McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.
Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.
You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.
And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.
That’s right, we’re talking Gold Bar meets digestive biscuit.
There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.
Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.
McVitie’s parentcompany, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.
The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.
Image: The Manc Group
“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.
Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.
One fan has simply called them “an absolute game-changer”.
“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.
McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.
They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.
Le Creuset will be bringing its biggest-ever in-person event to Yorkshire next month, offering massive discounts on its hit cookware pieces.
The Factory to Table Sale will be heading to Harrogate, filled with all of Le Creuset's most popular items, from salt and pepper grinders to casserole dishes.
And they've said that the sale will include some rare colours, unusual shapes, and pieces you won’t typically find in the brand’s UK boutiques and outlets.
Taking over the Great Yorkshire Events Centre from Friday 25 to Sunday 27 September, there'll be loads of Le Creuset cookware for up to half price.
And this isn’t just any old warehouse clear-out. The event is billed as Le Creuset UK’s biggest-ever in-person event, with more cast iron cookware on offer than ever before.
Expect plenty of the brand’s instantly recognisable pieces, alongside limited-edition colours and harder-to-find designs.
The biggest-ever in-person Le Creuset event is coming to Yorkshire. Credit: Fever
Among the tempting finds are seasonal favourites including the pumpkin and petal casseroles, making this one for anyone who likes their kitchenware to be as decorative as it is practical.
The sale takes place across three days at the Great Yorkshire Events Centre, Great Yorkshire Showground, Harrogate, as follows:
Friday 25 September - 9.45am–7pm, with last entry at 6.15pm
Saturday 26 September - 9am–6pm, with last entry at 5.15pm
Sunday 27 September - 9am–5.30pm, with last entry at 4.45pm
Tickets are allocated to pre-booked time slots, and under-16s will need to be accompanied by an adult.
The catch? Tickets haven’t gone on general sale yet. You can join the waitlist nowfor exclusive presale access, giving you the chance to get in before the wider public.
So, if your kitchen has been crying out for a new Dutch oven, or you simply enjoy the thrill of finding a bargain in a very attractive shade of red, Harrogate might be worth the trip this September.
IKEA to launch its own online marketplace full of second-hand furniture
Emily Sergeant
IKEA will be launching its own online marketplace full of second-hand furniture.
Just like the ever-popular Facebook Marktplace, the IKEA second-hand marketplace is a dedicated space where pre-loved IKEA products can find a new home.
In bid to make affordable second-hand home furnishings easily accessible, the new online platform will enable customers across the UK to connect with one another directly, so they can buy and sell pre-owned IKEA items locally.
Designed specifically for IKEA products, the marketplace will provide everything shoppers need in one place.
The Swedish retailer is already known and loved for its 'functional' and 'affordable' home furnishings, all produced with care for people and the environment, but the launch of the new IKEA second-hand market place will make it just as easy to pass on an old favourite as it is to find a new one.
IKEA is launching its own online marketplace full of second-hand furniture / Credit: Supplied
"At IKEA, we are always looking for new ways to make life at home even better and help our customers discover products they love," a spokesperson for the retailer said.
"With the launch of IKEA second-hand marketplace in the UK, we’re taking a meaningful step toward creating a destination that simplifies access to pre-owned IKEA furniture.
"Our goal is to make passing on beloved IKEA pieces as seamless as possible.
"We’re creating a trusted and vibrant space to make it quick and easy for our IKEA Family members to trade directly with one another. We want the process for buying and selling pre-owned IKEA products to be simple, accessible and rewarding."
Detailed information regarding the official launch and how customers can get involved will be made available in the coming months.
Emily Sergeant -
9th July 2024 
