Some classic names never go out of style, and have remained at the top of the popularity charts for hundreds of years.
On the flip side of that, others fall out of favour as just quickly as they enter the conversation.
But while you can probably still expect to be hearing little ones given the names Oliver, Noah, Olivia, and Isla for the foreseeable future, there’s a good chance it won’t be long before the top 10 looks quite different – with a whole host of new names and trends taking over.
One of the new trends that seems to be a hot topic of conservation for prospective parents at the moment is unisex and gender-neutral baby names.
It’s been a familiar concept for several decades now, with names like Alex, Morgan, Taylor, Ashley, Jamie, Lesley, and Jordan being just some of the names given to babies of either gender over the years, and then more-recently, hearing newborns called Riley, Charlie, River, Frankie, and Sage also becoming a regular occurrence.
Within the last year, however, the trend seems to have taken off even more than ever before, as parents become less and less worried about typical gendered names.
Image: Pinterest
According to recent data, the number of unisex names has increased by 56% here in England and Wales, with a sharp rise in usage in 2022 and 2023 in particular, and high-profile celebrity couples like Ryan Reynolds and Blake Lively leading the way by naming their first daughter James, and influencers Molly-Mae Hague and Tommy Fury choosing Bambi for their baby girl, many parents are being prompted to take the plunge.
So, what are the fastest-rising unisex baby names being used for both genders then? And what monikers should parents be on the look-out for in the future?
The fastest-rising unisex names in England and Wales
Girls
Marlowe – Up 266 spots from 2020-21
Oakley – Up 249 spots
Blair – New to the Top 1000
Ronnie – New to the Top 1000
Noa – Up 190 spots
Boys
Noa – New to the Top 1000
Marlow – New to the Top 1000
Ren – New to the Top 1000
Ocean – New to the Top 1000
Sunny – Up 195 spots
Marlow / Marlowe is now considered to be a top choice for both genders in the UK, along with Blair, Ronnie, Sonny / Sunny, and Noa – many of which were names that previously weren’t in the top 1000, but has since make their way in.
Sophie Kihm, who is an expert at leading name inspiration platform, Nameberry, has put this rise in unisex name usage down to the flexibility they offer.
She explained to the Metro: “Gender neutral names are rising, both because they give children flexibility should they not identify with their birth gender, but also because gender neutral names are modern choices with contemporary style.”
Gail's has finally set its sights on Yorkshire for the first time, with a new bakery set to open this year.
It's one of the UK's most famous bakeries, launching in London in the early 1990s to supply restaurants, before opening its first retail site and cafe in Hampstead in 2005.
Gail's founders set out on a mission to bake bread as it used to be baked: by hand, using quality ingredients and time-worn artisanal methods.
While Gail's has expanded aggressively into the north, opening around a dozen bakeries in Greater Manchester and its surrounds, it hasn't made the journey across to Yorkshire just yet.
All that looks set to change, with job ads now listed for roles within a brand-new Yorkshire branch of Gail's.
Based on the job advert, Gail's is heading straight to the spa town of Harrogate - which is a fairly predictable move.
It looks like Gail's is heading for HarrogateGail's will make its Yorkshire debut
It had previously been reported that Gail's would be going to Knaresborough, but the job posting appears to hint that Harrogate will be the first Yorkshire location.
When it does open, you'll find loaf choices including classic white and brown sourdough, Gail’s ‘wasteless’ loaves (made using a specially-created recipe designed to incorporate unsold bread crumbs), alongside seeded varieties, baguettes and batons.
Must-tries include Gail’s famous cinnamon buns, still-warm cheese and ham croissants, chocolate chip cookies, and – given the weather we’re having this week – iced coffees, all day long preferably please.
But given the number of fantastic local bakeries all over Yorkshire, the question is, does anyone want Gail's?
‘Historic’ moment as UK passes bill to ban everyone born after 2008 from smoking
Emily Sergeant
The UK has now passed a bill to ban everyone born after 2008 from ever buying tobacco products.
It's been a long time coming, but in what is being described as a 'historic' moment, the final draft of the landmark Tobacco and Vapes Bill completed its journey through the Houses of Commons and Lords yesterday (21 April 2026), and is now on its way to receiving royal assent to officially become the law.
For those unfamiliar, the Tobacco and Vapes Bill will stop people who were born on or after 1 January 2009 from ever taking up smoking.
It will also give Government ministers new powers to regulate tobacco, vaping, and nicotine products – including their flavours and packaging, which make them more appealing to younger generations.
Health Secretary Wes Streeting has hailed the bill's passing as a 'historic moment for the nation's health' on the road to creating a smoke-free generation.
The UK has passed a bill to ban everyone born after 2008 from smoking / Credit: Pxhere
"Children in the UK will be part of the first smoke-free generation, protected from a lifetime of addiction and harm," Mr Streeting said after the bill was passed this week.
"Prevention is better than cure. This reform will save lives, ease pressure on the NHS, and build a healthier Britain."
The ban on purchasing tobacco products for those born after 2008 was first mooted by Rishi Sunak's Conservative Government a number of years back, but was eventually shelved ahead of the 2024 General Election, and then revived again by Labour when they took power.
The bill's passing parliament has been welcomed by charities and campaign groups - most notably Cancer Research UK.
"This is a historic achievement that will shield our children from the devastating grip of tobacco addiction and help to put an end to cancers caused by smoking," concluded Michelle Mitchell, who is the Chief Executive Officer at Cancer Research.
Emily Sergeant -
29th September 2023 
