In a first for the UK, Iceland has announced plans to introduce a special in-store discount for over-60s.
At the start of the pandemic, the supermarket led the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Now, it's introduced a new 10% off discount for over-60s - acting in response to the spiraling cost of living crisis currently gripping the UK.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested, reports The Manc.
Image: Wikimedia Commons
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Image: Iceland
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
An award-winning burger chain can now open a new branch in a Leeds suburb after plans have been agreed.
If you don't know Burgerism, then get to know.
The Manchester-based burger chain is known by many for its incredible smash patties and quick, reliable service.
Their concept is simple: good burgers made with quality ingredients and cooked fresh to order.
The chain used to have a dark kitchen on the outskirts of the city where people could order via Deliveroo, however this closed down and since then there's been a Burgerism-shaped hole left in our foodie scene.
Images: The Manc Group
Burgerism recently applied to move into a vacant shop unit in Meandwood at 605 Meanwood Road, seeking change-of-use planning permission for the former Papa Johns site which was previously only allowed to serve...well, pizzas.
Burgerism's new takeaway will be near the famed Zucco restaurant and The Meanwood Tavern, perfect for those looking for some post-pint burgers.
The planning officer's report stated that the applicant must give sufficient details of extraction equipment to prevent the odour for people living above.
It read: “The application site relates to a vacant ground floor premises within a parade of three commercial units in a local town centre. Above the premises are three floors of purpose-built self-contained flats.”
A design report by Burgerism read: “The proposal will ensure the continued use of a vacant hot food takeaway and will support the continued viability of the town centre of Meanwood, with an exciting new operator in the market.”
The brand-new Burgerism would employ 15 people from the local area and would serve food between 11am and 11pm.
We'll keep you up to date as and when we find out more, so you can get your Burgerism fix.
Trinity Kitchen to undergo £15m expansion creating a one-of-a-kind rooftop food hall destination
Clementine Hall
Trinity Kitchen is about to get a huge revamp with work due to commence in spring.
Trinity Leeds has revealed that Freight Island, the team behind the UK’s leading food hall and entertainment venue, will operate the expanded Trinity Kitchen.
The whopping £15m renovation is aiming to deliver a one-of-a-kind destination food hall experience to Leeds.
The project, which has received planning approval from Leeds City Council, represents Trinity Leeds’ largest single investment since the centre first opened its doors.
The expansion will revitalise a previously unused 15,000 sq ft area above Trinity Kitchen, creating a 63,000 sq ft food and leisure destination that includes a striking new outdoor terrace overlooking City Square.
Image: Supplied
Work will begin late spring and once complete, Freight Island will operate the new food and leisure space.
Steven Foster, Centre Director at Trinity Leeds, said: “Delivering an exceptional visitor experience has always been our top priority here at Trinity Leeds. Since launching in 2013, Trinity Kitchen has been an exciting and evolving concept, and our new plans will mark its most exciting chapter yet.
"The venue will be transformed into a spectacular multi-level dining, entertainment and dynamic leisure venue, enhanced by additional space and a new terrace to bring the atmosphere outdoors.
“Freight Island will help to elevate our food and drink offering, creating an expansive and immersive venue, with exciting opportunities for new brands and operators to join our thriving community. Together, we will build on Trinity Kitchen’s decade-long success, ensuring it continues to grow its appeal as a best-in-class food and leisure destination.”
Dan Morris, Managing Director of Freight Island, said: “Trinity Kitchen is an iconic Leeds destination with a decade-long reputation for championing independent food traders and creating a genuinely social dining experience. We’re incredibly excited to be bringing Freight Island to Trinity Leeds as part of this landmark expansion."
Georgina Pellant -
20th May 2022 
