It comes after research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021.
Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis, reports The Manc.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
After making a name for itself over in Leeds city centre, Alfonso's Deli 2.0 has touched down in Horsforth.
Famed for it’s toasted Cuban sandwiches, stacked subs and loaded breakfast bagels - Alfonso's Deli in Leeds' beautiful Grand Arcade serve up some of the best sandwiches in the city.
They've built up such a good reputation in fact, that they have now opened a second deli in the up-and-coming suburb of Horsforth.
Located in a prime location on New Side Road, this deli has a slightly different look to their original space, complete with a beautiful red awning and stuffed to the brim with American memorabilia.
Images: The Hoot Leeds
Here you can find fresh Cuban coffee which goes wonderfully with their authentic toasted Cubano sandwiches, perfectly crafted with their house-made bread which are then pressed made-to-order.
New for Horsforth, they're now serving New York deli sandwiches on brand-new house schiacciata bread.
And the bread is as fresh as it gets, made in their own bakery downstairs alongside a selection of New York deli bakes.
Images: The Hoot Leeds
Stuffed with toppings such as smoked deli meats, cold cuts, fresh cheese and whatever else you fancy.
Oh and it doesn't stop there, you can also buy a cigar if you fancy it alongside a selection of merch, hot sauces and provisions like tinned fish.
So whether you're stopping by on your way to work for a morning coffee or treating yourself to a stellar sandwich for your lunch, Alfonso's Deli is here to whisk you away to Miami for the afternoon.
Images: The Hoot Leeds
They're officially opening their doors to the public this Thursday 15 October, and we just know it's going to go down and absolute storm.
Make sure to pop down and give them a big warm welcome to the neighbourhood.
‘This recognition belongs to you’ – Leeds restaurant added to the Michelin Guide just months after opening
Clementine Hall
A newcomer to the Leeds foodie scene has been added to the coveted Michelin Guide.
You may remember back in April when a Leeds icon was reborn under a different name.
The Smithfield took over the site that was home to The Reliance for more than two decades, and it's safe to say it exceeded expectations.
The team transformed the site to its former glory, taking the site's exterior back to its memorable dark red. But the efforts to recapture the essence of the iconic old venue go way beyond that.
Images: The Hoot Leeds
The Smithfield, a collaboration between Crooked Brewing and Chef James Donovan, offers simple dining with seasonal food and natural wines.
It's the sort of place where you can rock up for a plate and a glass people watching through the huge window on North Street, or really get stuck into a sharing pie and chips with friends on a Saturday afternoon.
Either way we love it, and it seems we're not the only ones as The Smithfield has been added to the Michelin Guide just five months after opening.
Images: The Hoot Leeds
Announcing the great news to Instagram, The Smithfield said: "We’re very pleased and grateful to have been included in the Michelin Guide.
"To get this kind of recognition so early in our journey is a real honour, and one we certainly don’t take for granted.
Images: The Hoot Leeds
"Thank you to our wonderful guests for your continued support. Also, huge thanks to our brilliant team. The Smithfield is what it is because of your hard work, enthusiasm, energy and diligence. This recognition belongs to you.
"We’re just getting started, and our focus remains the same: creating a welcoming space for our community, serving food and drink we’re proud of, championing great British and local produce, and contributing our small part towards Leeds’ brilliant hospitality scene. The Smithfield."
The Hoot -
15th August 2022 
