McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.
Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.
You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.
And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.
That’s right, we’re talking Gold Bar meets digestive biscuit.
There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.
Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.
McVitie’s parentcompany, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.
The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.
Image: The Manc Group
“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.
Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.
One fan has simply called them “an absolute game-changer”.
“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.
McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.
They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.
Aldi has brought its viral garlic bread-flavoured crisps back to stores across the UK, and for a bargain price too.
The budget supermarket chain is absolutely no stranger to bringing out some weird and wonderful food concoctions, many of which have seen shoppers flocking to their nearest store - but judging by reaction on social media and their popularity over the years, it sounds like Aldi has properly knocked it out the park with this creation.
By combining two of Brits' most beloved food obsessions, garlic bread and crisps, Aldi has created the ultimate snacking combination, and they're now back on shop shelves across the UK after going viral when they were first released back in 2024.
And they'll only set you back £1.15 per sharer bag, too.
Aldi's viral garlic bread-flavoured crisps are back in UK stores / Credit: The Manc Group | Rawpixel
If you're looking to get your hands on a bag, then you can expect the crisps to be 'packed full of fin-gar-lickin’ good flavour', according to the retailer.
Shoppers are then hit with the delicious taste of smoky garlic, all while 'experiencing the hearty crunch' that's known to come with Aldi’s premium Specially Selected crinkle cut crisp style.
When the crisps were first released a few years back, a couple members of The Hoot team headed to our local Aldi store to grab a packet of the new creation - and we can confirm that they are, in fact... garlicky.
Aldi's calling them the 'perfect dinner party nibble' or the 'ultimate partner to any summer picnic', and to be honest, we couldn't agree more.
We're gonna say it... run don't walk to your nearest Aldi store.
Featured Image - The Manc Group
Shopping
New and improved LEGO store with Yorkshire-inspired models announces opening date
Clementine Hall
The 456sq m store will give shoppers the chance to fully immerse themselves in the world of LEGO building.
No matter what age, you just can't beat a bit ot LEGO.
And it's safe to say that excitement is well and truly building (get it?) as the LEGO Group has announced its new store will open at Trinity Leeds on Thursday April.
To celebrate the opening there will be specially-designed, Yorkshire-inspired LEGO models available to see and pose with on launch day.
The new and improved store will include a LEGO Pick a Brick Wall, where shoppers can search for the perfect piece to complete their masterpiece, start a brand-new build, or customise an existing LEGO set.
Images: Supplied
There will also be free build challenges and events in-store, as well as a create your own LEGO Minifigures area giving customers the chance to mix and match from a wide selection of pieces, with ‘Brick Specialists' on hand to offer expert advice.
Steven Foster, Centre Director at Trinity Leeds, said: “The new LEGO store is bigger and better than ever before with some incredible interactive elements that will allow creativity and imaginations to flourish. As the only LEGO store in West Yorkshire, it has already proved incredibly popular here at Trinity Leeds, and this new store will bring even more of what LEGO fans love.”
The new LEGO store comes alongside a whole host of new openings inside Trinity, including schuh, Jerk Junction, Lane7 and Footasylum.
Emily Sergeant -
9th July 2024 
