Co-op has just launched a new grocery delivery service in Leeds city centre that’s running 24-hours a day.
In a bid to “respond to growing demand” for quick and easily-accessible groceries from consumers, such as shift workers, parents of young families, and late-night revellers in particular, the supermarket retailer has decided to begin offering 24-hour grocery delivery services in three major city centres – London, Manchester, and of course, Leeds.
It comes after new research from Co-op apparently shows that more than 40% of online shoppers would use an 11pm to 5am delivery service if it was available.
This figure then rises to around almost one in two consumers who are aged between 18-44, with the service believed to be most popular for Gen Z shoppers aged 18-24 (52.3%) out of everyone.
The new research also revealed than an estimated six million UK adults believe the main reason they would use the extended 24-hour service if it was available to them would be due to their work pattern or their shifts.
Co-op says it’s launching the new service this month in places where there is strong online grocery demand at “non-traditional times”.
Stores have been selected based on the local demographic, a concentration of delivery driver availability, and where the premises is already staffed around the clock for replenishment purposes.
Groceries will be delivered through Co-op’s e-commerce partners Uber Eats.
”Meeting the needs of our customers is at the heart of our approach,” explained Chris Conway, who is Co-op’s E-Commerce Director, as the new 24-hour service was announced.
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Featured Image – Jon Super (via Co-op)
