Two young mums from Bradford have found their designs in high demand with Hollywood's A-listers after launching their own luxury children's wear brand.
P Diddy, Kylie Jenner and Snoop Dogg are just some of the famous Hollywood names who've been quick to snap up pieces from the House of Juniors' collection.
Founded by friends Natasha Formoy and Chantelle Etienne, the pair first worked from Natasha’s home alongside their full-time jobs in order to successfully set up their new business.
Over the past few years, they've gone from strength to strength - with no intention of letting the pandemic slow them down.
House of Juniors
Aimed at children aged 5-16, House of Juniors got its first big break in 2018 when it was chosen to showcase products at London Fashion Week's official children's runway Mini Mode.
Thinking outside the box, Formoy and Etienne brought down local kids from Yorkshire to walk in their show amongst brands such as Marc Jacobs and Karl Lagerfeld. Suffice to say, the event was a hit.
As a result of the catwalk's success, the pair were later awarded a campaign with Harper's Bazaar.
Still, it wasn't until P Diddy (aka Diddy) posted an image of his twin daughters Jessie and D’lila wearing the brands signature fur coats on his Instagram that the brand really started to skyrocket.
Fast getting a name for themselves amongst LA's celebs, Chris Brown, Snoop Dogg and Kimora were quick to follow - posting photos and videos of their children wearing pieces from the House of Juniors fashion line.
House of Juniors
"The demand for clothes has been insane since Diddy posted his daughter wearing one of our fur coats," said Natasha.
"The power of social media has been such an important part of creating awareness for our brand. It was surreal to see the clothes designed by two mums from Yorkshire being worn by the children of Hollywood celebrities."
More recently, the brand's iconic pink fur coat was seen in Stormi’s wardrobe in a recent post on Kylie Jenner's Instagram - with X revealing they are hoping it will make an appearance in this season of Keeping Up with the Kardashian's..
This year sees House of Juniors' founders travel to the USA to explore new retail opportunities, with their ultimate goal to be compared to Virgil Abloh's OFF WHITE (but for children).
They've also just collaborated with PUMA to produce a creative design due to reach stores across the UK, France, Germany, Ireland and America soon.
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Leeds pizza shop hailed ‘exceptional’ and ‘best in the UK’ by major reviewer
A Leeds pizza takeaway has received a glowing review from popular review duo.
Edges Pizza opened up their first permanent spot in Leeds back in June this year, after making a name for themselves slinging out pizzas at multiple pop-ups across the city.
Owners Grace and Edge from Harrogate opened Edges Pizza two years ago, taking inspiration from trips to New York over the years.
Images: The Hoot Leeds
Their pizzas are a love letter to the class New York slice, think thin and crispy rather than chewy and floppy. But above all else, think absolutely delicious.
And now, they've caught the attention of a major review page, with Bite Twice Food Reviews (a page with almost 300k followers) paying Edges a visit.
The food review duo of Gerry del Guercio and Paul Delany popped up in Holbeck beneath the arches to get their hands on a pizza, and the outcome is brilliant.
In the video, Bite Twice said that the pizza is 'f**cking exceptional' and up there with 'one of the best pizzas in the UK'.
Before even taking a bite, they said: "On aesthetic, I don't think anywhere in the UK is doing pizza like this".
Images: The Hoot Leeds
Then after the first bite, they go on to say: "There are very few pizzas in the UK that create this, I’m a little bit blown away".
As Londoners themselves, they go on to say that Edges is 'easily hitting with the best that we’ve got down south'.
And if that's not high praise enough, they sign off the video saying: "Leeds has got an absolute gem. I give this a stamp so hard my foot went through the pizza. Edges. Don Level."
Yorkshire-set Christmas film by Leeds director starring Richard E. Grant set to hit UK cinemas next month
Clementine Hall
A brand-new Christmas film is hitting cinemas nationwide next month - and it’s a proper Leeds success story.
Jack Spring directed his first feature film at just 19 years old and has spent the last decade carving out a career in independent film, as well as co-founding Leeds-based production company Shush Films.
His first movie, Destination: Dewsbury, was shot just down the road in - you guessed it - Dewsbury. And after moving to Leeds from Grimsby, Jack became determined to build his business from the city, putting down roots and growing his production company here.
Image: Supplied
Now, after years of working on independent projects, Jack has taken his biggest leap yet with a brand-new Christmas film, Merry Christmas Aubrey Flint.
Set in Yorkshire, Merry Christmas Aubrey Flint follows Aubrey Flint, a reclusive model soldier painter with a lifelong hatred of Christmas, who is sentenced to community service at Willow Lodge - a retirement home on the brink of closure.
Roped into helping with a chaotic production of Charles Dickens' A Christmas Carol, Aubrey clashes with its interesting set of residents...
And the cast is about as star-studded as it gets, featuring Richard E. Grant, John Bradley, Celia Imrie, Adjoa Andoh, Sophia Di Martino, Adrian Rawlins and Kiell Smith-Bynoe.
Image: Supplied
The heartwarming festive comedy will hit cinemas nationwide on Friday 6 November - a huge milestone for a Leeds-based director and production company, taking a homegrown Yorkshire story to audiences across the country.
You just can't beat a proper wholesome British Christmas film, so you can best believe we'll be watching in the cinema, popcorn in hand.
Georgina Pellant -
30th May 2021 
