A Yorkshire-born and bred artist and his creative team have earned the huge honour of creating the official FIFA scarf collection for this year's World Cup.
Nothing short of massive for anyone from our part of the world.
The local legend in question is Tom Pitts, who was born in Sheffield and is now based just beyond Leeds, leading the campaign right from the helm.
Hand Drawn Pixels is a graphic design and digital studio based in Otley, and while you'll see plenty of folks wearing football shirts and even the odd scarf on the town's famous pub crawl, these lot are venturing on an entirely different kind of run this summer.
In fact, the work has very much already started, with Tom and co. collaborating directly with FIFA and US manufacturers, Global Scarves, to create the World Cup collection.
With this year's tournament obviously taking place across America, Mexico and Canada, they've joined up with a big LLC, but they describe themselves as "a true English custom scarf company with American parents."
In their words, "We knit scarves for clients all over the world", with a presence both near Leeds and over in Seattle, Washington.
The fixtures themselves kick off next month (England's first game coming against Croatia on 17 June), and so Hand Drawn Pixels have been hard at work meeting the briefs for each of the nations taking part.
Here's a quick breakdown of how the opportunity came about, their vision for the project, and how everything starts for them as a whole process.
You can see more of their work HERE, but as the brand name would suggest, it's pretty simple to begin with: nothing more than a pencil.
It's worth noting that the 2026 World Cup also featured the largest number of teams in the competition's history: 48 qualified national squads, to be exact. So, technically, they've had even more designing to do than they theoretically would have in any of the previous years, too.
Tom confessed that winning this bid is obviously a big deal on its own and that seeing his creations being worn in person by supporters at the stadiums will be a "surreal" experience.
Speaking exclusively with The Hoot, he said: "It’s been an amazing creative challenge for us to truly reflect the individuality and diversity of the nations competing in this prestigious tournament on such an iconic product as the football scarf."
He went on to add that "the whole project has been a huge learning experience, gaining deeper cultural insight into every nation involved."
We can't wait to cast eyes upon a sea of colour and finely crafted fabric in unique but somehow universally familiar patterns, all designed right here in 'God's Own Country'.
Yorkshire interior design specialist Design Tonic has completed a major series of projects for Leeds United Football Club.
A new era for Leeds United is on the horizon, and we're catching a first glimpse of it already.
Design Tonic is a long-standing design and build partner of the football club that has delivered approximately 30,000 sq ft of new and refurbished space, completed to coincide with the start of the new premier league season.
The latest work has been designed to support the club’s continued development of plans for Elland Road, including the new West Stand.
Image: Supplied (Pink Gorilla)
The main element of the programme has been the full design and build of a new 20,000 sq ft temporary hospitality marquee at Elland Road, providing high-quality hospitality facilities while the West Stand is redeveloped.
The facility incorporates four individual hospitality suites with capacity for approximately 1,000 guests with interiors carefully considered to deliver a high-end experience.
Images: Supplied (Pink Gorilla)
Alongside the temporary hospitality facility, Design Tonic has delivered a series of significant upgrades throughout Elland Road including the creation of a new Presidents Lounge transforming a previous back-of-house area into a premium hospitality environment, a new Chairman’s Guest Lounge, and refurbishment of the club’s reception and boardroom.
Head of IT and facilities at Leeds United Football Club, Mark Broadley, said: “Design Tonic has become a trusted partner to Leeds United. They understand both the operational requirements of a football club and the importance of ensuring every environment feels unmistakably Leeds United.
Images: Supplied (Pink Gorilla)
“This has been a particularly important project for us, supporting the next stage of development at Elland Road while ensuring our hospitality guests continue to receive a high- quality experience. At the same time, the improvements at Thorp Arch enhance the everyday environments available to our players and Academy.
“The completed spaces look fantastic and provide an excellent platform as the club starts the new Premier League season.”
Leeds United among Premier League clubs with the cheapest pints, new data reveals
Clementine Hall
Leeds United fans looking for a crisp pre-match pint, you're in luck.
Why? Because new data has revealed Leeds United as one of the Premier League clubs offering the cheapest pints.
It's al down to credit card provider Zable who analysed the average price of a pint at pubs near every Premier League stadium, revealing which fanbases pay the most, and least, for their pre-match drink.
You'll be glad to know that Leeds United ranked a very respectable fifth among the Premier League teams with the cheapest pre-match pints, with fans paying an average of £4.74 at pubs near the Elland Road Stadium.
Images: The Hoot Leeds
However, if fans are looking to grab a drink inside the stadium, they face a higher price tag, with a pint costing £5.60, a difference of over 18%.
Newly promoted Coventry supporters are getting the best deal in the league with the average pint nearby to the stadium costing £4.16, whilst Sunderland came in second please (£4.41), followed by Hull City (£4.70).
The top 10 most expensive pre-game pint prices at nearby stadium pubs:
Coventry (£4.16)
Sunderland (£4.41)
Hull City (£4.70)
Bournemouth (£4.72)
Leeds United (£4.74)
Liverpool (£4.95)
Newcastle United (£5.07)
Manchester United (£5.18)
Ipswich Town (£5.27)
Nottingham Forest (£5.34)
Adam McAllister at Zable says: "For many fans, grabbing a pint before kick-off is part and parcel of the matchday experience, but our research shows that where you choose to drink can make a noticeable difference to the price. While stadium pints are often assumed to be more expensive, that's not always the case.
"With the cost of attending football continuing to add up, from tickets and travel to food and drinks, small differences like these can make a real impact on the overall cost of a matchday. Taking a little time to compare prices before heading to the stadium this season could help fans make their money go further, whether they choose to have a pint at the pub or inside the ground."
Danny Jones -
15th May 2026 
