A Yorkshire-born and bred artist and his creative team have earned the huge honour of creating the official FIFA scarf collection for this year's World Cup.
Nothing short of massive for anyone from our part of the world.
The local legend in question is Tom Pitts, who was born in Sheffield and is now based just beyond Leeds, leading the campaign right from the helm.
Hand Drawn Pixels is a graphic design and digital studio based in Otley, and while you'll see plenty of folks wearing football shirts and even the odd scarf on the town's famous pub crawl, these lot are venturing on an entirely different kind of run this summer.
In fact, the work has very much already started, with Tom and co. collaborating directly with FIFA and US manufacturers, Global Scarves, to create the World Cup collection.
With this year's tournament obviously taking place across America, Mexico and Canada, they've joined up with a big LLC, but they describe themselves as "a true English custom scarf company with American parents."
In their words, "We knit scarves for clients all over the world", with a presence both near Leeds and over in Seattle, Washington.
The fixtures themselves kick off next month (England's first game coming against Croatia on 17 June), and so Hand Drawn Pixels have been hard at work meeting the briefs for each of the nations taking part.
Here's a quick breakdown of how the opportunity came about, their vision for the project, and how everything starts for them as a whole process.
You can see more of their work HERE, but as the brand name would suggest, it's pretty simple to begin with: nothing more than a pencil.
It's worth noting that the 2026 World Cup also featured the largest number of teams in the competition's history: 48 qualified national squads, to be exact. So, technically, they've had even more designing to do than they theoretically would have in any of the previous years, too.
Tom confessed that winning this bid is obviously a big deal on its own and that seeing his creations being worn in person by supporters at the stadiums will be a "surreal" experience.
Speaking exclusively with The Hoot, he said: "It’s been an amazing creative challenge for us to truly reflect the individuality and diversity of the nations competing in this prestigious tournament on such an iconic product as the football scarf."
He went on to add that "the whole project has been a huge learning experience, gaining deeper cultural insight into every nation involved."
We can't wait to cast eyes upon a sea of colour and finely crafted fabric in unique but somehow universally familiar patterns, all designed right here in 'God's Own Country'.
The full details of the Grand Départ of the 2027 Tour de France Femmes avec Zwift have been released - and the action will be kicking off right in the heart of Leeds.
Preparations have moved up a gear this week, with the full map of the first stage revealed, which will see the world's leading female cyclists setting off from none other than The Headrow.
Leeds will make sporting history on 30 July next year, when we host the start of the world's biggest women's professional cycle race.
When our city was added to the 2014 Tour de France route, around 230,000 people packed into the city centre, with another two million lining the rest of the Yorkshire route - so we're expecting even bigger scenes next year.
The Tour de France Femmes avec Zwift will move from the centre of Leeds to travel through communities including Headingley, Kirkstall, Bramley, Farnley and Drighlington.
Now, an interactive map has been published that gives people the chance to see for the first time exactly which streets will be in the thick of the action next summer.
Riders will set of from The Headrow before travelling down Briggate and Boar Lane - then they'll head via via Woodhouse Lane, Hyde Park Corner and Otley Road into Headingley before travelling west on North Lane and Kirkstall Lane.
Key roads on the rest of the route include:
Bridge Road at Kirkstall, which will take the riders across the River Aire;
Broad Lane, Waterloo Lane, Lower Town Street and Henconner Lane in Bramley;
Butt Lane between its junctions with Pudsey Road – near Farnley Reservoir – and Tong Road at Farnley;
Whitehall Road, from its junction with Back Lane at New Farnley, to Drighlington.
From Drighlington, the riders will cross into Kirklees and then head over the Pennines into Manchester.
Leeds City Council will be keeping people fully updated about the planning involved to host the Tour de France Femmes avec Zwift, including road closures and other traffic management measures.
Following its visit to Leeds, the Grand Départ of the 2027 Tour de France Femmes avec Zwift will run from Manchester to Sheffield on July 31 before finishing in London on August 1.
The event will make Leeds the first place outside mainland Europe to host the start of stage one of a Grand Départ for both the men’s Tour de France and the Tour de France Femmes avec Zwift.
Councillor James Lewis, leader of Leeds City Council, said: "The Grand Départ of the 2027 Tour de France Femmes avec Zwift promises to be a great occasion for Leeds and one that will raise our profile on the international sporting stage while also delivering a boost to the local economy.
“Today’s announcement of further route details is a reminder that the countdown to July 30 is well and truly on, with a huge amount of planning and preparation work already taking place.
“As part of that work, we will be doing our utmost to ensure residents and businesses have all the information they need about the arrangements for the day.
“People in Leeds are famed for the passionate support they show when the city hosts major sporting events and I’m sure this one will be no different. Roll on next July!”
Leeds United is home to one of the Premier League’s cheapest stadium pints, new data reveals
Clementine Hall
Leeds United fans looking for a crisp pre-match pint, you're in luck.
Why? Because new data has revealed Leeds United as one of the Premier League clubs offering the cheapest pints in their stadium
And it's all down to credit card provider Zable, who analysed the average price of a pint at every Premier League stadium.
You'll be glad to know that Leeds United ranked a very respectable eighth among the Premier League teams with the cheapest pre-match pints, with fans paying an average £5.60 at Elland Road.
Images: The Hoot Leeds
However, supporters can currently get a cheaper drink at pubs around the stadium, where the average pint costs £4.74.
Ipswich Town have the cheapest pint at £3.50, followed by Coventry at £3.60 and Hull City at £3.90.
The top 10 cheapest stadium match day pints:
Ipswich (£3.50)
Coventry (£3.60)
Hull City (£3.90)
Liverpool (£4.80)
Sunderland (£5.00)
Everton (£5.50)
Newcastle United (£5.60)
Leeds United (£5.60)
Bournemouth (£5.60)
Brighton & Hove Albion (£5.80)
Adam McAllister at Zable says: "For many fans, grabbing a pint before kick-off is part and parcel of the matchday experience, but our research shows that where you choose to drink can make a noticeable difference to the price. While stadium pints are often assumed to be more expensive, that's not always the case.
"With the cost of attending football continuing to add up, from tickets and travel to food and drinks, small differences like these can make a real impact on the overall cost of a matchday. Taking a little time to compare prices before heading to the stadium this season could help fans make their money go further, whether they choose to have a pint at the pub or inside the ground."
Danny Jones -
15th May 2026 
