In a first for the UK, Iceland has announced plans to introduce a special in-store discount for over-60s.
At the start of the pandemic, the supermarket led the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Now, it's introduced a new 10% off discount for over-60s - acting in response to the spiraling cost of living crisis currently gripping the UK.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested, reports The Manc.
Image: Wikimedia Commons
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Image: Iceland
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
A Leeds pizza takeaway has received a glowing review from popular review duo.
Edges Pizza opened up their first permanent spot in Leeds back in June this year, after making a name for themselves slinging out pizzas at multiple pop-ups across the city.
Owners Grace and Edge from Harrogate opened Edges Pizza two years ago, taking inspiration from trips to New York over the years.
Images: The Hoot Leeds
Their pizzas are a love letter to the class New York slice, think thin and crispy rather than chewy and floppy. But above all else, think absolutely delicious.
And now, they've caught the attention of a major review page, with Bite Twice Food Reviews (a page with almost 300k followers) paying Edges a visit.
The food review duo of Gerry del Guercio and Paul Delany popped up in Holbeck beneath the arches to get their hands on a pizza, and the outcome is brilliant.
In the video, Bite Twice said that the pizza is 'f**cking exceptional' and up there with 'one of the best pizzas in the UK'.
Before even taking a bite, they said: "On aesthetic, I don't think anywhere in the UK is doing pizza like this".
Images: The Hoot Leeds
Then after the first bite, they go on to say: "There are very few pizzas in the UK that create this, I’m a little bit blown away".
As Londoners themselves, they go on to say that Edges is 'easily hitting with the best that we’ve got down south'.
And if that's not high praise enough, they sign off the video saying: "Leeds has got an absolute gem. I give this a stamp so hard my foot went through the pizza. Edges. Don Level."
Yorkshire-set Christmas film by Leeds director starring Richard E. Grant set to hit UK cinemas next month
Clementine Hall
A brand-new Christmas film is hitting cinemas nationwide next month - and it’s a proper Leeds success story.
Jack Spring directed his first feature film at just 19 years old and has spent the last decade carving out a career in independent film, as well as co-founding Leeds-based production company Shush Films.
His first movie, Destination: Dewsbury, was shot just down the road in - you guessed it - Dewsbury. And after moving to Leeds from Grimsby, Jack became determined to build his business from the city, putting down roots and growing his production company here.
Image: Supplied
Now, after years of working on independent projects, Jack has taken his biggest leap yet with a brand-new Christmas film, Merry Christmas Aubrey Flint.
Set in Yorkshire, Merry Christmas Aubrey Flint follows Aubrey Flint, a reclusive model soldier painter with a lifelong hatred of Christmas, who is sentenced to community service at Willow Lodge - a retirement home on the brink of closure.
Roped into helping with a chaotic production of Charles Dickens' A Christmas Carol, Aubrey clashes with its interesting set of residents...
And the cast is about as star-studded as it gets, featuring Richard E. Grant, John Bradley, Celia Imrie, Adjoa Andoh, Sophia Di Martino, Adrian Rawlins and Kiell Smith-Bynoe.
Image: Supplied
The heartwarming festive comedy will hit cinemas nationwide on Friday 6 November - a huge milestone for a Leeds-based director and production company, taking a homegrown Yorkshire story to audiences across the country.
You just can't beat a proper wholesome British Christmas film, so you can best believe we'll be watching in the cinema, popcorn in hand.
Georgina Pellant -
20th May 2022 
