Two fan-favourite food brands have decided to collaborate to create a new sweet treat that promises to be "the best of both products".
Introducing the ‘Jaffanut’. Just as the name suggests, the new sweet treat combines both popular products and comes complete with Krispy Kreme’s signature soft dough and the legendary zesty orange-flavoured filling that Jaffa Cake fans all know and love, reports The Manc.
Snack food company McVitie’s and doughnut creators Krispy Kreme are two brands that each have legions of passionate fans eager to see what new creations they come up with next – but now, they two titans have come together for what some are already calling “the collaboration of the decade” for the ultimate confectionary hybrid.
Although there is no official launch date for the ‘Jaffanut’ as of yet, the new chocolate orange treat was teased by Krispy Kreme UK across its social media platforms yesterday, with the cryptic caption “SOON”.
The creation of the ‘Jaffanut’ comes after Krispy Kreme UK – which is known for its limited-edition collaborations – put a tweet out last week to ask doughnut fans which brand it should join forces with next, and Jaffa Cakes responded: “Can we tag ourselves?”
“Depends… are we making a cake or doughnut?,” Krispy Kreme questioned.
Jaffa Cakes then replied: “You making a cake is like us making a biscuit. Spitballing names here, but what do you think of Jaffa Kreme? Krispy-Jaffa? Or maybe… Jaffanut?”
The new sweet treat collaboration also comes after McVitie’s last year launched the Jaffa Cakes and doughnut ‘fusion’ called Jonuts – a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating.
“We’re really excited to announce the partnership between Krispy Kreme and McVitie’s Jaffa Cakes – bringing together the two taste sensations for the first time and offering another fun twist for ‘Jaffanatics’ to enjoy,” said McVitie’s Jaffa Cakes Brand Manager, Alice Jamieson.
“McVitie’s Jaffa Cakes are a much-loved product in the UK and Ireland,” added Louise Direito – Director of Innovation at Krispy Kreme UK.
“We’re excited to announce this partnership and bring consumers two iconic flavours in one product.
“We’ve had a lot of fun perfecting the Jaffanut and can’t wait for our customers to experience the same joy when they try it for themselves.”
Manchester's favourite Mexican bar is about to become your newest nightlife destination in Leeds.
It's been a long time coming, but Salon Madre is officially ready to open in Leeds.
Although we may have to wait a little bit longer for Madre, the day-to-night eatery that has made waves over in Manchester and Liverpool, Salon Madre, its lively tequila bar and pool hall sibling, is officially opening on Friday 20 February.
Salon Madre, which will be located just around the corner from Madre at 114 Wellington Street, is where the party really gets started.
Image: The Manc Group
Expect tequila-fuelled nights, pool tables, lively DJs and Lucha Libre on the big screens.
There will also be plenty of tacos being flung out the kitchen to keep you going until the early hours.
If you’ve ever visited one of their venues in Manchester or Liverpool, you’ll know it’s an absolute riot and we can’t wait to welcome them to the city.
Images: The Manc Group
Co-founder Sam Grainger, inspired by countless trips to Mexico, says: “Mexico is alive with passionate artisans and cooks, mastering everything from street tacos to regional delicacies. It’s a world where traditions blend and evolve and we’ve built that ethos into the heart of both Madre and Salon Madre.”
Madre Leeds will open soon and you can even grab yourself a free margarita by signing up to their newsletter here.
We’ll keep you up to date with their opening times but for now, we'll see you at Salon Madre for a boogie, margarita and game of pool next week.
Award-winning Leeds restaurant announces shock closure just months after opening
Clementine Hall
Emba in Leeds will be closing its doors with the owner blaming rising costs and pressure on the hospitality sector.
Back in April last year, one of Leeds' top restaurants The Owl closed its doors.
Run by renowned Chef Liz Cottam, The Owl was reimagine into Emba - a trendy restaurant tat bridged 'the gap between cosy bar and vibrant dining room'.
To open Emba, Cottam opened a Crowdfunder where supporters would be awarded with prizes such as VIP dinners and merch depending on how much they donated.
But sadly just months after opening, Emba is to close permanently.
Cottam confirmed the sad news with a statement shared with customers over the weekend, saying she was completely "heartbroken".
She said: “This is no longer the right time to own independent restaurants like Emba,” she said. “Under the current conditions they cannot survive and the recent budget confirmed what so many of us already knew: no meaningful help is coming for hospitality.
"The experience of being here and the harsh financial reality of running a business here no longer stack up.
"Being award winning, popular, admired and loved no longer means profitable and as an industry if we’re honest most of us have not truly been okay since Covid."
She signed off the statement promising to return to the restaurant world, she said: “What I do know is this, I am not done. I will keep cooking, keep creating and keep finding ways to do the thing I love.”
The Hoot -
31st August 2022 
