Two young mums from Bradford have found their designs in high demand with Hollywood's A-listers after launching their own luxury children's wear brand.
P Diddy, Kylie Jenner and Snoop Dogg are just some of the famous Hollywood names who've been quick to snap up pieces from the House of Juniors' collection.
Founded by friends Natasha Formoy and Chantelle Etienne, the pair first worked from Natasha’s home alongside their full-time jobs in order to successfully set up their new business.
Over the past few years, they've gone from strength to strength - with no intention of letting the pandemic slow them down.
House of Juniors
Aimed at children aged 5-16, House of Juniors got its first big break in 2018 when it was chosen to showcase products at London Fashion Week's official children's runway Mini Mode.
Thinking outside the box, Formoy and Etienne brought down local kids from Yorkshire to walk in their show amongst brands such as Marc Jacobs and Karl Lagerfeld. Suffice to say, the event was a hit.
As a result of the catwalk's success, the pair were later awarded a campaign with Harper's Bazaar.
Still, it wasn't until P Diddy (aka Diddy) posted an image of his twin daughters Jessie and D’lila wearing the brands signature fur coats on his Instagram that the brand really started to skyrocket.
Fast getting a name for themselves amongst LA's celebs, Chris Brown, Snoop Dogg and Kimora were quick to follow - posting photos and videos of their children wearing pieces from the House of Juniors fashion line.
House of Juniors
"The demand for clothes has been insane since Diddy posted his daughter wearing one of our fur coats," said Natasha.
"The power of social media has been such an important part of creating awareness for our brand. It was surreal to see the clothes designed by two mums from Yorkshire being worn by the children of Hollywood celebrities."
More recently, the brand's iconic pink fur coat was seen in Stormi’s wardrobe in a recent post on Kylie Jenner's Instagram - with X revealing they are hoping it will make an appearance in this season of Keeping Up with the Kardashian's..
This year sees House of Juniors' founders travel to the USA to explore new retail opportunities, with their ultimate goal to be compared to Virgil Abloh's OFF WHITE (but for children).
They've also just collaborated with PUMA to produce a creative design due to reach stores across the UK, France, Germany, Ireland and America soon.
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Inside Sheffield’s new supersize JD Sports Store that has just opened in Meadowhall
Meadowhall has just welcomed a brand-new JD Sports Store - and it is absolutely mega.
Trainer and sportswear lovers, this one's for you as JD Sports has just opened the doors to its newest store.
Located in Meadowhall shopping centre on the Lower Level of the High Street, the new store is almost triple its previous size and spans a whopping 29,225 sq ft.
Shoppers can now browse an ever bigger selection of clothing, footwear and sportswear from big brands like Nike, Montirex, New Balance, Adidas and Berghaus just to name a few.
Image: The Sheff
To make your shopping experience even smoother, the new store features self-service tills so you can be in and out within a flash.
To celebrate the opening, Chunkz and Kenny from popular Youtube collective Beta Squad officially opened the store today and held a meet and greet for fans.
Image: The Sheff
And the celebrations don't stop there, as from Friday 31 July - Sunday 2 August customers can get involved in JD's Spin-to-Win, with the chance to win gift cards, trainers and JD-branded merchandise.
Not only that, but Montirex will be hosting games all-weekend-long.
And if you can't make it that weekend, then do not fear. As on Friday 7 - Sunday 9 August, The Crep Protect truck will be rolling into Meadowhall giving out free goodie bags for customers who sign up to JD Status and follow Crep Protect.
Image: The Sheff
Sneaker Throne will also be offering a shoe-cleaning experience, with demonstrations showing customers how to keep their trainers fresh using products available in-store and goodie bags will be on offer which will also include tokens to play the Cop & Flop game.
So, what are you waiting for? We'll see you there for a fresh new fit.
Shortlist for 2026 Mercury Prize announced with several northern names making the cut
Clementine Hall
The shortlist for the 2026 Mercury Prize has officially landed - and it's another huge year for music from the north.
The prestigious annual award, which celebrates the very best British and Irish albums released over the past 12 months, has unveiled its 12 nominated records ahead of this year's ceremony in Newcastle this October.
Among the biggest talking points is a first-ever Mercury Prize nomination for music legend and northern icon Sir Paul McCartney, whose latest album The Boys Of Dungeon Lane has earned him a place on the shortlist.
Elsewhere representing the north, Newcastle jazz collective Knats have been shortlisted for A Great Day In Newcastle while jungle pioneer Nia Archives, who comes from Bradford, is recognised for her acclaimed album Emotional Junglist.
Image: Audio North
Another artist flying the Newcastle flag is JADE with her debut solo album That's Showbiz Baby!, whilst other notable nominations include Olivia Dean, RAYE and and the charity compilation HELP(2) from War Child Records.
The full 2026 Mercury Prize shortlist is:
Paul McCartney – The Boys Of Dungeon Lane
Olivia Dean – The Art Of Loving
RAYE – This Music May Contain Hope
Dave – The Boy Who Played The Harp
Florence + The Machine – Everybody Scream
Dove Ellis – Blizzard
Knats – A Great Day In Newcastle
Kojey Radical – Don't Look Down
JADE – That's Showbiz Baby!
Nia Archives – Emotional Junglist
Suede – Antidepressants
War Child Records – HELP(2)
This year's Mercury Prize ceremony will return to Newcastle's Utilita Arena on Thursday 22 October after the city successfully hosted the awards for the first time last year.
The 2025 event saw hometown hero Sam Fender take home the coveted prize for People Watching, and who knows - maybe The Toon will bag another prize for a hometown hero.
Georgina Pellant -
30th May 2021 
