Leeds

Inside Pop Mart Leeds – the viral toy store that has taken the world by storm

Labubu lovers assemble.

Clementine Hall Clementine Hall - 30th January 2026

The moment you've all been waiting for has arrived, Pop Mart has opened on Briggate.

If you were one of the many who were swept up in the viral Labubu craze last year, then you'll know exactly what we're talking about.

But if you're not familiar, then allow us to fill you in.

Pop Mart is a Chinese toy chain famed for its huge collection of designer toys and collectible items, often attracting fans from far and wide who are prepared to queue up outside the doors before opening.

The brand is most famously known for stocking Labubus.

A Labubu is the name of the viral plush toy created by Hong Kong-born, Netherlands-raised designer Kasing Lung, who drew inspiration from his love of fairytales to make this worldwide cuddly phenomenon.

They have been flying off the shelves and even creating some controversy, with some shops refusing to stock them due to customers fighting over them in the streets.

The new Leeds store, located in the old Dune site at the top of Briggate, is as joyful and as colourful as you'd expect.

The shelves are stacked to the brim with all the blind boxes you could ever want, but we don't see them sticking around for long as punters were already queueing round the block hours before they opened their doors this morning, 30 January.

With Yorkshire Pop Mart fans now being able to grab their next collectable here in Leeds rather than trekking across the Pennines to Manchester, we've no doubt it's going to go down an absolute storm.

Peter Shipman, Head of Europe and Managing Director at POP MART, said about the opening: "Bringing POP MART to Leeds is more than just opening a new store; it’s a long-awaited thank you to our fans in
Yorkshire, who have long championed our brand and products.

"Our arrival here was only a matter of time! We are thrilled to create a space that sparks joy for both longtime collectors and newcomers alike."

So, which blind box are you going to buy first?

Read more: Cult favourite burger chain Burgerism given green light to open in Leeds suburb

Featured image - The Hoot Leeds