Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
Image: Cadbury UK
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Another summed their thoughts up by claiming: “Everything is ruined.”
Popular pizza pop-up Edges Pizza has opened a permanent home in Leeds city centre.
Last summer you may have had the privilege to enjoy a slice of Edges Pizza at one of their many pop-up residencies across the city.
Their longest stint was at the sun-drenched roof terrace of Green Room, and it's safe to say their pizza went down an absolute treat.
Since then they've been a little quiet, but all for good reason. Edges Pizza has just opened a permanent new takeaway under the arches in Holbeck, and it's absolutely class.
Images: The Hoot Leeds
Owners Grace and Edge who are from Harrogate opened Edges two years ago, taking inspiration from trips to New York over the years.
They've completely transformed the space into a proper love letter to the big apple. It will operate mainly as a takeaway, but there is a small seating area where you can perch and tuck into your pie.
Images: The Hoot Leeds
The menu is perfectly curated, consisting of eight pizzas and three dips. And trust us, they are absolutely massive.
We opted for the American Hot with spicy pepperoni, banana peppers and parmesan as well as the mushroom pie topped with garlic creme fraiche and chestnut mushrooms.
Drizzled and dunked into moreish hot honey, it's rivalling some of the best pizza in the city.
Images: The Hoot Leeds
For now, grabbing a pizza from Edges operates through a pre-order system. Pre-orders open at 12pm the day before via their website, you can pick your collection time and then you simply have to rock up and get your pizza.
There's loads of parking available nearby and if there are any remaining slots available you can pre-order up to an hour before collection.
We've got a feeling they're going to very busy indeed.
Dishoom announces official opening date for new Leeds restaurant
Clementine Hall
It's the moment we've all been waiting for, Dishoom is coming to Leeds.
The whispers of Dishoom's arrival in Leeds city centre have been going on for a while now, but over the past few weeks it has started to feel very real.
Taking over the beautiful old Flannel's site on the coveted Vicar Lane, signs started to pop up for Dishoom and work was cracking on fast.
Well now, we have an opening date - and we don't have long to wait.
Dishoom Leeds will open on Monday 3 August, with guests being able to enjoy 50% off food during an initial soft-opening period, ahead of the official opening on Friday 14 August.
Images: The Hoot Leeds
As with every Dishoom café, the Leeds restaurant begins with a story. This one takes inspiration from the extraordinary true events surrounding the explosion of the SS Fort Stikine in Bombay Dock in April 1944, a wartime disaster that sent gold bars flying across the city.
Legend has it that some of the missing gold was never recovered. Some was discovered embedded in walls and rooftops across Bombay. Other pieces quietly disappeared into the hands of lucky citizens, melted into bangles or hidden away in drawers.
Dishoom Leeds reimagines the fortune made from the gold bars and guests will discover subtle references to the glamorous mid-century details through the interiors and artwork, giving playful nods to Bombay’s golden age.
With all day dining available, guests can dine on the beloved breakfast right through to late evening feasting, with the café will serve a lovingly curated menu of Bombay comfort food inspired by the city’s cafés, grills, street stalls and family kitchens.
Shamil Thakrar, co-founder, also known as Head Babu, at Dishoom, said: “Leeds is a city with tremendous warmth, creativity and character, full of people who know the value of gathering together over good food and drinks. Bringing Dishoom here has long been a dream for us.”
"The story behind this café is rooted in one of Bombay’s most extraordinary moments – the day gold bars fell from the sky after the explosion of Fort Stikine in 1944. Amidst the tragedy and chaos, there were also tales of unexpected fortune, human resilience and hopeful reinvention. We were captivated by this, and we cannot wait to welcome Leeds into the café that pays homage to the heritage of Bombay.”
Emily Sergeant -
8th October 2023 
