Energy drink brand Red Bull has been revealed as Leeds United's new shirt sponsor after the brand purchased a minority stake in the club.
With Red Bull continuing to grow the already massive sporting arm of their global franchise, they are set to grace the front of the Whites' kit from the start of next season.
Announced as part of a new collaboration that also sees Red Bull become Leeds' official energy drink partner, this is the multinational conglomerate's first foray into English football.
The Austrian company already owns other teams like native RB Salzburg, RB Leipzig in Germany and the New York Red Bulls in the US, among various other partnerships across various disciplines, and now Leeds is the latest in the portfolio.
Leeds United is proud to announce a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season
Although the full terms of the "multi-year agreement", the minority deal is said to be one of the biggest in EFL history and sees yet another chapter of ownership for the Champinship club after they were bought up by 49ers Enterprises in July 2023.
As explained in an official statement from the club: "Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on the front of Leeds United men’s and women’s first team kits.
"Red Bull will also become the club’s Exclusive Energy Drink Partner with branding featured inside Elland Road and during the club's official media appearances."
The iconic brand isn't the only new source of backing over at Elland Road either, as earlier this month actor and LA FC owner Will Ferrell became the latest celebrity to tie his name to the Yorkshire side.
Although the club has assured fans they will not be adding the usual 'RB' prefix to their name, the arrival of Red Bull's investment hasn't gone down well with everyone.
While the domestic and continental progress of their counterparts, in particular, has got many fans excited about not just returning to the Premier League and consolidating their position in the top flight but maybe even Europe, others are less optimistic.
You only have to check the comments below the announcement to see what many are saying: "So lads we are the most hated club in the country, we need to take it to the next level!! Let's get in someone who are one of the most hated owners in Europe!!
What do you make of it, Whites - just happy to see more money being pumped into the club or is a big multinational like this getting involved a concern for you?
Featured Images — Batpaq (via GoodFon.com)/Leeds United
Business
End of an era as Harvey Nichols is leaving Leeds after 30 years on Briggate
It's time to say goodbye to one of Leeds' most recognisable shops.
One of Leeds’ most iconic shops is set to undergo a major makeover - as Harvey Nichols is reportedly leaving Briggate after three decades.
The luxury department store has been a staple in the heart of Leeds since 1996, but its days under the famous Harvey Nichols name are coming to an end.
It has been reported that the store is set to become a Flannels, following the takeover of Harvey Nichols by Frasers Group earlier this year.
The brand was bought by Frasers Group after the luxury retailer entered administration in August.
At the time, Frasers said the business had faced “sustained trading and operational challenges” and that significant restructuring would be needed.
Now, Frasers boss Michael Murray has confirmed that Leeds and Bristol are the two stores set to lose the Harvey Nichols name and become Flannels.
Murray has said the group plans to invest in its Manchester store, while the future of the Knightsbridge flagship in London is also being considered.
Image: The Hoot Leeds
For Leeds, though, it means saying goodbye to a name that has been part of the city for almost 30 years.
And with another Flannels already sitting just a stone’s throw away, there are plenty of questions about what the change will mean for the city's already luxury-heavy retail offering.
Whether you've dined in the beautiful Fourth Floor Brasserie restaurant or enjoyed browsing the beauty hall over the years, we all have our own memories of Harvey Nichols and there's no doubt it will be missed.
For now, there’s no confirmed date for exactly when the Harvey Nichols name will leave Leeds but we will keep you updated.
Leeds microbrewery launches Crowdfunder campaign to open city centre taproom
Clementine Hall
A popular microbrewery in Leeds has launched a £40k Crowdfunder campaign to help them open a new taproom in the city centre.
Born in 2020, Tartarus Beers set out with the aim to produce high quality craft beer with a 'mythical edge'.
From a 100L kit to a 2500L brewery in Sheepscar just outside of Leeds city centre, they have grown to have a small cult following over the years.
They closed their Sheepscar taproom back in 2025, and now they're setting their sites on another location in the city centre so customers can enjoy a freshly poured pint of their lager, IPA or stout.
Images: Tartarus Brewery
And to help them get there, Tartarus have launched a Crowdfunder campaign of £40k asking their following to donate whatever they can to help them reach their goal.
Announcing the news to Instagram, Tartarus said: We are opening a bar in Leeds and would love your help!
"So many of you have asked when we would be opening our taproom or bar! We are excited to say the time is now!... or, well soon. Location to be announced but we can confirm it's in Leeds.
"We have launched a crowdfund and would love for you to get involved...We hope to see you all soon, at the Tartarus Tap!"
Images: Tartarus Brewery
"Expect international beers on tap and in the fridges, plus special events where we will be hosting international breweries! We will of course have a wide range of Tartarus Beers available on tap & in the fridges, plus meads, wines & no-low options. Oh and don't forget the rare bottles from our secret cellar."
So far, the campaign has raised £7,000 with prizes such as a branded t shirt, vouchers and discount cards available as incentives depending on how much you donate.
You can donate to the Tartarus Tap Crowdfunder here.
Danny Jones -
31st May 2024 
