JD has thrown open the doors to its brand new store at White Rose Shopping Centre in Leeds, just in time for Black Friday sales and Christmas shopping.
The huge 15,537 sq ft store – that’s more than double the size of its previous site – is once again home to some of the world’s biggest labels from the world of sports fashion and footwear.
With this impressive new JD space, shoppers will be able to browse the latest collections from Nike, adidas, New Balance, Asics, Under Armour and The North Face.
JD’s frontage at the Leeds shopping centre has now tripled to 54m, creating 50 new jobs for the local area with some vacancies still up for grabs.
To celebrate the opening of the new store, JD hosted an exclusive launch party featuring Leeds United players and a range of in-store experiences.
Guests were welcomed through a football stadium style tunnel and DJ Sharan set the perfect vibes as fans customised t-shirts with a selection of embroideries and grabbed their very own personalised football trading cards.
Guests were given the chance to ask Leeds United footballers Pascal Strujk, Joel Piroe and Largie Ramazani any questions before having their photo taken with them.
To continue the White Rose opening celebrations, there’s a packed weekend of performances and prizes to enjoy.
All weekend, JD will have in-store experiences as well as some activations elsewhere in White Rose.
DJs will grace the decks as fans explore the new retail space, while street dancers JD BBoys featuring Curtis Butler, Kelvin Clark and Youness El Mouaffaq will treat consumers to a live performance on Saturday 23 November.
In the shopping centre, JD will host an interactive pop-up throughout the opening weekend offering consumers the chance to win on-the-spot prizes.
Want to look after your shoes? From Friday 6 December to Sunday 8 December, Crep Protect will be in-store with their Cleaning Throne offering sneaker aftercare, whilst shoppers can also enjoy the chance to win a pair of trainers via the brands ‘COP OR FLOP’ game.
JD relaunching in White Rose Shopping Centre in Leeds comes during a busy week for the popular retailer – they have also debuted their 2024 Christmas campaign.
‘Family’ is an energetic celebration of all the different forms of family, and stars five British talents including Central Cee with his friends, Maya Jama with her brothers, Paddy the Baddy with his wife and kids, Trent Alexander-Arnold with his brother and niece, and Beta Squad showing that family can take a lot of different forms.
JD’s ‘Family’ campaign can be seen in the new White Rose store when it opens on Thursday 21 November.
JD opening times at White Rose Shopping Centre, Leeds
- Monday to Friday: 9am-9pm
- Saturday – 9am-8pm
- Sunday – 11am-5pm
