It comes after research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021.
Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis, reports The Manc.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
One of the city's best independents is expanding into a bigger premises.
Shokupan on Wellington Street is a proper little gem that food-lovers across Leeds will rave nonstop about if given the opportunity.
Husband and wife team Alan and Alison took inspiration from trips around the world to bring a taste of Japan to the city and over the past few years it's gained a loyal following.
They're famed for their delicious Japanese sandos made with pillow-like fluffy shokupan bread, stuffed with everything from crunchy chicken katsu and flavourful pork to fresh strawberries and whipped cream.
But it's not all just about sandwiches, they also serve rice bowls and katsu curries as well as small bites such as chicken karaage and octopus balls.
Their food is so bloody good, that they've had to find a better location and this time it's slap bang in the city centre on Central Road.
And they're joining brilliant company too, with the likes of House of Koko and Vinyl Grounds as neighbours.
Announcing the very exciting news to Instagram, Shokupan said: "You guessed right…we are moving to Central Road, LS1 6DE. We are nearly there…
Images: The Hoot Leeds
"All the building work is complete and now we are finishing off the decorating. You might also start to see some signage appearing over the next few days…It has been lovely seeing some of our customers dropping by to see us whilst we slowly lose our sanity.
"Powered on caffeine and determination! Not long to go before we can announce our opening date and welcome you through the doors."
We can't wait to check out the new space, keep an eye on their opening date here.
Cult favourite burger chain Burgerism is officially coming to Leeds this August
Clementine Hall
An award-winning burger chain is coming to one of Leeds' suburbs.
If you don't know Burgerism, then get to know.
The Manchester-based burger chain is known by many for its incredible smash patties and quick, reliable service.
Their concept is simple: good burgers made with quality ingredients and cooked fresh to order. Delicious.
And it's not just burgers, they've also got some great wings and fries available too with a range of homemade sauces on offer for dunking, drizzling and devouring. We're a particular fan of the buffalo wings with their garlic ranch dip.
The chain used to have a dark kitchen on the outskirts of the city where people could order via Deliveroo, however this closed down and since then there's been a Burgerism-shaped hole left in our foodie scene.
Image: The Hoot Leeds
Burgerism recently applied to move into a vacant shop unit in Meanwood at 605 Meanwood Road, seeking change-of-use planning permission for the former Papa Johns site which was previously only allowed to serve...well, pizzas.
And the plans have now been approved, which means Burgerism will officially be coming to Leeds. Hurray!
Burgerism's new takeaway will be walking distance from the The Meanwood Tavern, perfect for those looking for some post-pint burgers.
It will be strictly takeaway with no dine-in option available.
The brand-new Burgerism will employ 15 people from the local area with food being served between 11am and 11pm.
We'll keep you up to date as and when we find out more, but for now we're aware that Burgerism Leeds is set to open this August.
The Hoot -
15th August 2022 
