself a few more points in the pros column should this familiar rumour come to fruition.
As Rigby states in her post on X, this decision would fall just before the transition in leadership, with Greater Manchester’s own Mayor Andy Burnham all but confirmed at the head of the table already within the Labour Party cabinet.
The incumbent announced he would resign last month, with Burnham declaring himself in the running not long after, winning the Makerfield seat and marking his return as an MP after nearly a decade away from Parliament.
Regarding the still only potential bank holiday – Thomas Tuchel’s side still need to make it through the quarter-final and the semis, remember – the Sky reporter states that the following Friday, 24 July, is the most likely date.
Understandably, plenty on social media are already rejoicing over the prospect, but some aren’t content with waiting a week to carry on the post-trophy lift party, with many arguing that it should be the Monday morning immediately after the final next Sunday (19/2/2026).
Let’s be honest, there’ll be lots of people pulling sickies regardless of whether or not their bosses are left to grant a day off.
Many have already rightly argued that such decisions should have been made in the past after the Lionesses won not just one but two back-to-back European Championships; we’re willing to forgive and move on if the powers that be make it happen this time.
Once again, all of this is still yet to be verified by Starmer himself, though both he and Burnham have hinted at a bank holiday previously.
Starmer recently said that despite always believing England will “go all the way”, he didn’t want to jinx anything, simply telling the BBC’s Chris Mason: “Ask me again if we make the final.”
Either way, the general jubilation should England end 60 ‘years of hurt’ will be nothing short of colossal, and it would only feel right given the sheer gravity of the would-be achievement.
We’re even getting excited merely by the idea of some additional and, at present, strictly hypothetical pre- and post-match entertainment…
Read more: Leeds shoppers can take part in a real-life supermarket sweep competition
Featured Images — No. 10 Downing Street (via Flickr)/Ank Kumar (via Wikimedia Commons)
The Hoot -
24th March 2023 
