Is it a boy? Is it a girl? No it’s a limited-edition Cuthbert.
That’s right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to GenderRevealCuthbert@aldi.co.uk.
The competition will open until 11:59pm on 14 September, and the lucky winners will be notified of their win via email by 28 September.
You can find further competition details, along with terms and conditions here.
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Featured Image – Aldi
