Two young mums from Bradford have found their designs in high demand with Hollywood's A-listers after launching their own luxury children's wear brand.
P Diddy, Kylie Jenner and Snoop Dogg are just some of the famous Hollywood names who've been quick to snap up pieces from the House of Juniors' collection.
Founded by friends Natasha Formoy and Chantelle Etienne, the pair first worked from Natasha’s home alongside their full-time jobs in order to successfully set up their new business.
Over the past few years, they've gone from strength to strength - with no intention of letting the pandemic slow them down.
House of Juniors
Aimed at children aged 5-16, House of Juniors got its first big break in 2018 when it was chosen to showcase products at London Fashion Week's official children's runway Mini Mode.
Thinking outside the box, Formoy and Etienne brought down local kids from Yorkshire to walk in their show amongst brands such as Marc Jacobs and Karl Lagerfeld. Suffice to say, the event was a hit.
As a result of the catwalk's success, the pair were later awarded a campaign with Harper's Bazaar.
Still, it wasn't until P Diddy (aka Diddy) posted an image of his twin daughters Jessie and D’lila wearing the brands signature fur coats on his Instagram that the brand really started to skyrocket.
Fast getting a name for themselves amongst LA's celebs, Chris Brown, Snoop Dogg and Kimora were quick to follow - posting photos and videos of their children wearing pieces from the House of Juniors fashion line.
House of Juniors
"The demand for clothes has been insane since Diddy posted his daughter wearing one of our fur coats," said Natasha.
"The power of social media has been such an important part of creating awareness for our brand. It was surreal to see the clothes designed by two mums from Yorkshire being worn by the children of Hollywood celebrities."
More recently, the brand's iconic pink fur coat was seen in Stormi’s wardrobe in a recent post on Kylie Jenner's Instagram - with X revealing they are hoping it will make an appearance in this season of Keeping Up with the Kardashian's..
This year sees House of Juniors' founders travel to the USA to explore new retail opportunities, with their ultimate goal to be compared to Virgil Abloh's OFF WHITE (but for children).
They've also just collaborated with PUMA to produce a creative design due to reach stores across the UK, France, Germany, Ireland and America soon.
News
You can watch The Traitors finale on a massive screen in Leeds next Friday
The finale of The Celebrity Traitors is hitting our TV screens next Friday, and there’s a big screening party happening in Leeds especially for it.
Don't panic guys, it's happening.
Fancy sitting down to watch one of the cultural events of the year on a big screen with dozens of others who are just as invested in the show as you are? Well, now you can.
And that’s because Belgrave Music Hall, one of the city’s most beloved event spaces and bars, will be hosting a finale watching party and we’re all invited.
Taking place next Friday 23 January, fans of The Traitors are invited to watch the finale which kicks off 9pm in the canteen.
Best part? The tickets are absolutely free and we've no doubt there'll be some banging drink deals on to get the party started.
We’re already searching our wardrobes for an item of clothing that remotely resembles a cloak.
Announcing the news to Instagram, Belgrave said: "The world famous Traitors finale screening is back at Belgrave! In the past we've been graced with the presence of OG Faithful @theomayne1, plus our Clauds has been known to make an appearance (please scroll for evidence)... twists and turns are promised 👀"
So to give this series of The Traitors a proper send off, get yourself to Belgrave Music Hall from 6pm and enjoy a few beverages with like minded fans whilst screaming at the screen as Claudia makes her way into the frame.
Whilst we're on the topic, has anyone got an incredibly glossy black fringed wig we could borrow?
Johnny Depp supergroup Hollywood Vampires have announced a huge gig in Halifax
Daisy Jackson
Hollywood Vampires are heading back out on tour, with a huge Yorkshire gig announced for this year.
The supergroup, which consists of one of the biggest names in Hollywood as well as one of rock’n’roll’s most iconic names, are set to perform at the AO Arena as part of a run of shows.
Hollywood Vampires is made up of A-lister Johnny Depp, as well as rock royalty including Alice Cooper, and Aerosmith’s Joe Perry, plus Tommy Henriksen.
They last performed with an arena tour back in 2023, making these their first gigs in almost three years.
Hollywood Vampires have now announced a return to the stage, with a show at the iconic Piece Hall in Halifax on 22 August.
They’ll be supported by The Jesus and Mary Chain, who marked their 40th anniversary in 2024 with a new album, Glasgow Eyes.
Johnny Depp supergroup Hollywood Vampires announce Manchester gig. Credit: Aaron Perry
Hollywood Vampires formed in 2012, named after Cooper’s celebrity drinking club of the same name where the aim was reportedly to ‘drink until no one could stand up’.
Over the years, the supergroup has worked with the likes of Paul McCartney, Dave Grohl, and Zak Starkey (formerly the drummer for Oasis).
A Three Presale for tickets will take place from 10am on Wednesday 21 January, followed by a venue presale on Thursday 22 January, then general sale from 10am on Friday 23 January.
Georgina Pellant -
30th May 2021 
