In a first for the UK, Iceland has announced plans to introduce a special in-store discount for over-60s.
At the start of the pandemic, the supermarket led the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Now, it's introduced a new 10% off discount for over-60s - acting in response to the spiraling cost of living crisis currently gripping the UK.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested, reports The Manc.
Image: Wikimedia Commons
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Image: Iceland
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
In another hit to the high streets, Claire's Accessories is shutting up shop across the UK and Ireland after entering into administration yet again.
Falling into an unfortunate financial status for the second time in less than a year, Claire's will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire's closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded in America way back in 1961, Claire's has enjoyed a presence across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they've struggled not just to remain profitable but to compete full stop.
They filed for bankruptcy in the US in August 2025 after having already concluded operations in Spain, Belgium, and the Netherlands.
For many, the outcome isn't all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
Slam Dunk festival’s statement in full as director steps down amid allegations
Daisy Jackson
Slam Dunk festival has shared a statement confirming one of its directors has stepped down, in the wake of allegations.
The popular punk festival takes place next month across two sites, one of which is here in Leeds.
This year's line-up is set to include headline performances from the likes of Good Charlotte, Knocked Loose, Sublime, and Taking Back Sunday.
But Slam Dunk has been hitting the headlines for all the wrong reasons this week after allegations against one of its directors came to light.
Slam Dunk said in its statement, which did not get into specifics about the nature of the allegations, that the festival 'remains committed to maintaining a safe, respectful, and inclusive environment for all employees, partners, and customers'.
They added that the director has stepped down, but 'strongly refutes' the allegations.
The statement then promised 'transparency and honesty' and said that more updates would be provided when appropriate.
Slam Dunk wrote: "We are aware of allegations published yesterday relating to one of our directors. We take these allegations seriously and understand that they may be distressing and hard to process for our community.
"Our Slam Dunk fans, staff, and artists are, as always, our top priority.
"While he strongly refutes these allegations, the director in question has agreed, in consultation with the board, to step down from Slam Dunk operations while this matter is ongoing.
"Slam Dunk remains committed to maintaining a safe, respectful, and inclusive environment for all employees, partners, and customers.
"Our values and culture are fundamental to how we operate, and we are committed to upholding them.
"It would be inappropriate for us to comment further on an ongoing legal matter.
"However, we promise transparency and honesty to our Slam Dunk community and will provide updates when it is appropriate to do so."
Slam Dunk returns to Temple Newsam in Leeds on Sunday 24 May.
Georgina Pellant -
20th May 2022 
