Two young mums from Bradford have found their designs in high demand with Hollywood's A-listers after launching their own luxury children's wear brand.
P Diddy, Kylie Jenner and Snoop Dogg are just some of the famous Hollywood names who've been quick to snap up pieces from the House of Juniors' collection.
Founded by friends Natasha Formoy and Chantelle Etienne, the pair first worked from Natasha’s home alongside their full-time jobs in order to successfully set up their new business.
Over the past few years, they've gone from strength to strength - with no intention of letting the pandemic slow them down.
House of Juniors
Aimed at children aged 5-16, House of Juniors got its first big break in 2018 when it was chosen to showcase products at London Fashion Week's official children's runway Mini Mode.
Thinking outside the box, Formoy and Etienne brought down local kids from Yorkshire to walk in their show amongst brands such as Marc Jacobs and Karl Lagerfeld. Suffice to say, the event was a hit.
As a result of the catwalk's success, the pair were later awarded a campaign with Harper's Bazaar.
Still, it wasn't until P Diddy (aka Diddy) posted an image of his twin daughters Jessie and D’lila wearing the brands signature fur coats on his Instagram that the brand really started to skyrocket.
Fast getting a name for themselves amongst LA's celebs, Chris Brown, Snoop Dogg and Kimora were quick to follow - posting photos and videos of their children wearing pieces from the House of Juniors fashion line.
House of Juniors
"The demand for clothes has been insane since Diddy posted his daughter wearing one of our fur coats," said Natasha.
"The power of social media has been such an important part of creating awareness for our brand. It was surreal to see the clothes designed by two mums from Yorkshire being worn by the children of Hollywood celebrities."
More recently, the brand's iconic pink fur coat was seen in Stormi’s wardrobe in a recent post on Kylie Jenner's Instagram - with X revealing they are hoping it will make an appearance in this season of Keeping Up with the Kardashian's..
This year sees House of Juniors' founders travel to the USA to explore new retail opportunities, with their ultimate goal to be compared to Virgil Abloh's OFF WHITE (but for children).
They've also just collaborated with PUMA to produce a creative design due to reach stores across the UK, France, Germany, Ireland and America soon.
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Conan Gray AND Jacob Alon join Lewis Capaldi’s Roundhay Festival line-up
US pop star Conan Gray and BRIT award winner Jacob Alon join the line-up for Lewis Capaldi's headline date at Roundhay Festival.
Leeds' Roundhay Park is welcoming back live music to its grounds this summer for two outdoor gigs headlined by Lewis Capaldi and Pitbull titled Roundhay Festival, with special guests slowly being announced.
Gray is recognised for standout tracks like 'Heather' and 'Maniac' while Alon has built a cult following of fans around their indie tunes like 'Fairy in a Bottle' as well as 'Liquid Gold 25'.
Jacob Alon has been showing off their artistry within the indie music scene thanks to their 2025 LP In Limerence catching the attention of many in the process.
This album has gone onto attract widespread love from music listeners and even industry professionals bagging themselves their first-ever BRIT award nomination and win - The Critics' Choice award.
Conan Gray AND Jacob Alon join Lewis Capaldi's Roundhay Festival line-up / Credit: Supplied via Press Shots
Conan Gray started out covering other artists hits before creating some of his own and releasing debut studio album Kid Krow back in 2020.
The project has production credits shared between Gray and Dan Nigro, Grammy-winning producer who has worked with Chappell Roan, Olivia Rodrigo, Lorde and more.
It's always exciting hearing updates like these, but this one is even more impressive as it's not just one stellar act joining the Roundhay Festival line-up but two, with further acts to be announced.
The almost 70,000 crowd who are heading down to Roundhay Festival when Lewis Capaldi makes his way to Leeds next summer are going to be blessed with some phenomenal live music.
This year marks American Express Presents Roundhay Festival first year with two star-studded dates fronted by powerhouse performers with the second show fronted by Pitbull and special guest Kesha.
These events have been organised with Leeds City Council and are expected to bring benefits to the local area by employing local suppliers, staff and boost spending on accommodation, food and entertainment.
Conan Gray and Jacob Alon will play alongside Lewis Capaldi at Roundhay Festival in Leeds on Saturday 4 July 2026 with tickets available HERE.
Award-winning vintage retailer announces new store in Leeds city centre
Clementine Hall
Popular vintage store brand Glass Onion is returning to Leeds with a brand-new permanent site.
Following the huge success of its temporary pop up shop in Leeds Trinity, Glass Onion is coming back with a bang and expanding into a larger, two-floor space in Leeds city centre.
They'll be taking over the old Levi's jeans unit on Lands Lane and will be opening on Wednesday 18 March, so we really don't have long to wait.
Customers can shop Leeds' best collection of sustainable vintage clothing with every piece hand selected for store at their Yorkshire HQ.
Images: The Sheff
Shop from an expertly curated mix of all your vintage favourites, including Y2K, techwear, workwear, sportswear, boho, and loads more.
The store will also feature big-name brands like The North Face, Nike, Levi’s, Adidas, and Harley Davidson, along with an exclusive Rare Archive section - home to some of Glass Onion’s rarest vintage finds.
Glass Onion’s journey began in 2005, when founder John started selling vintage clothing out of his grandma’s coal shed in Barnsley. They opened their first retail store in Sheffield in 2019, quickly becoming a local favourite and their commitment to quality and sustainability has earned them “Best Indie Retailer in Sheffield” and “Best Vintage Retailer in Sheffield” at the Exposed Magazine Awards for three consecutive years.
To celebrate the exciting launch, Glass Onion are offering free VIP tickets where shoppers will be treated to first entry as well as freebies and vouchers from Leeds indies and entry into a competition to win a £100 Glass Onion voucher to spend on the launch day.
Georgina Pellant -
30th May 2021 
