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TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
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People from Yorkshire wanted to take part in next series of BBC’s popular Gladiators reboot
The BBC is back casting for the next series of Gladiators, and producers are looking for people from Yorkshire to take part.
The gladiators are ready for a new series… but are the contenders?
That’s right – arguably the most exciting and energetic sports entertainment game show of all time is coming back for another series following its long-awaited reboot back in 2025, and that means that the BBC is looking for some brave new contestants to take part.
Yorkshire residents are among those producers are calling on to consider sticking an application in.
Unfamiliar with the premise of Gladiators? The massively-popular series – which is based on an American show of the same name – sees four contestants compete in a number of physical challenges against the ‘Gladiators’, all with the aim of securing as many points as possible for the final event, which is known as ‘The Eliminator’.
Image: BBC
Contestants battle against each other to win a place in the grand final, and ultimately be crowned the champion for the series.
Putting out a UK-wide casting call on the BBC website this week, producers Hungry Bear Media wrote: “Gladiators, one of the most exciting and energetic sports entertainment game shows ever is back for a fourth series.
“We are on the look out for the bravest members of the British public who have the speed and skill to take on our superhuman Gladiators.”
Reckon that’s you then?
With filming set to start soon, applications are now open for the new series of Gladiators, and all you need to do to be in with a chance of being selected as a contestant is being over 18 years old, and fill out an application form.
You can apply on the BBC website here, before applications close on 31 May 2026.
Reverend and the Makers frontman Jon McClure becomes chairman of Sheffield FC
Danny Jones
Reverend and the Makers frontman Jon McClure has officially been confirmed as the new chairman of the oldest football team in the world, Sheffield FC.
He might be a die-hard Wednesday fan, but given the turbulence his lifelong club have been through over the past couple of years, maybe this is the start of a new love affair.
Sheffield FC had teased that important news was coming soon earlier this month, simply writing on socials: "Not long until we can tell all. We’ve been sitting on something big."
As it turns out, the news is that one of the Steel City's most famous and beloved sons is now part of the club's new ownership structure. McClure quickly took to social media to help join in with the announcement as well.
The veteran indie frontman and Day Fever co-founder has continued to branch out from solely music-related ventures, having gone into business not only with multiple names for the smash hit afternoon-into-early evening music festival, but also joining forces with a fellow Sheffielder.
Since November of last year, Jon's has often appeared alongside his brother Chris, who plays the comedy character of 'Steve Bracknall' on the Game's Gone podcast.
A bit like Yorkshire's answer to Alan Partridge, there remains a sporting throughline in pretty much all of the 44-year-old's career at the moment - now so more than ever.
Speaking online, McClure said: "What am I doing at the world’s oldest football club, you ask? Well, meet the new chairman of Sheffield FC.
"Our vision is that we honour the club’s roots and pay homage to its incredible history, whilst restoring it to its former glory." He's already been making his presence known around their home ground.
— Sheffield Football Club (@sheffieldfc) March 3, 2026
While some are still looking for updates on the plans to bring the historic outfit back closer to Sheffield proper - the non-league club currently playing at The Home of Football Stadium in Dronfield, Derbyshire - this fresh start for the now oft-neglected native minnows has still sparked some excitement.
At present, 'The Ancients' are in the process of developing a new 5,000-seater arena at the old Sheffield Transport Sports Club site in Meadowhead, which was initially slated to open this year.
But as for the musician, he went on to add that "There’s a lot to be done, but we’re ready to get stuck in and give Sheffield FC the love it deserves"; McClure and co. have dubbed this "a new chapter" for "the first in the world", and the update will no doubt bring some fresh hope to the organisation.
What do you make of the announcement, and is a local figure like Reverend and the Makers' Jon McClure the right person to help take over this community cornerstone and national institution?
The Hoot -
24th March 2023 
