A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded "offensive".
Crown Paints - which is based in Darwen in Lancashire - released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert's jingle include: "Now a baby's coming and they don't know what it is. Hannah's hoping for a girl, Dave's just hoping that it's his.
"They're happy that their spare room's no longer grey because there's a baby on the way."
https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert - which it is "currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action".
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being "totally derogatory" towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: "Hey Crown Paints, get that offensive baby ad off air - what were you thinking!!!? What on earth possessed you?"
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair's tweet and say in response: "I honestly thought it was me being mad".
One viewer took to Twitter and said: "Totally derogatory of women, questioning her fidelity. Take it off because it won't sell much paint."
Others said it was "offensive", "misogynistic", and a "serious error of judgement".
Crown Paints then responded to Eclair's tweet saying: "Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone."
But Eclair still said she felt that the advert "set up a scenario that implies a woman has possibly conned a man into fatherhood".
The tweets have since been deleted.
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
A spokesperson said: "This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
"The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
"We apologise if any of the lines have caused offence."
Featured Image - Crown Paints
News
Inside Moida, the new Korean beauty and skincare store in Leeds city centre
If your skincare routine has been needing an upgrade, there's some good news waiting for you inside Trinity Leeds.
The shopping centre has just welcomed Moida, a brand-new beauty retailer specialising in authentic Korean skincare, bringing some of the world's most sought-after K-beauty products to Leeds.
Named after the Korean word meaning 'to gather' or 'come together', moida is all about making Korean skincare easy to discover and accessible for everyone.
Inside the new store that has taken over the old Claire's Accessories site, shoppers can expect an extensive range of handpicked products from some of the biggest names in K-beauty, including Beauty of Joseon, Dr. Althea, TIRTIR, Medicube, Biodance, and more cult-favourite brands.
The collection has been curated by a team of Korean beauty experts with close links to Korea, meaning customers can expect everything from viral TikTok sensations to exclusive products that are often difficult to get hold of elsewhere in the UK.
Moida K-Beauty has opened in Trinity Leeds. Credit: The Hoot Leeds
Steven Foster, Centre Director at Trinity Leeds, said: "With Korean skincare still increasing in popularity, moida brings an exciting new concept to the centre. Offering guests viral products alongside everyday essentials, plus the chance to browse new brands in-store will be a fantastic experience.
"We know moida is going to be a brilliant addition for both existing fans of K-beauty and those keen to discover it for the first time."
It's the latest announcement following the recent launches of Lane7, Footasylum, LEGO, Jerk Junction, The Fragrance Shop and schuh at Trinity Leeds.
Leeds man jailed for life after being found guilty of dozens of sexual and physical assault offences
Emily Sergeant
A man from Leeds has been jailed for life after being found guilty of dozens of sexual and physical assault offences.
Paul Benstock - aged 62, of Appletree Court in the village of East Ardsley - appeared at Leeds Crown Court last week where he was sentenced after being convicted of more than 40 offences committed against five victims,
Following a Leeds Safeguarding investigation, Benstock was found guilty of a number of sexual offences and physical assaults against both adult and child victims, including 14 counts of rape - with these offences having thought to have taken place over a 22-year period between 1998 and 2020.
Benstock was also identified as being involved in the making of indecent images of children following an operation by the National Crime Agency’s Child Exploitation and Online Protection Command (CEOP), and was also found guilty of these offences.
"Much of Benstock’s offending was against victims who were children at the time," explained Detective Sergeant Michelle Barnes, of Leeds Safeguarding Unit.
"His victims have shown incredible bravery in giving us detailed accounts of what has taken place and then again supporting the trial process by giving evidence when Benstock refused to take accountability for his awful crimes."
Benstock was sentenced to 37 years imprisonment.
He was also made the subject of a Sexual Harm Prevention Order and has been placed on the Sex Offenders Register indefinitely, West Yorkshire Police has confirmed.
The Hoot -
17th August 2022 
