Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
Image: Cadbury UK
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Another summed their thoughts up by claiming: “Everything is ruined.”
A newcomer to the Leeds foodie scene has been added to the coveted Michelin Guide.
You may remember back in April when a Leeds icon was reborn under a different name.
The Smithfield took over the site that was home to The Reliance for more than two decades, and it's safe to say it exceeded expectations.
The team transformed the site to its former glory, taking the site's exterior back to its memorable dark red. But the efforts to recapture the essence of the iconic old venue go way beyond that.
Images: The Hoot Leeds
The Smithfield, a collaboration between Crooked Brewing and Chef James Donovan, offers simple dining with seasonal food and natural wines.
It's the sort of place where you can rock up for a plate and a glass people watching through the huge window on North Street, or really get stuck into a sharing pie and chips with friends on a Saturday afternoon.
Either way we love it, and it seems we're not the only ones as The Smithfield has been added to the Michelin Guide just five months after opening.
Images: The Hoot Leeds
Announcing the great news to Instagram, The Smithfield said: "We’re very pleased and grateful to have been included in the Michelin Guide.
"To get this kind of recognition so early in our journey is a real honour, and one we certainly don’t take for granted.
Images: The Hoot Leeds
"Thank you to our wonderful guests for your continued support. Also, huge thanks to our brilliant team. The Smithfield is what it is because of your hard work, enthusiasm, energy and diligence. This recognition belongs to you.
"We’re just getting started, and our focus remains the same: creating a welcoming space for our community, serving food and drink we’re proud of, championing great British and local produce, and contributing our small part towards Leeds’ brilliant hospitality scene. The Smithfield."
Iconic Betty’s Tea Room wins gold at 2026 Great British Food Awards
Clementine Hall
Betty's Tea Room has been named among the nation's best by experts.
If you live in Yorkshire, then you will know about Betty's Tea Room.
Its a real institution at this point, known for their exceptional service, exquisite food, beautiful window displays and the iconic cake trolley.
We all know their products are top tier, but they've just had even more recognition at the 2026 Great British Awards.
Announced in London, Betty's won gold for their Yorkshire Shortbread Biscuits which were judged by Cherish Finden, internationally renowned pastry chef.
Images: The Hoot Leeds
Judging in the Sweet Biscuits category was led by Cherish Finden, best known as a judge on Bake Off: The Professionals.
She said: "A well-made traditional shortbread with a lovely buttery flavour, balanced sweetness and a subtle touch of salt that enhances the overall taste. The delicate, crumbly texture makes it particularly pleasant to eat.
"Overall, it is a very enjoyable and satisfying shortbread. I could eat the whole packet with a cup of tea."
Gavin Johnson, head of bakery operations at Bettys Craft Bakery, said: "We are incredibly proud that our Yorkshire Shortbread has been awarded a Gold Medal at The Great British Food Awards 2026.
"This recognition reflects the enduring values of Bettys, the finest ingredients, best quality, traditional craftsmanship and a deep connection to our Yorkshire roots.
"Most importantly, the award belongs to the talented bakery team, whose skill, passion and care go into making our Yorkshire shortbread every day.
"Their commitment to excellence helps ensure that our products reflect the heritage, quality and attention to detail that customers have associated with Bettys for generations."
Emily Sergeant -
8th October 2023 
