Warburtons has unleashed its latest bakery innovation to the world, and a lot of people aren't convinced.
We all know that the crumpet is a truly iconic British snack, right? And Warburton's best-selling version of the crumpet is one of the most beloved there is – with a whopping 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
A newcomer to the Leeds foodie scene has been added to the coveted Michelin Guide.
You may remember back in April when a Leeds icon was reborn under a different name.
The Smithfield took over the site that was home to The Reliance for more than two decades, and it's safe to say it exceeded expectations.
The team transformed the site to its former glory, taking the site's exterior back to its memorable dark red. But the efforts to recapture the essence of the iconic old venue go way beyond that.
Images: The Hoot Leeds
The Smithfield, a collaboration between Crooked Brewing and Chef James Donovan, offers simple dining with seasonal food and natural wines.
It's the sort of place where you can rock up for a plate and a glass people watching through the huge window on North Street, or really get stuck into a sharing pie and chips with friends on a Saturday afternoon.
Either way we love it, and it seems we're not the only ones as The Smithfield has been added to the Michelin Guide just five months after opening.
Images: The Hoot Leeds
Announcing the great news to Instagram, The Smithfield said: "We’re very pleased and grateful to have been included in the Michelin Guide.
"To get this kind of recognition so early in our journey is a real honour, and one we certainly don’t take for granted.
Images: The Hoot Leeds
"Thank you to our wonderful guests for your continued support. Also, huge thanks to our brilliant team. The Smithfield is what it is because of your hard work, enthusiasm, energy and diligence. This recognition belongs to you.
"We’re just getting started, and our focus remains the same: creating a welcoming space for our community, serving food and drink we’re proud of, championing great British and local produce, and contributing our small part towards Leeds’ brilliant hospitality scene. The Smithfield."
Iconic Betty’s Tea Room wins gold at 2026 Great British Food Awards
Clementine Hall
Betty's Tea Room has been named among the nation's best by experts.
If you live in Yorkshire, then you will know about Betty's Tea Room.
Its a real institution at this point, known for their exceptional service, exquisite food, beautiful window displays and the iconic cake trolley.
We all know their products are top tier, but they've just had even more recognition at the 2026 Great British Awards.
Announced in London, Betty's won gold for their Yorkshire Shortbread Biscuits which were judged by Cherish Finden, internationally renowned pastry chef.
Images: The Hoot Leeds
Judging in the Sweet Biscuits category was led by Cherish Finden, best known as a judge on Bake Off: The Professionals.
She said: "A well-made traditional shortbread with a lovely buttery flavour, balanced sweetness and a subtle touch of salt that enhances the overall taste. The delicate, crumbly texture makes it particularly pleasant to eat.
"Overall, it is a very enjoyable and satisfying shortbread. I could eat the whole packet with a cup of tea."
Gavin Johnson, head of bakery operations at Bettys Craft Bakery, said: "We are incredibly proud that our Yorkshire Shortbread has been awarded a Gold Medal at The Great British Food Awards 2026.
"This recognition reflects the enduring values of Bettys, the finest ingredients, best quality, traditional craftsmanship and a deep connection to our Yorkshire roots.
"Most importantly, the award belongs to the talented bakery team, whose skill, passion and care go into making our Yorkshire shortbread every day.
"Their commitment to excellence helps ensure that our products reflect the heritage, quality and attention to detail that customers have associated with Bettys for generations."
Emily Sergeant -
11th April 2023 
