In an important milestone for Andy's Man Club (AMC), they have announced one of their biggest and most important partnerships to date, teaming up with Sheffield United FC, who will be renaming their part of Bramall Lane stadium after them.
That's right, for the duration of the 2026/27 campaign, a key Sheffield United stand will be known as the Andy's Man Club Stand - and not just any old stand, either.
As part of their commitment to AMC helping people struggling up and down the country, they've chosen the most vocal section where fans get behind their club week in, week out: The Kop.
Confirming the collaboration on Thursday evening, 13 August, the much-admired mental health organisation shared the news by reacting the same way many Blades supporters and many others outside the club did, simply stating, "THIS IS HUGE."
Continuing in the caption, they said: "The famous Kop Stand at Bramall Lane is being renamed in support of ANDYSMANCLUB for the season. Thousands of football fans, every home game, seeing one simple message….
"Football has an incredible power to reach men, start conversations and bring people together, and this is exactly what partnership should look like. Massive thank you to everyone at Sheffield United and Datagraphic for making this happen.
"From 9 men in a small room in Halifax to our name on the Kop at Bramall Lane…"
Started a whole decade ago, this equally beloved Club was created by locals Luke Ambler and Elaine Roberts in memory and in honour of 23-year-old Andrew Roberts, who sadly took his own life.
We would encourage you to find out more about their full backstory, but since then they've gone on to save countless lives.
The reaction in the comments has been just overwhelmingly positive too, with one person writing, "This is awesome. How do we get Andy’s Man Club on the shirt?", while another went on to add: "Chuffed to see this, to be honest, even as a Wednesdayite. Great stuff."
Now that's the kind of response we love and expect to see from a city that always looks after its own; we couldn't think of a better fit to help promote AMC's important work up and down the country.
As it happens, you can already see their name hanging proudly above the historic Steel City as we speak.
The charity, which offers multiple male support groups each and every week, may have been founded in Yorkshire, but their vital messaging and efforts have gone truly nationwide over the last few years.
Nothing short of a well-known and game-changing UK movement when it comes to mental health, wellbeing and suicide prevention - especially when it comes to intersecting with the world of sport (where plenty of stigmas around reaching out for help still sadly remain) - we here at The Sheff couldn't be prouder to see the regional success story deepen its ties here in Sheffield.
Whether you sit in the ground yourself, watch the Blades from home, you're an Owl or even a complete neutral, we're sure you'll join us in looking forward to seeing their name sitting in pride of place above The Kop.
And last but not least, if you need to talk to someone, you can find your nearest Andy's Man Club and become one of the hundreds of new people starting meaningful conversations every week right HERE.
Leeds United fans looking for a crisp pre-match pint, you're in luck.
Why? Because new data has revealed Leeds United as one of the Premier League clubs offering the cheapest pints in their stadium
And it's all down to credit card provider Zable, who analysed the average price of a pint at every Premier League stadium.
You'll be glad to know that Leeds United ranked a very respectable eighth among the Premier League teams with the cheapest pre-match pints, with fans paying an average £5.60 at Elland Road.
Images: The Hoot Leeds
However, supporters can currently get a cheaper drink at pubs around the stadium, where the average pint costs £4.74.
Ipswich Town have the cheapest pint at £3.50, followed by Coventry at £3.60 and Hull City at £3.90.
The top 10 cheapest stadium match day pints:
Ipswich (£3.50)
Coventry (£3.60)
Hull City (£3.90)
Liverpool (£4.80)
Sunderland (£5.00)
Everton (£5.50)
Newcastle United (£5.60)
Leeds United (£5.60)
Bournemouth (£5.60)
Brighton & Hove Albion (£5.80)
Adam McAllister at Zable says: "For many fans, grabbing a pint before kick-off is part and parcel of the matchday experience, but our research shows that where you choose to drink can make a noticeable difference to the price. While stadium pints are often assumed to be more expensive, that's not always the case.
"With the cost of attending football continuing to add up, from tickets and travel to food and drinks, small differences like these can make a real impact on the overall cost of a matchday. Taking a little time to compare prices before heading to the stadium this season could help fans make their money go further, whether they choose to have a pint at the pub or inside the ground."
Andy Burnham says he wants to scrap the ‘unfair’ ban on drinking alcohol in football stands
Emily Sergeant
Andy Burnham has said that he wants to scrap the 'unfair' ban on fans getting to drink alcohol in football stands.
It's a ban that's been in place in the top five tiers of men's football since 1985, when fears over violence and hooliganism were at their height, but now the Prime Minister has raised the question of whether drinking in football stands - or 'drinking in sight / view of the pitch', as it's known formally - is actually unjust, due to the fact that same rules don't apply to fans of other sports.
"I don't think it's fair for football fans to be singled out in that way," Andy Burnham has declared this week, grabbing headlines in the process.
He continued: "I think that legislation dates to an era where football was very different, and I do believe there is a case to remove that discrimination.
"I'm not going to back away from what's been a long-held view of mine. I don't see how it can be fair that some supporters of one sport can be treated differently."
The Prime Minister's comments have been met with mixed response.
Andy Burnham wants to scrap the 'unfair' ban on drinking alcohol in football stands / Credit: James Kirkup | Julia Nastogadka (via Unsplash)
The Football Supporters’ Association (FSA), for example, has very much welcomed the idea, saying that it 'totally agrees' the legislation is 'outdated' and 'deserves to be reviewed'.
Tom Greatrex, chair of the FSA, said in a statement: "The FSA has always argued that it’s unfair to criminalise football fans for having a pint while watching the match - especially since you can sit in the same seat drinking alcohol whilst watching an Oasis gig or rugby league."
However, on the flip side, the UK Football Policing Unit said it would be 'incredibly rash' to change the rules without proper consultation.
"Other sports simply don't see the violence and criminal behaviour from their supporters that football does, albeit a minority, with alcohol often playing a significant part in violent and disorderly behaviour," it said in a statement on the matter.
The Prime Minister did state in his initial proposition though that 'there are different ways it could be done', hinting that it could be done 'on a trial basis' perhaps.
The English Football League (EFL) added that it would be 'receptive to discussions around reviewing current legislation and permitting alcoholic drinks within view of the pitch'.
No formal details on a review have been confirmed as of yet, so fans are encouraged to stay tuned for updates in due course.
Danny Jones -
14th August 2026 
