More than 80% of Brits think the Government is badly handling the cost of living crisis, a new survey has revealed.
It’s no surprise that the rising cost of living crisis has been one of the defining political issues of the 2020s, not just here in the UK, but right across the world, and according to the shocking findings from a new YouGov survey as we enter the second half of the decade, these financial problems show no sign of disappearing.
56% of Brits, which is a clear majority, say they have been affected by cost of living pressures in recent times, with four in 10 (40%) of those, in particular, saying they have not just had to make cuts to their usual spending, but expect to have to do so again in the future.
Even though a fifth of Brits (21%) say they have been able to maintain their usual levels of spending soon, they sadly anticipate having to make some cuts soon.
Net approval of the government's managing of the cost of living has fallen to -69, lower than the -59 when the Conservatives left office last July
To really hit home just how much the country’s been affected, the new survey found that just one in five Brits (19%) say they have been able to maintain their usual levels of spending, and expect to be able to continue to do so.
The survey also uncovered who was finding the cost of living crisis so hard to manage, with six in 10 women (60%) saying they have already had to make cuts, compared to just 51% of men, and why they are feeling the affects – with inflation rising faster than wages, on average, being the most common reason.
And when it comes to the Government’s input, responses were far from favourable.
Two thirds of Labour voters say the government is doing badly at managing the cost of living
As mentioned, currently eight in 10 Brits (81%) say the Government is managing the cost of living badly, which is up from an already-high 74% last November, and is also the highest number since back in August 2023.
Just one in eight (12%) believe the Government has handled the matter well, from 15% in November.
Even among Labour voters themselves, YouGov found that there was ‘little feeling’ the Government is doing a good job, as only 22% believed it’s been positively handled, compared to two-thirds (67%) who see them as having done badly on the matter.
First Bus is partnering with Leeds Teaching Hospitals NHS Trust to support vulnerable women during pregnancy.
The bus operator is providing an incredible 1,000 day tickets to help vulnerable mums-to-be make appointments.
The free travel passes can be provided by maternity teams to women mainly from minority or disadvantaged communities, helping them to attent important check-ups and appointments.
A recent review of records estimates that 100 pregnant women every month struggle to make hospital appointments as they have no access to funding support or face other barriers to transport.
Image: Supplied
First Bus will provide 100 day tickets per month until March 2027 for midwives to distribute to women based on travel needs following a financial assessment which is carried out during their initial appointment with the maternity team.
Nada Abdul-Majid, Specialist Midwife Health Equity at the Trust, said: “I’ve seen first-hand how women struggle to get to their hospital appointments if they don’t have enough money to use public transport.
“Our Haamla team carry out home visits to these vulnerable women however, it is important that families are able to travel to the hospital for scans, doctors’ appointments, labour and obstetric emergencies.”
Zoe Hands, Managing Director of First Bus Franchising which includes the West Yorkshire region, said: “Supporting communities in the areas we serve means, where we can, being able to assist people in all stages of life. Nothing can be more important than helping to ensure the health and welfare of mothers-to-be and the benefits this will bring to their newborn children.
“We’re pleased to be working in partnership with the Trust and seeing the positive impact our travel support can make to the lives of vulnerable women in Leeds.
“We’re really grateful to First Bus for providing these tickets for women so they can receive maternity care without worrying about the cost of travel to and from appointments,” added Nada. “This will make a real difference to mothers and babies.”
Channel 4 is looking for adult virgins with ‘intimacy issues’ for next series of hit reality show
Emily Sergeant
Channel 4 is back looking for more adult virgins to take part in the potential next series of its hit reality show Virgin Island.
If you’re unfamiliar with Virgin Island, it’s unlike anything ever seen on TV before.
First hitting screens back in 2024 and having run for two successful seasons now, Virgin Island follows the journey of a group of adult virgins who are whisked off to a Mediterranean island retreat to learn life-changing skills in the art of intimacy.
Working with leading international therapists, the aim is to help the young people overcome their fears and insecurities when it comes to intimacy and sex.
Channel 4 said it chose to commission the show after a recent study into intimacy found out that one in eight British 26-year-olds is, apparently, still a virgin.
A casting call for the new series on the Channel 4 website reads: “Are you a virgin and do you need help and guidance with your fears and insecurities around intimacy and sex? Double Act Productions is casting adults for a potential second series of Virgin Island.”
You just need to be over 21 years of age to take part in the show.
Fancy it then? Or know someone who may be up for the ride? Applications for the potential next series of Virgin Island are now open, and there’s still plenty of time left to put your name down.
You can find out more and register your interest here.
Emily Sergeant -
10th April 2025 
