Two young mums from Bradford have found their designs in high demand with Hollywood's A-listers after launching their own luxury children's wear brand.
P Diddy, Kylie Jenner and Snoop Dogg are just some of the famous Hollywood names who've been quick to snap up pieces from the House of Juniors' collection.
Founded by friends Natasha Formoy and Chantelle Etienne, the pair first worked from Natasha’s home alongside their full-time jobs in order to successfully set up their new business.
Over the past few years, they've gone from strength to strength - with no intention of letting the pandemic slow them down.
House of Juniors
Aimed at children aged 5-16, House of Juniors got its first big break in 2018 when it was chosen to showcase products at London Fashion Week's official children's runway Mini Mode.
Thinking outside the box, Formoy and Etienne brought down local kids from Yorkshire to walk in their show amongst brands such as Marc Jacobs and Karl Lagerfeld. Suffice to say, the event was a hit.
As a result of the catwalk's success, the pair were later awarded a campaign with Harper's Bazaar.
Still, it wasn't until P Diddy (aka Diddy) posted an image of his twin daughters Jessie and D’lila wearing the brands signature fur coats on his Instagram that the brand really started to skyrocket.
Fast getting a name for themselves amongst LA's celebs, Chris Brown, Snoop Dogg and Kimora were quick to follow - posting photos and videos of their children wearing pieces from the House of Juniors fashion line.
House of Juniors
"The demand for clothes has been insane since Diddy posted his daughter wearing one of our fur coats," said Natasha.
"The power of social media has been such an important part of creating awareness for our brand. It was surreal to see the clothes designed by two mums from Yorkshire being worn by the children of Hollywood celebrities."
More recently, the brand's iconic pink fur coat was seen in Stormi’s wardrobe in a recent post on Kylie Jenner's Instagram - with X revealing they are hoping it will make an appearance in this season of Keeping Up with the Kardashian's..
This year sees House of Juniors' founders travel to the USA to explore new retail opportunities, with their ultimate goal to be compared to Virgil Abloh's OFF WHITE (but for children).
They've also just collaborated with PUMA to produce a creative design due to reach stores across the UK, France, Germany, Ireland and America soon.
News
Take a look inside the huge Tulip Festival that’s just opened in Yorkshire with over one million tulips
Farmer Copley's Tulip Festival is back and it's just as beautiful as we remember.
Spring has officially sprung and with it, so does Farmer Copley's iconic Tulip Festival that officially opened last Sunday.
Based in West Yorkshire, nestled between Pontefract and Featherstone, the Copley family really know how to get you feeling ready for the season ahead.
Just moments after entering the festival, we can assure you that winter will feel like a distant memory.
Images: The Hoot Leeds
Spanning over 8 acres, Jack and the team have planted over 600,00 tulip bulbs consisting of 100+ different varieties of all shapes and colours that arrived directly from the Netherlands.
In addition to the 500,000 planted last year, that means there's over one million tulips to enjoy - now that is pretty impressive if you ask us.
Varieties include Carnaval de Rio, Tom Pouce, Gavota, Lily Flowering Mix, Blushing Appledorn, Wedding Dress and Rodolfo.
Images: The Hoot Leeds
The festival includes five sections that have been split by 5 metre walkways enabling the best customer interaction in the field.
There's two dedicated pick your own areas where a mix of bulbs have been planted to ensure that visitors have a wide range of tulips to explore, pick from and create the perfect bunch of tulips. How lovely is that?
Of course there's plenty of photo opportunities, fairground rides and a bar to enjoy the view with a tipple or two.
This really is the perfect family-friendly day out and with the weather looking gorgeous (for now), we'd take the opportunity to see the tulips looking their best whilst you can.
The festival is on until Sunday 3 May 2026, with tickets starting from just £9.
To find out more and to book your ticket, take a look at Farmer Copleys website. We'll see you in the tulip fields.
Popular Channel 4 series The Dog House is looking for people from Yorkshire to adopt rescue dogs
Emily Sergeant
Could you give a rescue dog a second chance in life? Now’s your chance.
The next series of hit Channel 4 show The Dog House is currently in the works, with producers on the lookout for people willing to give rescue dogs a forever home, and people from Yorkshire are being encouraged to apply.
Since first hitting our screens back in 2019, the award-winning series – which is currently in partnership with Woodgreen Pets Charity – has captured the hearts of viewers across the UK, sharing emotional stories of rescue dogs and the people hoping to give them a forever home.
Viewers get to watch incredible journeys of rescue dogs finding their perfect match.
Image: Channel 4
But the show demonstrates that it’s not just the dogs who are being rescued, many of their new owners also find their lives transformed in the process.
“Once again, we’ll be following the expert team of dog-matchers, meeting this year’s rescue dogs, and of course, getting to the know the amazing people who are looking to offer them a lifelong home,” a casting call for The Dog House reads on the Channel 4 website.
“We’re looking for people who are considering taking the incredible step of welcoming a rescue dog into their lives and are happy to share their reasons for doing so.
“If that’s you, then we’d love to get you know you.”
Does this sound like you then? Channel 4 is keen to hear the reasons why you may be looking for a new canine companion, so anyone who fancies applying for the show is asked to fill out an application form online.
Georgina Pellant -
30th May 2021 
