A BrewDog advert claiming its fruit-flavoured beers can be considered “one of your five a day” has been banned by the Advertising Standards Agency.
As part of a marketing email that was sent out to customers back in July promoting beers with names such as ‘Pineapple Punch’, and ‘Lost In Lychee & Lime’, popular brewery BrewDog claimed the drinks could be considered as “one of your five a day”.
But after someone complained to the Advertising Standards Agency (ASA) that the phrase was considered wrong and misleading, the advert has now been banned, reports The Manc.
The ASA said consumers “would not expect advertisers to include such claims”.
Image: ASA
Addressing the complaint and confirming the banning of the advert, the ASA said: “The ASA acknowledged that the subject heading ‘one of your five a day’ might be interpreted by some consumers as a humorous nod to the fruit-flavoured beers featured in the body of the email.
“However, because the claim referred to well-known government advice on health and wellbeing, we considered that, in general, consumers would not expect advertisers to include such claims unless the advertised product was recognised as meeting the requirements of that advice.”
Image: BrewDog
The ASA added that many consumers would be aware that some craft beers contain an unusually high amount of fruit, but in general, they would be uncertain as to whether this would be counted as a portion.
Because of the this, the advert has been banned and must not re-appear in its current form.
BrewDog then agreed in response to the ASA ruling the advertised beers did not count towards a consumer’s five a day.
Image: BrewDog
Yet, the company sarcastically followed this up by admitting the advert was just “tongue in cheek” and only sent out via email to existing customers likely aware of BrewDog’s “playful” marketing style, believing they would generally understand that alcoholic beverages are not equivalent to portions of fruit or vegetables.
“We respect the ASA’s decision and are happy to confirm that beer is not a fruit or a vegetable,” a spokesperson for BrewDog said in response.
A new Souvlaki Corner is set to open in south Leeds.
If you're a Leeds local who loves food, then you'll have most likely heard and dined at Souvlaki Corner.
It's an absolute gem of a restaurant and takeaway, situated in Wortley selling fabulous authentic Greek food at a great price.
And now they're opening a new site in the nearby town of Morley which is going to be even bigger and better. Get in.
The new site will feature a bigger space with more seating, offering both dine-in and takeaway options, as well as a brand-new bar.
Images: The Hoot Leeds
Now you're talking our language.
Souvlaki Corner told The Hoot: "We’re excited to confirm that Souvlaki Corner will be opening a new site in Morley, Leeds. Our targeted opening is in around four weeks, although we don’t have an exact opening date yet and will confirm this closer to the launch.
"One of the highlights of the new restaurant will be a traditional Greek spit where we will cook whole lamb in the proper Greek way. It will be cooked over charcoal to give the authentic Greek flavour that people would experience in Greece.
Images: The Hoot Leeds
"Our chefs are Greek, bringing authentic knowledge and experience from Greece. The interior design will also reflect the style of the Greek islands, so when people visit they will feel like they are stepping into a little part of Greece."
They continued: "Souvlaki Corner was created to bring authentic Greek street food to Leeds, focusing on freshly grilled souvlaki, gyros, and traditional flavours served quickly and affordably. Since launching our first location, the response from customers has been fantastic, and Morley felt like the natural next step as we continue to grow."
Neighbourhood Leeds bistro hailed as ‘a bit horny’ and ‘brilliant’ by national critic Camilla Long
Clementine Hall
Food critic Camilla Long visited Leeds for her latest review for The Times with her sights set on Horsforth's finest - Bavette Bistro.
Ever since opening back in 2024, Bavette Bistro nestled in the leafy suburb of Horsforth has made waves across the country for its sheer brilliance.
It's pretty much received five star reviews across the board and been handed awards from left, right and centre. And rightly so.
The Good Food Guide crowned Bavette the best local restaurant of 2024, and Michelin handed them a well deserved Bib Gourmand - so it's safe to say it's not just us who think it's really something special.
So it was only a matter of time until The Times popped in for a review, and this one is truly glowing.
Images: The Hoot Leeds
The review labels Bavette as "warm, unmannered and unpretentious" as well as "authentically French".
Long describes the food as "gorgeous, confident, surprising" with a menu that "isn’t too long" and "filled with sturdy, noble dishes, whiffing mightily of the sea and the soil."
It continues: "All of it made with generosity and cheer, served fast by nimble waiters, with a long, if slightly eccentric, wine list. To bang out French dishes with this much fiddly detail and to do it to a full room is not easy. Yet all four courses came in under two hours, for about £75 a head, which in London terms is nothing.
"It’s not that this place was perfect, it’s that it was decidedly not perfect. A bit too much chat about the menus; the oeufs in the meurette not quite runny enough. But the point is: it didn’t matter. All of it came charmingly together. It felt relaxed, just right."
The review is then wrapped up with a pleasing five stars, the cherry on top of the cake.
It's a review only restaurants can dream of, and we can't think of a more deserving team - congratulations Bavette.
The Hoot -
7th December 2022 
