Tesco is trialling personalised Clubcard offers which give customers tailored prices based on their purchases.
The supermarket ‘s Clubcard loyalty scheme has more than 20 million people signed-up nationwide, making it one of the most popular of its kind on the market, by far – but over the coming weeks, prices could begin to get cheaper for some than they already are as part of the new ‘Your Clubcard Prices’ scheme being trialled.
The scheme, which is being launched nationwide to a select group of people, will see shoppers sent new personalised offers every Wednesday, on top of all other existing deals.
These will be sent via the Tesco Clubcard app, and added automatically at the checkout.
At this moment in time, it’s believed to be unclear how many people are a part of the trial, and also how long the trial will last for.
What we do know, however, is that customers will be able to use their personalised offers multiple times for a total of seven days in larger Tesco stores, but at present, they unfortunately can’t be used in Express locations.
“We are constantly looking for ways to make Clubcard work harder for our customers,” a Tesco spokesperson explained.
“We are currently offering Your Clubcard Prices to a trial group of our Clubcard members, giving them offers on products they regularly buy at Tesco, in addition to the thousands of Clubcard Prices available to all Clubcard members each week.”
The news that Tesco is trialling personalised Clubcard offers comes after the retailer was advised by leading consumer watchdog, Which?, last February to make prices clearer for customers.
It also comes after the UK’s cheapest supermarket of 2024 has was revealed.
Read more: Leeds Student Union crowned the best small music venue of the year by Ticketmaster
Featured Image – Tesco
