Is it a boy? Is it a girl? No it’s a limited-edition Cuthbert.
That's right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Image: Aldi
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
Image: Aldi
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to GenderRevealCuthbert@aldi.co.uk.
The competition will open until 11:59pm on 14September, and the lucky winners will be notified of their win via email by 28 September.
You can find further competition details, along with terms and conditions here.
Yorkshire's favourite vintage retailer has just opened a permanent store in Leeds city centre.
Following the huge success of its temporary pop-up shop in Leeds Trinity, Glass Onion is back with a bang having moved into a larger, two-floor space in Leeds city centre.
They've taken over the old Levi's site on Lands Lane and wow is it a beauty.
Glass Onion’s journey began in 2005, when founder John started selling vintage clothing out of his grandma’s coal shed in Barnsley.
Images: The Hoot Leeds
They opened their first retail store in Sheffield in 2019, quickly becoming a local favourite and their commitment to quality and sustainability has earned them “Best Indie Retailer in Sheffield” and “Best Vintage Retailer in Sheffield” at the Exposed Magazine Awards for three consecutive years.
If you're a fan of Y2K fashion then you're going to absolutely love their new shop, the entire top floor is dedicated to the era complete with rails stacked with baby tees, long skirts and iconic accessories.
Images: The Hoot Leeds
There's also an incredible selection of cowboy boots which we've got our eye on.
Downstairs you'll find a huge selection of big-name brands like The North Face, Nike, Levi’s, Adidas, and Harley Davidson, along with an exclusive Rare Archive section - home to some of Glass Onion’s rarest vintage finds.
There's loads of changing rooms so you'll never find yourself queueing, and the prices won't break the bank.
Image: The Hoot Leeds
Opening tomorrow Wednesday 18 March at 12pm, Glass Onion are offering free VIP tickets where shoppers will be treated to first entry as well as freebies and vouchers from Leeds indies and entry into a competition to win a £100 Glass Onion voucher to spend on the launch day.
Independent Nordic-inspired homeware shop closes Leeds store after six years
Clementine Hall
After six years in the city, independent homeware retailer North Home is closing its Leeds city centre shop.
If you're a lover of all things home then you'll have most likely visited the gorgeous North Home shop in the Victoria Quarter.
Stacked to the brim with unique pieces from striking ceramics to stylish soft furnishings, North Home is known for its well-curated stock and great customer service.
Seriously, we've probably spent a good hour in here in awe of all the beautiful pieces.
Images: The Hoot Leeds
Last week, curious shoppers noticed the three-storey store was suddenly empty and now the company have confirmed that they have closed for good.
In a statement, they said: "After nearly 6 wonderful years trading in Leeds, we’ve made the difficult decision to close our physical store while we restructure the business and explore the next chapter for North Home.
"Retail has changed significantly in recent years and, like many independent businesses, we’ve faced increasing costs.
Images: The Hoot Leeds
"Taking this step now gives us the opportunity to protect what we’ve built and focus on the future of the brand. North Home continues to operate online and all existing customer orders will be fulfilled as normal although delivery times may be slightly extended.
"We’ve loved being part of the Leeds retail community since 2020 and are incredibly grateful for the support we’ve received. We hope to share more about our plans soon."
We'll be sad to see them go and we hope this isn't goodbye forever, but you can still shop from North Home online here.