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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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1,500 miles of roadworks lifted to help ease traffic this bank holiday weekend
1,500 miles of roadworks have now been lifted across the UK.
With half term well underway already, and now millions of drivers set to hit the road over the next five days as Easter bank holiday weekend arrives, giving Brits two extra days off, National Highways has now confirmed that, as of today (Thursday 2 April), around 1,500 miles of roadworks have been lifted nationwide.
Roads are expected to be ‘especially’ busy tomorrow in particular (Good Friday), National Highways predicts, as this is the day people are most likely to head on a spring getaway.
So, in a bid to help ease congestion for drivers up and down the motorways, roadworks have been removed up until Bank Holiday Monday (6 April).
“By keeping 98% of routes clear, we’re supporting the wider economy where it matters most to tourism, freight, and local businesses,” National Highways said in a statement.
1,500 miles of roadworks have been lifted to help ease congestion for drivers this bank holiday weekend / Credit: pxfuel
The decision to lift the roadworks comes as a new national survey revealed a total of 71,254 breakdowns were recorded in spring (March–May) last year, compared with 56,702 in 2022.
It also showed that more than one in two (53%) UK drivers have broken down on a motorway or major A-road in their lifetime, highlighting how common the experience is for both drivers and passengers, and why it’s important to take relevant safety precautions from all sides.
29% of drivers think their breakdown could have been prevented with simple vehicle safety checks, but 17% admit to rarely or never conducting these.
National Highways echoes the statement that most of these incidents could be avoided through ‘quick and basic’ checks, and is urging drivers heading away this bank holiday weekend to familiarise themselves with how to do these before hitting the roads, so they can reach their destinations safely, saving costs and reducing delays for all road users in the process.
“Millions of people will be hitting the roads over Easter, and we want everyone to have a safe and smooth journey,” commented Colin Stevenson, who is the Road Safety Information Lead at National Highways.
“A few simple checks can help to prevent many of the breakdowns we see each year and help drivers avoid unexpected delays, cost and stress.
“Our teams work around the clock to keep motorways and major A-roads moving and these small steps from drivers can make a big difference.”
Millions of UK workers to receive pay rises from today as National Living and Minimum Wage increases
Emily Sergeant
Millions of workers across the UK are set to begin receiving substantial pay rises from today.
After the Government announced back in November that it would take the recommendations made by the Low Pay Commission, and increase both the National Minimum Wage and National Living Wage, those changes have now come into force in a bid to ensure people on lower incomes are ‘properly rewarded’ for their work.
If you’re unfamiliar with the Low Pay Commission, it’s an independent body made up of employers, trade unions, and experts whose role is to advise the Government on the minimum wage.
As mentioned, the rate recommendations introduced today were agreed unanimously by the Commission.
Millions of workers in the UK are getting pay rises from today / Credit: John Kakuk (via Unsplash) | Pexels
This means that the living wage, for eligible workers who are aged 21 and over, has now risen by 4.1% from today to £12.71 an hour.
For a full-time worker, that means a pay increase of £900 a year.
The National Minimum Wage rate for workers aged 18 to 20-year-olds has also increased today by 8.5% to £10.85 an hour, and then for 16 to 17-year-olds, and those on apprenticeships, the rate has increased by 6% to £8 an hour.
“The recommendations we made last autumn sought to balance the need to protect the economy and labour market, whilst providing a real-terms increase for the lowest-paid members of society,” commented Baroness Philippa Stroud, who is Chair of the Low Pay Commission.
“A lot has changed since we gave our advice to the Government last autumn, and we are now beginning to gather evidence for recommendations later this year.
“The current economic uncertainty makes it essential that the Commission hears from those affected by the minimum wage and builds consensus for evidence-based recommendations.
Workers aged 21 and over are now legally entitled to the National Living Wage after the age threshold for the highest rate was lowered from 23 in 2024.
National Minimum Wage rates are available to workers aged 16 upwards.
The Hoot -
24th March 2023 
