Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
Image: Cadbury UK
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Another summed their thoughts up by claiming: “Everything is ruined.”
Gail's has finally set its sights on Yorkshire for the first time, with a new bakery set to open this year.
It's one of the UK's most famous bakeries, launching in London in the early 1990s to supply restaurants, before opening its first retail site and cafe in Hampstead in 2005.
Gail's founders set out on a mission to bake bread as it used to be baked: by hand, using quality ingredients and time-worn artisanal methods.
While Gail's has expanded aggressively into the north, opening around a dozen bakeries in Greater Manchester and its surrounds, it hasn't made the journey across to Yorkshire just yet.
All that looks set to change, with job ads now listed for roles within a brand-new Yorkshire branch of Gail's.
Based on the job advert, Gail's is heading straight to the spa town of Harrogate - which is a fairly predictable move.
It looks like Gail's is heading for HarrogateGail's will make its Yorkshire debut
It had previously been reported that Gail's would be going to Knaresborough, but the job posting appears to hint that Harrogate will be the first Yorkshire location.
When it does open, you'll find loaf choices including classic white and brown sourdough, Gail’s ‘wasteless’ loaves (made using a specially-created recipe designed to incorporate unsold bread crumbs), alongside seeded varieties, baguettes and batons.
Must-tries include Gail’s famous cinnamon buns, still-warm cheese and ham croissants, chocolate chip cookies, and – given the weather we’re having this week – iced coffees, all day long preferably please.
But given the number of fantastic local bakeries all over Yorkshire, the question is, does anyone want Gail's?
Kirkstall Brewery and Little Bao Boy unveil new Leeds taproom
Daisy Jackson
You know the venue, and you know the operators behind it, but things are looking a little different over on Sovereign Street.
Leeds' very own Kirkstall Brewery has teamed up with street food legends Little Bao Boy to totally reinvent the city centre taproom formerly known as North Taproom.
At the all-new The City Taproom, you'll find a way cosier space alongside their sun-soaked terrace, as they aim to reimagine a traditional city centre pub.
Across 16 tap lines there are loads of Kirkstall Brewery classics, like Kirkstall Pilsner, Virtuous and Judicious, plus a rotating selection of guest beers from top British breweries - and Guinness, of course.
The City Taproom will also feature two new cask lines: one serving Three Swords as a staple, and the other on rotation starting this month with Golden Hour.
There's a bigger kitchen for Little Bao Boy too, which means an even larger menu of bao and Asian street food, like loaded fries, noodles, and rice bowls.
Little Bao Boy was founded 10 years ago by James Ooi, specialising in home-made bao buns and traditional Asian street food with a contemporary western twist.
Kirkstall have injected the huge space with the traditional essence of a proper Kirkstall establishment, with that kind of cosy atmosphere you know them for at the brewery's other sites.
Little Bao Boy at City TaproomKirkstall Brewery pints and cocktails
This is yet another of the local brewery's openings in the city centre, joining their recent renovation of The Victoria & Commercial in partnership with Whitelocks, plus their stewardship of the historic Tetley brewery building.
James Ooi, founder of Little Bao Boy said: "We have been part of this venue since day one, through COVID, outside seating, and new owners, and we are so excited for this refurb.
"On the food side, expect more collaborations, faster service, and a better overall customer experience. We are extremely grateful Kirkstall saw the value in this refurb and can't wait to get back open."
Steve Holt, founder of Kirkstall Brewery, said: "We're delighted to unveil a new presentation for the Taproom on Sovereign Street.
"It has been named The City Taproom after a famous but long-gone Leeds pub known as ‘The City’, which was situated where the statue of the Dortmund Brewer now stands. Images of the original City pub are a feature in the new look City Taproom, which can best be described as a 're-imagination' of a traditional city-centre pub.
"The City Taproom celebrates Leeds and its rich pub and brewing heritage. We hope that it will become a popular addition to the amazing and diverse venues that make Leeds such a vibrant City for hospitality and entertainment."
It's all the bits you loved before, just a little bigger and a whole lot better.
The City Taproom opens at 3 Sovereign Street on Thursday 23 April.
Emily Sergeant -
8th October 2023 
