Warburtons has unleashed its latest bakery innovation to the world, and a lot of people aren't convinced.
We all know that the crumpet is a truly iconic British snack, right? And Warburton's best-selling version of the crumpet is one of the most beloved there is – with a whopping 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Popular pizza pop-up Edges Pizza has opened a permanent home in Leeds city centre.
Last summer you may have had the privilege to enjoy a slice of Edges Pizza at one of their many pop-up residencies across the city.
Their longest stint was at the sun-drenched roof terrace of Green Room, and it's safe to say their pizza went down an absolute treat.
Since then they've been a little quiet, but all for good reason. Edges Pizza has just opened a permanent new takeaway under the arches in Holbeck, and it's absolutely class.
Images: The Hoot Leeds
Owners Grace and Edge who are from Harrogate opened Edges two years ago, taking inspiration from trips to New York over the years.
They've completely transformed the space into a proper love letter to the big apple. It will operate mainly as a takeaway, but there is a small seating area where you can perch and tuck into your pie.
Images: The Hoot Leeds
The menu is perfectly curated, consisting of eight pizzas and three dips. And trust us, they are absolutely massive.
We opted for the American Hot with spicy pepperoni, banana peppers and parmesan as well as the mushroom pie topped with garlic creme fraiche and chestnut mushrooms.
Drizzled and dunked into moreish hot honey, it's rivalling some of the best pizza in the city.
Images: The Hoot Leeds
For now, grabbing a pizza from Edges operates through a pre-order system. Pre-orders open at 12pm the day before via their website, you can pick your collection time and then you simply have to rock up and get your pizza.
There's loads of parking available nearby and if there are any remaining slots available you can pre-order up to an hour before collection.
We've got a feeling they're going to very busy indeed.
Dishoom announces official opening date for new Leeds restaurant
Clementine Hall
It's the moment we've all been waiting for, Dishoom is coming to Leeds.
The whispers of Dishoom's arrival in Leeds city centre have been going on for a while now, but over the past few weeks it has started to feel very real.
Taking over the beautiful old Flannel's site on the coveted Vicar Lane, signs started to pop up for Dishoom and work was cracking on fast.
Well now, we have an opening date - and we don't have long to wait.
Dishoom Leeds will open on Monday 3 August, with guests being able to enjoy 50% off food during an initial soft-opening period, ahead of the official opening on Friday 14 August.
Images: The Hoot Leeds
As with every Dishoom café, the Leeds restaurant begins with a story. This one takes inspiration from the extraordinary true events surrounding the explosion of the SS Fort Stikine in Bombay Dock in April 1944, a wartime disaster that sent gold bars flying across the city.
Legend has it that some of the missing gold was never recovered. Some was discovered embedded in walls and rooftops across Bombay. Other pieces quietly disappeared into the hands of lucky citizens, melted into bangles or hidden away in drawers.
Dishoom Leeds reimagines the fortune made from the gold bars and guests will discover subtle references to the glamorous mid-century details through the interiors and artwork, giving playful nods to Bombay’s golden age.
With all day dining available, guests can dine on the beloved breakfast right through to late evening feasting, with the café will serve a lovingly curated menu of Bombay comfort food inspired by the city’s cafés, grills, street stalls and family kitchens.
Shamil Thakrar, co-founder, also known as Head Babu, at Dishoom, said: “Leeds is a city with tremendous warmth, creativity and character, full of people who know the value of gathering together over good food and drinks. Bringing Dishoom here has long been a dream for us.”
"The story behind this café is rooted in one of Bombay’s most extraordinary moments – the day gold bars fell from the sky after the explosion of Fort Stikine in 1944. Amidst the tragedy and chaos, there were also tales of unexpected fortune, human resilience and hopeful reinvention. We were captivated by this, and we cannot wait to welcome Leeds into the café that pays homage to the heritage of Bombay.”
Emily Sergeant -
11th April 2023 
